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Membership Subscription MRR Churn Calculator
Model how churn impacts your digital product's subscription growth and revenue over time.
Compare monthly subscriptions under different churn rates with annual and one-time pricing to see which strategy fits your business.
Revenue Projection
Active Customers
How this calculator works
Enter your pricing and growth assumptions to project revenue over time. We plot two monthly subscription scenarios using different churn rates, plus optional annual and one-time pricing comparisons.
What is churn?
Churn is the percentage of active subscribers who cancel each month. Higher churn slows growth and can cap your MRR. Lower churn compounds growth over time.
Monthly vs annual vs one-time
Monthly plans spread revenue evenly and are sensitive to churn. Annual plans collect cash up front and reduce renewal frequency; in this model, churn is applied at each 12-month renewal. One-time pricing generates upfront cash without recurring MRR.
How to choose between monthly, annual, and one-time pricing
Use the projections to explore trade-offs across pricing models with your expected churn and acquisition. Over the long term, subscription revenue can compound into a strong business—as long as churn stays low enough that MRR doesn’t plateau too early. If churn is high or you need near-term cash, one-time pricing or a greater share of annual plans may outperform monthly subscriptions in the short run. Adjust the inputs to see which option best fits your goals and timeline.
Tips
- Use realistic churn rates from your data or industry benchmarks.
- Toggle between MRR and Cash to see compounding vs liquidity trade-offs.
- Enable the annual scenario to visualize renewal cliffs and upfront cash boosts.