Bryan McAnulty [00:00:00]:

How can you create a brand that stands out even in the most crowded markets? Well, Christy Campbell has mastered this art and she's here to share her secrets with us today. Christy is the founder of Pink Pony Creative, a branding agency that has helped countless businesses create unforgettable visual identities. But what sets Christy apart is how she's built her brand from scratch, starting with a 100 day design challenge that turned her passion project into a thriving business, all while gathering thousands of followers on Instagram and TikTok. Her success even led to a partnership with Adobe, where she's been a featured speaker at Adobe Max, sharing her expertise with designers around the world. Today, Christy will reveal her step by step approach to building a bold, cohesive brand and how you can make your business visually unforgettable.

Christy Campbell [00:00:45]:

As simple as, like, what are the goals? Like, you're building out your product or your service, thinking about why you are different from another business, and even building out things like understanding the market again. It's very surprising how many people don't know their market.

Bryan McAnulty [00:00:59]:

So if you're a creator or entrepreneur looking to design a standout brand from the ground up, you won't want to miss this. Welcome to the Creator's Adventure, where we interview creators from around the world, hearing their stories about growing a business. Hey, everyone, I'm Brian McAnulty, the founder of Heights platform. Let's get into it. Hey, Christy, welcome back to the show.

Christy Campbell [00:01:24]:

Hello, Brian. It's good to be here again. I'm excited to chat after maybe two years since we last spoke.

Bryan McAnulty [00:01:31]:

Yeah, yeah, about two years. So my first question for you is something that we've started asking everybody on this show now. And that is, what would you say is the biggest thing either that you did or you are doing that has helped you to achieve the freedom to do what you enjoy?

Christy Campbell [00:01:45]:

Oh, the biggest thing. I mean, I think it comes down to social media because I think about all the opportunities I've had and how my business has grown in the past couple of years, and it's purely down to social media for sure. So that is definitely the biggest thing that has allowed me to achieve my dreams and hopefully will continue. I mean, it's a massive. When I talk about social media, it's not just one platform too, it's multiple. And even with what I've been doing recently, I've just started posting on LinkedIn. As someone who never did previously, it was always Instagram and TikTok, and that has elevated the business even more recently. So, you know, just jumping on all these Platforms has allowed me to grow even more.

Christy Campbell [00:02:29]:

So I'm a big believer in getting on social media and putting yourself out there to allowed yourself to get more opportunities.

Bryan McAnulty [00:02:36]:

Yeah, yeah. And for those watching and listening, definitely go check out our earlier episode with Christy a couple years back, because she really goes into all of that, how what you did with social media really, like, kickstarted everything for you. So that's a great answer, I think, in this case, definitely.

Christy Campbell [00:02:56]:

Oh, cool.

Bryan McAnulty [00:02:58]:

So congratulations on your exciting baby news. Have you thought about maybe how becoming a parent may influence running Pink Pony Creative or your brand's direction? Any thoughts or plans on that?

Christy Campbell [00:03:15]:

Yeah, definitely. Well, yeah, it's such a wild thought. So I'm currently at this time of recording this. I'm five months pregnant. And, you know, as someone who had a business, like, four years ago, when I started it, I was just freelancing, and then I grew the team kind of naturally. It was never a plan, but it just kind of happened because I started to get busy. The team grew, and, like, I feel like right now I'm so thankful that I've grown the team because I. If I was just freelancing, my whole journey of becoming a mother would look very different, I think.

Christy Campbell [00:03:50]:

And now I've grown a lot of trust and built the trust in my team. They do an awesome job. So I feel really confident, to be honest, to be able to take a step back and enjoy motherhood. Obviously, I'll never completely be out of the business because it's like, you know, I love it. I, like, live and breathe it, and it would be really hard for me to fully take a step back and just ignore it. But I know that I'll be able to take even a couple of months off without being, like, too much into it. So it'll change for sure. Like, things will change.

Christy Campbell [00:04:22]:

And I think my biggest worry with it is, like, the marketing and sales side of it, because technically, that's kind of my job at the moment, creating these videos so that we can get all the work coming in. That's obviously a big worry, is that maybe that would slow down a bit. But essentially, those are things that I can actually do now. Create a backlog of content so that I can just post it all when I'm having this break and then get back into the swing of it slowly and a little bit easier. But I'm so lucky with the team I have. They're awesome designers. I've got a project manager on board now who's helping immensely as well. So I've slowly developed this team to be able to support my journey of becoming a mother.

Christy Campbell [00:05:03]:

So it honestly doesn't feel so scary anymore. Asked me a year ago, I would have been like. This would have been, like, so hard. I don't know how it was gonna work. But, yeah, I feel really happy and confident in where I am right now with the business, which is awesome.

Bryan McAnulty [00:05:17]:

Yeah, that's. That's awesome. Yeah, I. I think for me, I have a daughter, she's two and a half or so, and it was kind of similar. I felt really fortunate that I did have a team in place that allowed me to step away from it a little bit and. And not feel like what is going to happen. Like, if I want to step back or can I even just for a little bit here, I would say the. The one thing that maybe is obvious, but.

Bryan McAnulty [00:05:46]:

And you probably maybe are already like this. Having a team, like, things have to be kind of scheduled, but having a newborn or a child, like, making everything a strict schedule just helps so much. And when I started as an entrepreneur, at least it was like, I get to do things whenever. And it was like, no schedule. Like, I'll work when I feel like I'm gonna work and. And contact clients when I feel like I'm gonna do that. But now, like, having a very specific schedule, like, these are the time periods when things happen, has made things very, very smooth. And I don't remember the time of, like, not being scheduled now, exactly.

Christy Campbell [00:06:30]:

It is quite. We're so lucky with what we do because essentially all we need is a laptop and an Internet connection. So I do feel blessed. Like, we have an office space now that the team work from, but I only live five minutes away from the office, and, you know, just. I'll be able to go on my laptop if I need to, even in the middle of the night. And I just answer one tricky email, maybe that we're having problems with, you know, so we're so lucky with what we do. We don't have to be anywhere to do the work, really. So I think that will help the journey into motherhood a lot easier.

Bryan McAnulty [00:07:03]:

Yeah. Yeah. And it's. It's really incredible. And to get to be a new parent and get to be there and, like, spend all the time with your child because you don't have to, like, go right back into the office after a month or two, so. And, like, always be in the office. So, yeah, definitely. That's exciting.

Bryan McAnulty [00:07:24]:

And everyone says, like, it's a incredible experience to have a child. And, like, I heard that before. I did. And like, I thought like, okay, this is, this is going to be great. But then after it happened, it was definitely more than I even imagined, so.

Christy Campbell [00:07:38]:

Oh, that's so lovely. I love that.

Bryan McAnulty [00:07:41]:

Yeah, I think you'll enjoy it very much. My next thing to get into here is about branding. So what do you say is the first steps that a new business should take when they're trying to kind of build a brand identity from scratch?

Christy Campbell [00:07:55]:

I think one of the biggest things is you have to actually build a bit of a base for your business. A lot of people come to us as one of the first point of contacts, which is awesome. I'm glad that they have that knowledge that branding is so important. But you do have to do a bit of back work and like have your product somewhat ready to go or an understanding of it. It's really surprising how many people will say, I want to start a makeup brand. Come to us with no other information. That's just an idea. But they're willing to invest all this money, which is, again, like I said, great.

Christy Campbell [00:08:27]:

But you've got to build a bit of a core framework for the business before you start to bring on things like, and understand branding and like, how we're gonna build that. I mean, as simple as, like, what are the goals? Like, you're building out your product or your service, thinking about why you are different from another business, those types of things can really help just build that foundation. Because when it comes to building a brand and a visual identity, you know, if we're working with clients, we're going to ask them questions like, how are you different from other businesses? Why would someone come to you over another company? And even building out things like understanding the market, again, it's very surprising how many people don't know their market. So we'll ask people, you know, like, who are your competitors? And they'll say, no, you know, no one. This is a new business. I've never seen this been done before. And I feel like to that you could say, well, sure, but if you aren't there, who would they go to for the service that you offer? And then there'll always be an answer. Someone.

Christy Campbell [00:09:30]:

Someone's done something similar before. You know, a lot of these things are, you know, just kind of an evolution of the next. So building out that framework is definitely something that you've got to do because we're going to go ahead and ask those questions. The next thing to think about as well is, you know, you want to target an audience and this is something your Brand designer can work through with you. You want to target your key audience, but you also want to understand how the personality that you want to portray for this brand, because it's almost a combination of the two. Your target audience, the personality you want to portray, bringing those together. Because if we were all trying to target the same audience, we all want to look and feel the same. And so essentially, when you bring a new brand to industry, hey, how do you differentiate yourself? And the personality that you bring and the tone that you bring can be something that is quite different.

Christy Campbell [00:10:22]:

So, I mean, like, those would be the basic building blocks of building the brand from scratch and how to do that. But yeah, if you want me to go into any other details, let me know.

Bryan McAnulty [00:10:33]:

No, yeah, that's really helpful already because, like, I see the same thing happen. And I ran like a, a small, a design studio before turning into a software company. And yeah, so many times I see people like wanting to obsess over logos and everything before they're really ready. And number one, like, if you don't have those things figured out that you talked about, it's going to be more expensive to try to work, like, spend all this time working with a branding studio to just figure those things out that you can do on yourself. And number two, it's going to distract from getting those first couple customers. It's not necessary to get those first couple of customers. And once you do and once you get all that nailed down, now you're ready to really create a brand around it. But then the second point, I cut you.

Christy Campbell [00:11:23]:

And I was gonna say something else that comes to my mind with this, and this is speaking from someone who uses social media as like the biggest driver for a business, but most businesses these days would be similar is I think often we. There's a lot of people who want it to be perfect. They want it to be like 100% perfect before they release it to the world. And half the time, honestly, these days I would say to them, like, I think you should start documenting your journey and building your brand on social media, whatever that looks like. Don't be afraid of it not being perfect. It can be imperfect, it's gotta be imperfect. Start putting out these videos about this process of building the business because you'll start to gain some traction, even if it's not much, but you'll build a small audience and those, the audience will come on this journey with you. I mean, again, like, it can really depend on the business.

Christy Campbell [00:12:14]:

So I'm not saying this would work for everyone.

Bryan McAnulty [00:12:16]:

Well, for probably the majority of our audience, I would completely agree. That's the way to do it. And like you can't be perfect. So if you sit there trying to wait to be perfect, you're never going to get the practice or like the experience to even be perfect. And so whatever you like, I always say like whatever you launch now, if it's a product, if it's a video, a post, whatever you're creating, a couple of years from now, you're probably going to look back at that and say like, wow, I could do so much better now. But like, so however much time you try to make it perfect, it's better to get it out there and do that. And my second point was going to be what you're talking about of like your personality and everything. I too often think that I see people want to like look at their competitors or look at what's out there and say, oh, I'm going to try to copy this or mimic this.

Bryan McAnulty [00:13:04]:

But especially in like the industry of like course creators and communities and coaching, a lot of times people are purchasing from you and they're following you because of your unique personality and message. And so when you think of like the personalities that you follow on social media, like not necessarily a celebrity, but probably everyone listening or watching can think of like some account that they've seen or that they follow and like, oh, I like that guy or I like that woman that like they've got this, this funny or interesting way that they always talk about everything and like they're really themselves about that. Like that's what people want to see. They don't want to see you be like everybody else because then they're not going to follow you, they're not going to buy from you.

Christy Campbell [00:13:43]:

Totally. When you build a brand, you have to have a point of difference to be able to stand out amongst the like sea of sameness I guess out there. I mean the brand that comes to mind with this is Liquid Death, the water company.

Bryan McAnulty [00:13:55]:

Yeah, yeah.

Christy Campbell [00:13:56]:

You know, that's like the prime example of how they completely broke an industry like norm, I guess in the way that they branded the name even. It doesn't look like a water brand, it looks like an alcohol. But they came in with this real black, kind of aggressive looking can and it's worked out so well for them because they're so different. Obviously it's a big risk with things like that and you have to kind of evaluate the risks. But they did the perfect job of I want to actually flip everything on its head and do everything that everyone is not doing. And that's their point of difference of how they came in. So different. But your point of difference doesn't necessarily have to be in the way it looks as well.

Christy Campbell [00:14:32]:

Could be in the way that you communicate with your clients. It could be your sales techniques. It could be your marketing. It could be, yeah, there's so many different things it could be, but you have to work out some kind of point of reference and not be completely the same as others. A company that. Another company that comes to mind that did a really good job of, you know, not starting perfectly. She didn't just launch. Her brand is a company called Banginbod.

Christy Campbell [00:14:57]:

And they're an Australian, I think Australian skincare brand. But she actually, the founder, started an Instagram. She knew she wanted to bring out the skincare line. She started an Instagram page before launching the skincare line about building a beautiful community around, like, I think, natural beauty and woman. And it was just an inspirational Instagram account. But she just posted consistently, built up an audience with this, and then released a product to this audience. That was her goal all along. And that's the perfect example of, like, building.

Christy Campbell [00:15:30]:

Starting to build this community. And then when you release something, they're like, oh, you know, I've loved this computer. I want to be a part of this. And then they'll purchase your product. And that's such an amazing way of starting. Because she didn't think about being perfect. She didn't want to be perfect, didn't need a brand even before she started that. So that was an awesome way of doing it.

Bryan McAnulty [00:15:48]:

Yeah, Yeah. I think what's neat is we're coming to this point of, like, the general community of entrepreneurs starting to better understand this now that it used to be like, okay, there's these creators, like, content creators, and then there's these creators, like, building products. And the content creators would create all this content. And that was like, oh, I'm going to make money maybe from a sponsorship, maybe from the platform. And like, that was. That was it. And then the people building the products were like, oh, I'm gonna make money from my product. I guess I'm gonna try to figure out some way to make a social media account after, to maybe promote it.

Bryan McAnulty [00:16:26]:

But they were both missing, like, the. A big, big chunk there. Where now the content creators realized, wow, if I sell my own product, I can make so much more. I can make more money, I can make more impact. And then the creators building these products realized, oh, I can be talking about this and starting to. I don't have to make this one viral post. I can be talking about myself and building this up along the way and then I have somebody to show my product to.

Christy Campbell [00:16:56]:

Yeah. And that's where like, personal branding comes into play. That is essentially personal branding and having an audience around who you are. And then like, you know, even influencers, you know, on. And we see so many influencers bring out products and clothing or whatever they might be the new business. But I'm like, they're actually. Everyone kind of complains about it, like, you know, just another influencer business. But they're incredibly smart because they're just monetizing their community.

Christy Campbell [00:17:23]:

And I think. Yeah, I just actually spoke about personal branding at Adobe Max recently. So I'm a big, passionate person with. When it comes to personal branding. But it's. If you can combine your business brand with a personal brand, people will be tied to you because you are a person as well. And they'll. People sell to people.

Christy Campbell [00:17:40]:

So if you can have the ability to then push that audience across into your business and your product, your service, whatever it might be, people are more likely to jump on board because they like you, because of who you are.

Bryan McAnulty [00:17:53]:

Yeah, definitely. So other than that, for somebody like going out there trying to create a brand on their own, what are some other common mistakes?

Christy Campbell [00:18:03]:

Oh, some common mistakes, I think. I mean, there's so many. I think I learned this actually from a guy called Dane Walker, he's an Australian. And this comes down to the visuals for the brand. And when you're thinking about the visuals and imagine a graph. So we've got. This will be on video too, won't it? Otherwise it'll be difficult to visualize. But imagine a graph.

Christy Campbell [00:18:28]:

You know, we've got, say, a skydiving business. Someone comes to us wanting to be having a new brand for a skydiving company and they say, I want to be like everyone else and I want to make it red and black. And then you sort of say to them, hang on, let's just look at this. So on this graph, if you print out all your competitors and like visualize those competitors, you'd probably be surprised. Most of the companies sit within this black and red, like, look and feel for a skydiving business. Because that's just what everyone seems to do. And. And if you say to them, if you want to be different visually, we need to be on the other side of that and completely kind of, yeah, flip it on its head to stand out amongst the red and the black and the more aggressive looking skydiving companies.

Christy Campbell [00:19:13]:

So I guess, yeah, that's a big tip is just stop thinking I want it to be my own personal preference, say the red and the black. Look at the overall market. How can we differentiate ourselves, differentiate ourselves to be completely different and not go with the red and the black branding? So that would be a big one. Don't be too invested personally in what you like because that can obviously sway the look of the brand and that's your own personal opinion as well. I mean, in some cases it does work for, like, personal brands. It can, because essentially it's just you. So you need to do whatever you like. So that's definitely a good tip when it comes to branding.

Christy Campbell [00:19:56]:

Another one, obviously, I mean, the biggest one we all talk about is consistency. So, I mean, that's a really easy one to apply, but people don't necessarily really understand the importance of that. On top of consistency, I would actually say if you can bring your brand to life in whatever shape and form that is so not just what people see on screen and on paper. I'm going to use myself as an example. I mean, I'm sitting here in front of my office wall and I painted my whole office pink. I've got a giant pink plastic horse in my office. And all of these things has allowed me to bring the brand into the physical world, which has actually allowed it to, like, become more prominent in people's minds. It's carving that space in people's minds.

Christy Campbell [00:20:42]:

So now I get sent giant plastic horses because people associate plastic horses with pink pony because of my, you know, giant plastic horse in my office. So if you can bring your brand to life. Actually a really good example of this is Duolingo, the education brand for language. If you look at their Instagram, they've got that big mascot who essentially, when, you know, I'm sure when they started their business, they never thought that would be a successful strategy for branding, bringing their mascot literally to life into a physical form. But it's done incredibly well on social media and has allowed them to grow and it's brought this, like, cheekiness to the brand and this playfulness and the tongue of, you know, what's that say? Tongue on cheek. I was like, my brain. Yeah, bringing it to life, if you can. Another really easy way to do that is wear your brand.

Christy Campbell [00:21:36]:

Actually, just yesterday I saw, I was walking down the street and I saw a client and I probably actually wouldn't have recognized him, but he was wearing a shirt with his logo that we designed for him. Just right in front of send it shirt and he was wearing it down the street and it was so I was like, oh, you know, there he is. I saw him. And everyone else would see that brand too because you're literally bringing it into the physical world. So that's a really easy one to do. Don't be afraid to, you know, harness your brand with all your life and soul because that does also help with consistency. So that's a really nice easy tip as well. Trying to think of some other ones, some really good tips I think when it comes to branding as well for things like packaging to obviously if you're a product based business, again you really want to think about how you're going to step outside that comfort zone and that norm.

Christy Campbell [00:22:31]:

So yeah, look at your competitors. Literally go into a supermarket if that's where you're going to have your product. View the shelf that you're going to be on and try and understand the competitors around that and really look at how can we actually be so different. Most of the time if you go into certain aisles of the supermarket, those products will start to look very same, same like the liquid death. How do we then stand out against everything?

Bryan McAnulty [00:22:56]:

Yeah, yeah. And the packaging, like it applies like to literal packaging but also in the digital world as well. And like my team, we were talking today about the experience of like somebody just coming across our brand for the first time. Like what are they going to think? How are they going to perceive it if they see us from this platform versus this, versus something else? And it's, it's really interesting. Like in the same way that if you have a physical product, you can like actually go there, look at the shelf of where it's going to be and how it's going to be positioned. But for digital products, for even like your social media profile, imagine that like you're instead of going into the store, you're going into look at this person's page for the first time and you know nothing about them. Like what are you gonna think that they do? Like what are you gonna think is the next step for you to like then interact with them. There's so much you can do with understanding that and how you're kind of guiding the prospect, the audience through your brand experience.

Christy Campbell [00:24:00]:

Exactly. And this actually ties in a bit with packaging. But overall this is branding too, is you have to understand that branding isn't about selling your product or your service. Essentially it's selling the feeling that you're going to get when you are using that product or service. I mean, Apple is like the epitome of an amazing, successful brand, but they do an awesome job obviously at selling a feeling. You know, they selling that. That high quality. I want to be part of this world where if I don't have an iPhone, I'm not like fitting into society basically.

Christy Campbell [00:24:32]:

So, like, you're wanting to try and sell a feeling feeling or an emotion rather than just that product or service. Red Bull is another one. You know, they're not selling their drink, they're selling that daring. I'm gonna be a daredevil person to their audience. And however, if you want to be part of that, like, I want to be daredevil, so I'm gonna drink Red Bull. They're selling that whole feeling, so that's a really important one. And I think a lot of people obviously, who just come into building a business and a brand new don't understand because obviously, you know, it's probably not their niche, it's not what they've learned. So that's totally understandable.

Christy Campbell [00:25:07]:

So if you can really try and understand what is this product or service doing for this person, you know, how is it changing their life? And then you start to develop your marketing strategy, even your brand and your packaging around that and trying set, trying to sell that feeling or that emotion, you'll just be so much more ahead of others for sure.

Bryan McAnulty [00:25:28]:

Yeah. So I'm curious now about AI, I think is a polarizing topic in some ways among creatives. What are your thoughts on AI, both like in branding and design, like in general.

Christy Campbell [00:25:45]:

I love this because people are so torn. It's such a hot topic. I've talked about this on social media and I had literally had someone say to me, I'm disappointed in you that you feel this way. I was like, oh, that's harsh. But I am very much on board with AI. I sort of maybe like a year ago read the DARA CEO book, Stephen Barlett. And at the start of the book, near the start, he talks about leaning into bizarre behavior. And when he, Stephen Barlett, started his social media agency many years ago, when social media was very new, everyone kind of was like, oh, this is not going to work for you.

Christy Campbell [00:26:21]:

It's so unusual. But he lent into social media really early and then actually was ahead of everyone else. I think AI is essentially exactly the same thing. So if you can lean into it, lean into this bizarre behavior of AI, you'll be one step further. And once you've ahead of everybody else, I am, you know, I do think there's AI out there that is not doing it correctly. They're taking, you know, work that they see online and kind of merging it together, which essentially is stealing someone's, you know, art, stealing their time, stealing their money. But companies like Adobe, with Adobe Firefly, the image generating platform, they only use stock images from Adobe stock to create these images. So essentially for a company like that, they're doing it right because they're not utilizing anyone from all around the world's art.

Christy Campbell [00:27:16]:

But, you know, it's. What it's doing is just speeding up our creative processes and allowing for more room and creativity. When it comes to our design work, we use it daily for sure. We use it for image generating, for creating brands that don't necessarily have brand photography when they start their businesses. We use it to like showcase the potential, the inspiration. You know, this is what your brand could look like. And even in software like Adobe Illustrator and Photoshop, you're using AI almost every day now just to help speed up processes. There's, yeah, like I said, there's definitely things that probably aren't as powerful as others.

Christy Campbell [00:27:56]:

But all it's doing is aiding our creative process and our time that we take to do things. It's, I don't think at this point in time it's not taking away jobs essentially, it's just helping speed things up. But I'm not gonna lie, like, you don't know what the, this will look like in 10 years. I don't know if it's going to be something that will take people's jobs. But I, I do think it's something that we should jump on board with and understand and learn because that's the only direction we're going in. The world's not going to stop using AI just because maybe in the future jobs aren't going to, are going to be taken away from us. Big topic.

Bryan McAnulty [00:28:32]:

Yeah, I think that's a great point. And I, I mean, I think a lot of, maybe like the designer, like somebody in like your position might be somebody who would be actually worried about it. But I look at it the same way that it's just a tool to allow us to create even easier. And so, like, yes, it's very different than, like, if I'm going to just ask AI to generate something for me, that's very different than me, like learning how to draw it myself with an actual pencil or something. But like when you, if you learned how to draw something yourself with like a pencil, like, did you learn how to, did you make that pencil? No. You know, like that that's the tool that you were using. So it's different. Like, yes, it's not.

Bryan McAnulty [00:29:12]:

There's a different skill involved and like the person who can like, draw that artwork with a pencil or, or paint it, like, that's incredible. But it's just facilitating this creating of things even more. And so I don't think, like a business, like going and hiring a designer branding agency, they're not going to go and like, oh, wow, you made that for me. So easy now, like, we're done. Like, no, they, they're, they just want to create more. Right. So I think as creatives, what's going to be exciting is like, now we can just like do everything. It went from, like, maybe like, you're a branding agency, but maybe in the future, like, who knows, you'll be saying, like, oh, we can make you guys like a movie.

Bryan McAnulty [00:29:51]:

Like, do you want to make, do you want to make a movie? We'll make it next week. And like, it's going to be really exciting, I think, for basically you being able to be this creative person and have this vision and then say like, okay, now I'm going to put this out into the world not only as like the thing that I learned, which was like, design, but like, in all these different mediums. And you don't have to hire like thousands of people to be able to do that. You can almost do it yourself.

Christy Campbell [00:30:19]:

Yeah, exactly. And I think with when it comes to AI, it's just that support system and that boost. I remember someone I was part of, like a Photoshop launch where they would bring out some new tools and stuff last year and on the call they spoke about AI, and because there was so many questions about it, even last year, middle of last year, and someone from the Photoshop team said, I was here for the launch of Photoshop, like many years ago, early 2000s end, you know, 90s whenever it was. And when they launched Photoshop, everyone was like, this is horrific. Like, how are we ever going to know what's a real photo? We don't want to be a part of this. And if you look at where we've, where they were then and then now, Photoshop, we wouldn't be able to do our jobs without Photoshop. It's only become like a essential part of our development and our creativity. I will be the same.

Christy Campbell [00:31:07]:

I have no doubt. I really do think so. So I think you're stopping scared of it, because I think you will get left behind. You won't understand it. And again, like, you know, people Say, oh, this just means that the client will be able to do all the hard work, but you still have to have a creative brain to be able to create and, you know, as simple as image generating, you've got to understand how to prompt and actually have that creative brain to think of these prompts and these solutions to create such image. So you still have to be a creative, you know, something that I could create. If I said to my mom, can you create the same thing? She'd probably struggle. It's not going to be the same.

Bryan McAnulty [00:31:44]:

Yeah. And I mean, it goes back to exactly what you talked about before with like the consistency and everything. So if you tell AI, okay, make me this awesome brand and it's for like a makeup brand, like, go create it and it makes something, what happens next week when you need something else done and like, what happens now? You need to send an email or something and nothing then really, like connects together. Right. And even if you say, okay, well, I got an idea, I'm gonna just tell the AI, hey, this is what this AI made before. It's still like, you have to be able to see, like, well, why am I doing something the way that I'm doing it in order to, like, really direct it?

Christy Campbell [00:32:21]:

Yeah, definitely. I have come to learn though, yet don't talk about it too much online because people have a lot to say about it. Like I said earlier, you know, they get really defensive about it. And I do understand because it's change and people don't like change and it's scary, it's the unknown. So I do understand. But I think, yeah, you will all for it, get on, you know, start to use, understand. And it's fun. It is really fun.

Christy Campbell [00:32:45]:

So that can just be part of the whole journey too.

Bryan McAnulty [00:32:48]:

Yeah. All right, well, on the show, I like to have every guest ask a question to our audience. So last time I think you asked about, like, what's stopping you from sharing your work on social media? I'm curious this time if you could ask anything to our audience, kind of get them thinking, what would that be?

Christy Campbell [00:33:08]:

Oh, what about something about. I'm going to phrase this question as I talk about it, around perfection, you know, like, why, why are you looking for perfection? Because essentially, when you think about what you like, do you look for perfection in everything? Are you happy when someone is 100, a perfect human, you know, they got nothing that exciting, you know, to say, like, stop looking for perfection. I think so ask yourself, why am I looking for perfection? But before releasing something now, when was the last time you watched a video on social media or saw a brand that you're like, oh, my God, this is literally perfect. I'm so glad that they released this. You don't really look at things like that. So that would be my question. Why are you looking for perfection?

Bryan McAnulty [00:33:57]:

Yeah, I think that's a great one. And I think it's great for creative people and even those who consider themselves less creative to think about that. I think, like, the idea of imperfection is actually a really beautiful concept in a way that, like, imperfection is a good thing, actually. But it's very difficult to feel comfortable, especially, like, when you're working on something like, is it ready to be put out there in the world? So.

Christy Campbell [00:34:22]:

Yes. What do they say? They say, like, it's better to be 80% there than not at all. Something like that. I actually don't really know the quote, but something around that.

Bryan McAnulty [00:34:33]:

Yeah, exactly. If you're creating something that you believe is going to somehow serve or benefit people, but you can never get it out to them, then it's not going to be able to do its job.

Christy Campbell [00:34:43]:

Exactly. Exactly.

Bryan McAnulty [00:34:45]:

Yeah. All right, well, Christy, it was great talking with you again before we get going. Where else can people find you online?

Christy Campbell [00:34:52]:

Christy? The Pink Pony on Instagram and then, yeah, I'm on TikTok, Pink Pony Creative, LinkedIn, Christy Campbell, and just our agency website as well, pinkponycraft.com Definitely. If you have any questions about anything I've spoken about, let me know on the dms.

Bryan McAnulty [00:35:08]:

Thanks so much.

Christy Campbell [00:35:09]:

No, thank you, Brian. Appreciate it.

Bryan McAnulty [00:35:12]:

I'd like to take a moment to invite you to join our free community of over 5,000 creators@creator climb.com. if you enjoyed this episode and want to hear more, check out The Heights Platform YouTube channel every Tuesday at 9am US Central. To get notified when new episodes release, join our newsletter at thecreatorsadventure. Com. Until then, keep learning and I'll see you in the next episode.