Bryan McAnulty [00:00:00]:

Here's something that most entrepreneurs keep forgetting. You can't do it all by yourself. Many times, collaborating with others can help you achieve a new level of growth, and that's exactly what Brad Hart realized early on. Brad Hart is an entrepreneur and mastermind expert with over 20 years of experience. He's built and managed successful companies across real estate, trading, and marketing, achieved a remarkable 106% return in a single year with his hedge fund, Heartward Capital. Having participated in over 50 masterminds, launched more than 2 dozen himself, including a local group of 450 members, Brad is passionate about the power of collaboration. As a founding member of the knowledge business blueprint team alongside Tony Robbins and Dean Graziosi, he's helped 1,000 launch their own masterminds.

Brad Hart [00:00:44]:

Especially when, you know, the inevitable human stuff comes up, like anxiety and depression and, you know, being a real person that has feelings. Because I I think we all struggle with, you know, stuff about being human, mental health challenges, etcetera. And if you don't have a a great way to deal with that, it's just gonna suck energy from your life. I think that's the biggest thing for me, at least the last few years, is just that emotional energy management.

Bryan McAnulty [00:01:06]:

Today, he's here with us to share his insights on the power of masterminds to grow your business, connect with like minded individuals, as well as how you can leverage AI to build a thriving community. Welcome to the Creators Adventure, where we interview creators from around the world hearing their stories about growing a business. Hey, everyone. I'm Brian McNulty, the founder of Heights Platform. Let's get into it. Hey, Brad. Welcome back on the show.

Brad Hart [00:01:35]:

Thank you so much for having me, Brian. It's great to be back.

Bryan McAnulty [00:01:37]:

Yeah. It's been, about a couple years since we last talked, so it'd be nice to catch up and and talk some more about what you're doing. One of the first things I wanna ask you though is a a question I started asking on the show that I don't think I was asking when I first talked with you. And that is what is the biggest thing that either you did or are doing that has upped you to achieve the freedom to do what you enjoy?

Brad Hart [00:02:03]:

It's a great question, Brian. It's certainly not one thing, but I would say some of the bigger ones are consistently working on myself, consistently working on the way I show up, and, you know, energy management and just consistently asking myself the question like, what's been hard draining, beat my head against the wall versus what's been like filling my batteries and I'm excited about, especially when, you know, the inevitable human stuff comes up, like anxiety and depression and, you know, being a real person that has feelings. Like, how do you shift from that into a place of gratitude, grace, and acceptance and putting one foot in front of the other and back at it. Because I I think we all struggle with, you know, stuff about being human, mental health challenges, etcetera. And if you don't have a a great way to deal with that, it's just gonna suck energy from your life and, keep you it's like trying to run with lead weights on through the pool. You know? It's just not it's not fun. So I think that's the biggest thing for me, at least the last few years, is just that emotional energy management. Tony Robbins, you know, Landmark, NLP have all been really helpful with that.

Bryan McAnulty [00:03:11]:

Awesome. So you've helped many people launch their own Masterminds. How has your approach evolved or changed, if at all, since our last conversation? Yeah. Great question. You're working on today, you wanna share?

Brad Hart [00:03:24]:

I would love to share a story that kind of grounds some of this. And you mentioned, before we started recording, actually, you're like, oh, what what happened with Tim Ferris? And everybody wants to know that story. So can I tell that story real quick?

Bryan McAnulty [00:03:34]:

Yeah. Yeah. I would.

Brad Hart [00:03:36]:

So, basically, long story short, I I left my hedge funds. I was kinda spiraling. My dad had just passed away, and I had this opportunity because I met Tim at a gym of all places, just 2 Long Island bros shooting the shit over some weights, to go to Africa with him because he had done this big launch, and I and it was like, you know, his second book, and he was going really big. He's like, hey. If you buy a 1,000 books and help me get on the bestseller list, I'll take you on a trip to, you know, wherever. And I was like, oh, that sounds pretty cool. It sounds like a cool opportunity to spend 10 days with one of my heroes. Right? I'd read his book 7 times.

Brad Hart [00:04:07]:

I'd met him, and I reached out to Charlie. He was working for him at the time. I'm like, hey, man. What's the deal with these trips? He's like, oh, well, crazy part is is we've gotten a lot of requests, but they're all people that Tim would never be caught dead in a foreign country with for 10 days. He met you and you were cool and you you guys chatted and you didn't think you were like a psycho. We're both from Long Island. We had some things in common. And he's like, yeah, if you wanna do it, go for it.

Brad Hart [00:04:30]:

So I bought the books. I donated 900 of them. I got a 100 of them delivered as Christmas presents that year which was still enough to block the entire garage of my house. Make my UPS guy curse my name. But we ended up going Africa, which is the place I selected. I think the options are, like, India, Africa, or Argentina. Like, when am I gonna go to Africa? You know? So we we get on a plane. We go to Lamu Island.

Brad Hart [00:04:51]:

This is July of 2011. And a bunch of crazy stuff happened on that trip, which I won't get into for time's sake. But I got malaria on that trip. We got to Wow. Help lift people out of poverty on that trip. I almost got trampled by donkeys on that trip. I got to see elephants and giraffes on that trip. It was a really cool trip.

Brad Hart [00:05:06]:

We got to play golf with, like, the president and the general of Kenya right behind us yelling at us in Swahili because we suck at golf. Like, just wild, wild stuff. But the one thing that really sticks to me and is relevant to the story is we're at this hotel in Lamu Island. We're on the shore looking at the water, and sits me down and asked me, what do you wanna do with your life? And I told him about, you know, kinda where I was at and he could tell I was stuck and he's like, hey. Do you wanna go to North Korea? I said, North Korea. Why the hell do I wanna go to North Korea, Tim? He says, oh, my friends running a mastermind group there. I think you should go. I think it'd be really good for you.

Brad Hart [00:05:35]:

I'm like, oh, I'm like 25 at the time, whatever. Like, well, who's your friend? He says, well, I can't tell you. He's a very private person. He's a very famous person. I'm like, okay. Are you going to North Korea? No. Like, why do I wanna go to North Korea? So, like, I refuse the call. I'm like, I'm not going to North Korea, Tim.

Brad Hart [00:05:48]:

Sorry. But I get back to New York. I recover from my malaria. It's, like, 2, 3 weeks later, and I'm sitting in a cafe near Mercer, Street where I worked, at the time. And I get this email from Neil Strauss, and it's a photo of him with a bunch of dudes in North Korea doing a mastermind group, launching a mastermind group. We're like, what are the odds? Right? So I reach out and, like, you know, I had met Neil years prior because I follow his books and stuff. And I'm like, hey, tell me about this mastermind group. I talked to his guy and I ended up joining, and it it ended up being one of the most incredible experience in my life.

Brad Hart [00:06:22]:

So that's how I was kind of, you know, brought into that world of like, oh, I'm surrounded by people now who wanna better their lives, who wanna help each other to to succeed, who, you know, wanna grow. So I grew. I I lost weight. I got in shape. I I I had my first $1,000,000 business that I ended up exiting from was a hedge fund. It was like all this crazy stuff that that started happening for me and, masterminds were the reason. Right? So, you know, fast forward, I finally start going to Tony Robbins and get my life together and I start an actual mastermind. So that was like the next thing.

Brad Hart [00:06:55]:

Right? And, you know, that's where it really started to to to come alive for me as I started to see other people transform. I started to realize like, oh, this is a pretty cool business model because I had been consulting and coaching and and doing the 1 on 1 thing. But if you've ever been in 1 on 1 consulting or coaching or you're an expert or whatever it is, it's like the grind. It's the income roller coaster. You gotta get on the roller coaster. You gotta market and sell and deliver, and then all of a sudden you're back to square 1. It's like not sustainable. So if you wanna think about the target of a mastermind, I I realized over many years doing this and the way I kind of approach it now is there's leading indicators and there's lagging indicators.

Brad Hart [00:07:32]:

And your leading indicators are 3 c's and your lagging indicators are 3 r's. So we'll start with lagging, we'll go to the leading. Right? So the results you want are just that, results for your clients, relationships with your clients and each other. Right? So everybody that's like the the force multiplier in a mastermind is not just results, but also relationships and recurring revenue for you. If you can get results with your clients and they can get results and get what they need, they're not gonna leave. Right? They're gonna get what they need but if they don't have a relationship or anything keeping in there, they're gonna go away. Right? They're gonna be mercenary. They're gonna get what they need and go.

Brad Hart [00:08:08]:

Not gonna keep paying you. If you just give them relationships, but they're not getting results, they're gonna eventually be, like, why am I paying to hang out with my friends? I already know all the people here. So you have to have that that dichotomy solved. Right? And finally, if you hit both on the head, you get that sweet, sweet recurring revenue where people stay in these masterminds for years years. So I have, like, you know, friends and clients that have $1,000,000 masterminds. I just interviewed 10 of them for my new book $1,000,000 Masterminds, which comes out later this year, and every single one of them has that in common as they they get great results, they have great relationships, and they, have a great mastermind and recurring revenue. Right? And the leading indicators, which I alluded to earlier, the 3 c's are clarity, content, and community. If you can help people create clarity, that's the first step.

Brad Hart [00:08:53]:

That could be a hot seat, that could be coaching, that could be a lot of things, but clarity is the first step. We need to know where we're at in order to know where we're gonna go. And most people, you just give them clarity. They know exactly where like if they're switched on and self managed and start, they're gonna just go and and do it. Right? They're gonna figure it out or they just, you know, maybe they need a connection or a resource or just a quick game plan strategy session and they're off to the races. And then community keeps you accountable, right, because you wanna not be the dumbest person in the room forever. Right? You wanna continue to level up. And then finally, the content is, like, okay.

Brad Hart [00:09:24]:

We've solved these types of problems enough times where you can create really comprehensive content so you can get these results on your own. And that's kind of the piece that everybody leads with, and they're like, oh, content. But, really, it's about the clarity and the community that drives the content, not the other way around. So Yeah. The 3 c's lead to the 3 r's, and that's a long ass answer to your very simple question. That's how I've

Bryan McAnulty [00:09:44]:

changed the program. I think that's great. I think that'll be really helpful. For for our audience, like, if you're watching or listening to this now and you didn't see my first episode with Brad, I would say go back and watch that. We get all into a bunch of other things about masterminds. But, Brad, I think a lot of people paying attention to this episode, and and in my audience, they're familiar with, like, courses and communities, but not so much masterminds.

Brad Hart [00:10:11]:

Mhmm.

Bryan McAnulty [00:10:12]:

So they may be thinking right now, like, I could imagine, okay, content, got it. Community, got it. The clarity part, I feel like, where they might struggle because they're used to like, okay. Here, I made a course. Yeah. There's this defined result I'm gonna provide. But now with the mastermind, like, okay. I I gave it.

Bryan McAnulty [00:10:29]:

I made the content. Now what happens, like, year 2, for example?

Brad Hart [00:10:33]:

Yeah. Great question. And and this is the big unlock for me. And and by the way, I love courses. I create courses. My wife is an incredible course creator. Her name's Jasmine Johnte. Look her up.

Brad Hart [00:10:41]:

She's got an insane, like, done for you course agency that's awesome. Jasmine jaunte.com. Small plug for my wife. So I'm hip. And courses are a commodity. Real transformation, quick transformation, specific, like, custom transformation happens in a community with peers or facilitated leadership or some sort of curation. And that clarity piece is so important. Like, if I just tell you go watch this video, you're gonna get a bunch of stuff that you're not really looking for.

Brad Hart [00:11:15]:

But if I first take 15 minutes to, like, drill into what is really going on and then recommend, I'll go watch this specific module or go watch this specific training to get your next result, that's a whole different ballgame. And that's what a mastermind allows you to do. That's how you get results with your people once you have the content. And if and god help you, if you're just creating content willy nilly because you think that's what people need, you're gonna have a hard time because you're probably gonna miss the mark more than you hit it. Yeah. Yeah. So piece. So important.

Bryan McAnulty [00:11:43]:

Yeah. Yeah. I agree completely. So in our last episode, we didn't really talk about AI. That was just before AI became such a huge thing as it is today. What are your thoughts on AI and the role of entrepreneurship?

Brad Hart [00:11:55]:

Yeah. I love AI. I mean, I'm I'm diving down the rabbit hole, honestly. I was kinda super early on a lot of things. I was in the crypto space early, 2009. I started looking at Bitcoin, started buying them, you know, Ethereum in 2015. So, like, that's one example, but I was early on blogs. I was early on websites, e commerce, agencies, like, all this stuff that I've done over the years.

Brad Hart [00:12:14]:

I was pretty early on, you know, behind the the big curve. AI actually held off on because I knew the way my brain works and I knew what I was focused on at that time. And I knew if I got into that rabbit hole, I would have a really hard time getting out of that rabbit hole. And if I'm being fair, the first few interactions I had with it, Brian, I wasn't impressed. I wasn't like, oh my god. This is amazing. It's changed the world yet. It just wasn't there yet.

Brad Hart [00:12:37]:

And and we have to make the distinction, like, AI in entrepreneurship is chat to EBT. That's what everybody talks about. But there's AI that can learn the game go and beat the best players in the world, like machine learning. And and you give it a rule set and it'll just go iterate and do a 1,000,000,000 games and figure out how to win. And and then there's AI that, like, powers drones. Like, AI is a big thing. So specifically, I'm gonna talk about LLMs because I think that's what most people are familiar with. It just wasn't there yet, and now it is there.

Brad Hart [00:13:01]:

Now these LLMs, I'm having conversations with them every day, and it's actually providing a crazy benefit in my life because I have a non emotional, nonjudgmental entity to to discuss my craziest obsessions with. Like, I wanna go find Atlantis. I can plan that out to the dollar. I can go find the spot on the map. I can figure out the transportation and the cost and what it would take and who would I need to have and what kind of lidar should I use. Like, I can have wild conversations with this thing. And that's so that's like the research side, the feasibility side. I can talk to it and code things.

Brad Hart [00:13:33]:

I can say, hey. I wanna do this in make, and I wanna make this with formwise, and I want it to plug into GHL or whatever tools you're using. You know? Insert Kajabi, insert whatever. How do I do that? And it'll give you step by step by step. And then when you find it hallucinating or you get stuck, you can just literally screenshot what you're working on, send it to it, and be like, hey. This is where I'm stuck. What do you think? And then it'll give you the next step. So, like, you can kind of, without a lot of technical expertise, start to to really iterate quickly.

Brad Hart [00:14:01]:

And then finally, I think the third thing is it just supercharges all the marketing stuff. So, like, when you used to think about a partner launch or launching your course or launching your Mastermind or any of that stuff, you know, you knew you had to build some emails. You had to build some partner content. You had to build a website. You had to build this. You had to build that. And, like, you're looking at legitimately dozens of hours for each phase to get all that done. And and if your team's not that big, a lot of it falls on you, you know, and and it's it's challenging.

Brad Hart [00:14:27]:

At the very least, you gotta review it all. And if you have AI that can get you 80, 90% of the way there on a lot of the stuff, then you could just go through it, review it, tweak it, make it better, update the prompt, etcetera. You can rapidly draft stuff and be ready to go in a fraction of the time. So that's a cool use case. I'll just share 3 for now because I've got 300, but, I think as time goes on, it'll continue to become great. And I think for course creator specifically, you can train AI on your content to get a very specific result. So you can start to build tools for your clients that are like, hey. It does this thing.

Brad Hart [00:15:02]:

I've trained it to do this thing based on my proven content. It's not winging it. It's just it's playing in the sandbox I created, and it can get you this result in record time. So we do that with, like, our offer contents and things like that. In fact, I have one that you could check out. It's just build a mastermind.com/offerai, I think. Let me just double check that. Offer AI.

Brad Hart [00:15:29]:

And that would be an example of of one of those. So this is trained. Yep. Nope. That's not right. Okay. Offer Builder AI. That's what it is.

Brad Hart [00:15:38]:

Okay. So you go to build a mastermind.com/offerbuilderai, And I don't know if you can see my screen or not, but, just walk with me here. So you jump onto the page, get get my AI Easter egg that helps you construct a scalable offer in a 120 seconds. So okay. I wanna build a mastermind, and I wanna do it quickly, and I don't wanna get stuck. So, like, I used to bring people into my my program, and the first way point was, hey. Build your offer. Here's your 5 prompts.

Brad Hart [00:16:03]:

Go do it. Spend an hour. Block out the world and do it. And I chased people for 3 weeks to get this done. Now they can throw any half assed idea of a mastermind into this thing and get it back in a in a minute or 2. And it's, like, 80% of the way there, and they can begin to market research and iterate and get people on the phone. So, like, it just speeds everything up and it gives people quick wins. So if you're creating content again, don't create content before you have clarity on what people are really needing and wanting.

Brad Hart [00:16:29]:

But if you're creating content and stopping there and not using chat gbt and AI to, like, supercharge it, I think you're also leaving a huge amount of money on the table. So check mine out. You'll get into my group. We have a a cool school group. The link to that is just marbles.link/scalingsecrets, and I can teach you about more some of the stuff. And that's really designed for coach create coaches, creators, courses, you know, people like that who wanna build, yes, masterminds, but also tools to to build AI. Because, yeah, I'm the mastermind guy. I've been doing that a dozen years, and it's great, and I love it.

Brad Hart [00:17:01]:

It's my favorite model. But if you are behind the time on everything else, you gotta you gotta upgrade your skills.

Bryan McAnulty [00:17:06]:

Yeah. Well, I I think you identified it right there about, saying how, like, you go chase after the people to to try to get that done, and now they can go and just give that to the AI. Yeah. And so if somebody's listening to this and wondering, like, man, I I hear these these people talking about getting all this value and leverage from AI, and, like, that's not happening for me, then I think it's really doing what you just did and figuring out, okay, where is, like, something you have to do in your company or organization? Like, a customer always has this kind of question or this kind of thing that you have to help them through, and you can't you can't just make, like, an article about it because somebody's gotta think about it in some way and, like, decide on some framework. You can take that framework and how you would review it. You give it to AI, and now AI can do that part for you.

Brad Hart [00:17:56]:

Well yeah. And and I've gone through this in my own way. It's like I've been trained, we've been trained as a society to have to be convinced of things, convinced of a benefit, convinced of a new way of thinking, convinced of what the best way to approach it is, convinced and motivated enough to actually try it and then iterate it and iterate and iterate it and maybe we get a result. That's so wasteful. What if we just can talk to a machine that already knows how to do the thing and then we just get the result, and then we're on to the next thing? And, yeah, it's maybe not a 100% of what we could have done if we went through that whole arduous process. But if it's 80% and we get all our time back, we get to move on to the next idea, Cool. Right? I love that.

Bryan McAnulty [00:18:32]:

Yeah. Yeah. I agree. You have any thoughts about or have you done anything yet with, like, AI in terms of, like, either your mastermind directly and, like, keeping members engaged or connected? Yeah. I'm curious about that.

Brad Hart [00:18:47]:

Yeah. So this is not public facing yet. So I mentioned I'm pretty big in the Tony Robbins community. So, like, we've done big launches with Tony as a top affiliate for Tony. My wife has been to, like, 25 events. She's run big teams at these big events that they have, like, 15,000 people at. She'll run teams at, like, 75, 80 people herself, yada yada yada. I was a speaker trainer, all that stuff for them.

Brad Hart [00:19:09]:

So, like, I'm really embedded in that organization, and they just had a great new event where they launched their software called RPM. And RPM has a trained widget in the corner where you can ask Tony anything, and it's trained on all of Tony Robbins content. So it's like a chatbot. And if you wanna talk to Tony Robbins about any old thing, there you go. And that's cool. So, like, we've made a version of that for Brad, but that's the kind of use cases that are really great. So, like, you're going through this RPM plan or whatever, and it's like, help me craft this statement. Help me create this result that's juicy.

Brad Hart [00:19:40]:

Help me create a purpose. Help me create, like, a massive action plan. Like, all that stuff is, you know, filtered through the lens of 40 years of Tony stuff that is proven to work for a lot of people. He's helped a lot of people build huge things, and and now you can access that 247. So, like, if you don't have some version of that at some point, it doesn't have to be today, but, like, if you're not billing towards that, I think you're missing something because it's not a replacement for you. I don't know that it'll ever be a replacement for you. But if people can get a timely, like, 80, 90 percent of the way they're answered that they can then come back and ask clarifying questions on and it's 247 and it doesn't require any of your input because you've already done the work to set it up, that's that's a game changer.

Bryan McAnulty [00:20:28]:

Yeah. The the 247 and the fact that it's not only 247, but it's also instant. So, like, even like a live chat or something. Yeah. Even if you were sitting there on the live chat, like, you've gotta think about it and type it out. Maybe it's gonna be a couple minutes before you get back to them. And AI is literally just I have this idea, like, here's the question. Here's something.

Bryan McAnulty [00:20:47]:

Give me something back.

Brad Hart [00:20:48]:

Yeah. Well and and try getting Tony Robbins on the phone. That guy's got a $1,000,000 a year coaching package, and he's got a 3 year waiting list. Like, you're not getting him as fast as you're gonna

Bryan McAnulty [00:20:56]:

get Yeah.

Brad Hart [00:20:57]:

Snapbot. Or myself for that matter. It's like it's it's getting more difficult to help everybody that asked for help, without charging a really high premium on my time and my time is my inventory. I can't be just giving it away for free. Right? So, you know, I think as you go along, you have to recognize, like, okay. I've got a warehouse of my inventory. I can't let people sneak in and just grab whatever they want and walk out. That would be stealing.

Brad Hart [00:21:22]:

Right? So if I had a a physical product, that would be the scenario, but we're allowing people to do that with our time all the time. And, yeah, we're getting leverage for courses and masterminds, whatever we're doing. But if we don't have a system by which we can weed out the the value takers and the battery drainers and and, you know, attract the people who actually value paying us and building relationship with us so we can solve problems long term and not just get quick hits, then we're we're failing. Right? And that used to be content. That was the system. And now it can be content with AI. And that's the new that's the new middle of funnel in my opinion.

Bryan McAnulty [00:21:57]:

Yeah. So I'm curious. This is something that that we're actually working on. I'm curious your thoughts about it. We're working on it more in terms of, like, community, but I'm curious of the thoughts of, like, for a mastermind because masterminds are generally gonna be a little bit smaller. Have you considered using AI to match mastermind members together a little bit better? So for example, like, with community, like, the the kind of promise and one of the benefits of it is, like, you can make these connections with people that you find out, like, wow. I I met this person through the community, and it's it's really beneficial. But especially with a large community, more and more that ends up being like a chance rather than like a planned thing.

Bryan McAnulty [00:22:38]:

And for an individual to say, like, alright. I've got, like, 10,000, even even a 1000 people in the community, I'm gonna help, like, I'm gonna go in and help you guys connect is, is not really feasible.

Brad Hart [00:22:50]:

So I got a simple solution that I just haven't built yet. You wanna know what it is? We can build this prompt right now. I start a intake form Mhmm. Google Sheets, whatever, pumps into a spreadsheet, train the AI to go through and look for keywords and say, based on the information in the spreadsheet, what I'm looking for, what my superpower is, what kind of company I run, da da da da da, suggest 3 possible matches for this person. And then it goes through. It says, okay. They should talk to Dave, Sally, and Joe for these reasons. And you just you keep iterating on that prompt and so you get reliably some really solid connections because you're a super connector.

Brad Hart [00:23:25]:

I I'm a, you know, super connector reluctantly. I know a lot of people. Right? I I could make a lot of connections and my brain doesn't always make those connections in real time when needed. And I forget who I know and, you know, that's the that's the the the problem with being a meat suit. Right? It's like you lose you lose data here and there, when you reform out the hard drive occasionally. So if you were to create that spreadsheet and just have it being ongoing thing, continue to make it better data, you continue to train the prompt, anytime, let's say, once a quarter, somebody who's a VA or whoever could go in, run that prompt, reference a sheet, 3 introductions, vet them based on, you know, or just send them to you and be like, hey. I think I should introduce Joe and Jane and Bob to Dave and Sally and Joe or whoever. Right? And and just click approve and you're good to go.

Brad Hart [00:24:13]:

That could be a a consistent value add for your master.

Bryan McAnulty [00:24:16]:

Yep. That

Brad Hart [00:24:16]:

would be the way I would approve

Bryan McAnulty [00:24:17]:

it. Yeah. So, yeah, we're gonna do something like that. I think the the intake questions, like, that's the way to go with it. But then instead of just having, like, specific rules, like, in a prompt of saying, like, okay. Well, if they said this or that, we're actually gonna look at, like, the way AI can, like, retrieve information is it can understand, like, the vector similarity, like, the actual meaning behind words. So 2 people might say, like, completely different words in a way Sure. That's not gonna, like, match something, but AI can tell, like, alright.

Bryan McAnulty [00:24:47]:

These two people, they've got some kind of connection based on on these things and bring them bring people together that way.

Brad Hart [00:24:54]:

And and I just wanna pause because this is a big banner thing that everybody messes up. AI does not replace humans. It helps humans do their job faster and more efficiently. So it's gotta be AI with human review and the human makes the decision to make the introduction. If you Yeah. If you throw that piece out, results will go off If you Yeah. If you throw that piece out, results will go off

Bryan McAnulty [00:25:09]:

the rails. They will not go well. And if

Brad Hart [00:25:10]:

you end up building that before I get to it, please share your prompt with me. I would love to check it out. Yeah.

Bryan McAnulty [00:25:19]:

Alright. Any other advice you would give to entrepreneurs looking to, like, better kinda integrate AI in their business, especially in terms of, like, involving a mastermind group?

Brad Hart [00:25:33]:

Those are the ones that come to mind for now. You know, when I first started masterminds, like, they weren't as mainstream as they are today. So if we just look at the whole educational world, you have 6,000,000,000,000 being spent k through university per year, which is a a tremendous amount of money. Online education is, like, 350,000,000 so about 5, 6% of that. And masterminds courses, like, all these events, like, these little niches, you know, like, I think masterminds are 40,000,000,000 or something like that. And then there's, you know, courses or whatever billion. It's like they're they're chunks of that. So it's like understand you're in a growing market.

Brad Hart [00:26:08]:

It's not gonna grow in a straight line. It's, you know, sometimes it's gonna grow, sometimes it's gonna contract, sometimes there's gonna be a big land shift like AI that that separates the wheat from the chaff and the people who adopt it and get really good at it are gonna have a competitive advantage. Just understand where you're at and just realize, like, there's a big wide ocean out there. And even if you perform the same service or teach the same types of things as somebody else and somebody likes you better or only knows about you versus the other person, that's your client versus their client. So just don't get discouraged about, you know, what we're all experiencing right now. It's like, these clients aren't paying or, this is happening or, oh, that's happening. Like, you know, interest rates, everything is all up in flux. The the election, there's just a million reasons that you could have survived to that, and it doesn't really matter.

Brad Hart [00:26:53]:

I'm just saying if you're in doubt, zoom out. You gotta widen up your pipeline. You gotta you gotta upscale yourself. You gotta make sure you're doing things that nobody else is doing and learn from other people. Like, don't be afraid to jump in school groups and learn from whoever about whatever with regard to AI. Like, I just picked up a book about AI that Facebook recommended me on a feed, you know, like, 20 minutes before this call. I was looking through this really cool prompt about how to create a life insurance selling chatbot, and I'm like, oh, that's pretty awesome. And I'm a life insurance agent.

Brad Hart [00:27:22]:

It's like, I won't go sell life insurance, but that would be a cool thing to have as a tool or I could, you know, refer it back to my people who do sell life insurance and add value to them. So it's like knowing more things never hurts you helping people. And if you're gonna run a mastermind and relationships are one of the vectors, one of the lagging indicators that you are aiming at, you need to get good at, understanding the playing field you're playing in and being able to have a checkbox for that particular person. So, like, Brian might be one of my AI checkbox guys. Right? It's like if somebody says, hey. I wanna build something specific in AI or I wanna learn about AI, I'm gonna say go check out, you know, Brian and the Heights platform and all that great stuff. You know, it's like you just you become more valuable not by knowing everything, but knowing enough to be dangerous and knowing who is the right person to connect with. So that's the mindset piece, I think, that that shifts.

Brad Hart [00:28:12]:

Another quick example, I did, an event called master run of 1,000,000, 7, 8 years ago now. And since then I became partners with the person and we did 4 of them together and that's a whole other story. But, when I went originally, I went to the VIP night and at the serving line on the buffet was a guy with these blue husky eyes who I just was entranced by. He had this, like, Jesus hair, and he just he had a vibe. You ever just meet somebody, you have a vibe, and, you know, I wasn't, like, physically attracted to him, but there was, like, a tractor beam kind of energy. And I was like, dude, what's what's your story? Like, you know, what are you excited about right now? What are you up to? What are you working on? And he went to explain to me that he'd gone with his entire family to Bali for 6 months and built a $100,000 a month ecommerce business selling cat tunnels and salt and pepper shakers. I was like, you're making a $100 a month with a small family business online doing that. This is like 2017.

Brad Hart [00:29:04]:

This is before ecom really, really hit the mainstream.

Bryan McAnulty [00:29:06]:

Yeah. Yeah.

Brad Hart [00:29:07]:

I'm like, dude, I wanna learn all about this. He's like, great. I guess I could coach you. It'll be 30 grands. We'll do a 1 on 1. I'm like, okay. We could do that, and I'm sure it would be awesome and valuable. But I know how I learn, and I learn better in groups with other smart people asking smart questions and taking notes and comparing notes and all that good stuff.

Brad Hart [00:29:24]:

And let me ask you this. You got into this business for freedom. Right? He's like, yeah. And, like, you even if I did give you $30 and, you know, I became one of your coaching clients, are you gonna start a coaching business? He's like, no. And, like, are there other people that wanna learn this from you? He's like, yeah. I'm like, oh, interesting. So do they all have 30 grand? No. Even if they did, would you fill your calendar up with coaching calls? No.

Brad Hart [00:29:46]:

Oh, okay. Great. Well, what do we do? Why don't we do it this way? I have a skill set too. I build mastermind groups. You have people who maybe they won't pay 30 grand. They'll pay some lesser amount to be in a group with people where you get to teach them once, give them the whole goods, and not have to deal with a ton of phone calls. I'll do the sales. I'll do the marketing, and we'll we'll put them in the group and we'll go to you know, you go to China and Hong Kong and do product fairs every year, we'll just take them over there.

Brad Hart [00:30:11]:

It'll be great. So he said yes. In 2 weeks, we'd raised $35, from 35 people at a $1,000, which, you know, is a beta intro price, and They had to deal with their own travel and all that good stuff. And we took them to China and Hong Kong. It was awesome. We spent 2 weeks out there. And just like I thought, they took better notes than I did. They asked better questions than I would have and ended up building a partnership which became a 7 figure agency on the back of that.

Brad Hart [00:30:33]:

In addition, we put more money in his pocket and he had a better time doing less. So it's like the model is everything, gang. And even if you're not the expert on the thing and you just wanna learn about it, you can still use the mastermind model to make that happen and you look like the hero because now you're the leader of the group. And even though you're not the expert, you you put everything together and everybody knows your name and they're more willing to do business with you and and trust you and like you. And I still keep in touch with people we went on that trip with who are awesome. So I don't know how I got on this crazy tangent, but I think it's important to understand.

Bryan McAnulty [00:31:04]:

That was great. My next question was gonna be, like, can you share, like, some story that's impacted your journey kind of and and so that's it. So that's perfect.

Brad Hart [00:31:10]:

Yeah. And and this is why I teach what I teach and why I do what I do is because this model, if I had to throw everything else out and start over, masterminds would be the one thing I would keep. That's exactly how I'd build my network again. It's exactly how I'd build businesses again. It's exactly how I would derisk everything else I was doing because I can make money while I learn. And, you know, nowadays I'm kinda moving towards the end of my journey of being a teacher and being a public figure and doing all that stuff. Like, I have other journeys I wanna go on in life. So I made a decision recently where I'm only gonna work with 750 more clients.

Brad Hart [00:31:41]:

And that's not some fake scarcity, and I'm gonna change my mind later. No. It's like I've worked with a lot. I've had a lot of great results from, you know, 6 figures to my best client is doing 8 figures and accumulated 3,000 doors in a real estate master mind. So, like, I've been there. I've done that. I I can teach it. I can help.

Brad Hart [00:31:56]:

We're in BAM 3.0 working on that. We got all these cool tools. We got all this stuff. And I got room for 750 clients in my life and maybe they'll take a couple of years and then I'm done. And that's it. And I either hand it off to my my team or I I I sell the company, whatever it is, but I walk away. I'm putting a period at the end of the sentence. So if this is, like, something that you've always wanted to do, I don't know anybody else who's teaching it at the level that I'm teaching it at and is as accessible as I am still.

Brad Hart [00:32:23]:

You know? Yeah. There's people out there that get this stuff. They grok this stuff as well as I do, and they have that kind of experience. They've been a part of 50 plus masterminds, and they've started masterminds, and they've joined masterminds a 100 k plus a year, and they've written books on masterminds. But they're a very small number of people, and I happen to be one of them. So if that's on your road map and that's something you wanna create to increase your income and impact in less time and help more people without filling your calendar for the calls, and focusing on high ticket versus, you know, the memberships and the small chunks and which is just as hard to sell and and way less profitable, then I say reach out and check out my book. I got another one coming out soon. You can go to 8 minute mastermind.com.

Brad Hart [00:33:02]:

Just get a sense if you if you like my vibe. The new one is coming out soon. I'll let you know when that drops. 8 minute mastermind.com free plus shipping. You pay $6. You'll ship it anywhere in the world. If you don't love it, we'll refund your $6. So that's my offer for you.

Bryan McAnulty [00:33:15]:

Awesome. Alright. Well, Brad, before we get going, got one more question for you, and that is on the show, I'd like to have every guest ask a question to the audience. So I don't recall what you asked last time, but I'd like you to think of something again. So if you could ask our audience anything, whether it's something you're curious about or just kinda wanna get everybody thinking about, what would that be?

Brad Hart [00:33:39]:

What if you had done one of the things we discussed today 5 years ago? Maybe not AI wasn't quite there yet. But, like, what if you had started a mastermind 5 years ago? And now you have a mastermind with 50, 75 people. They're paying 15, 25 k a month, and you're doing legit a $2,000,000 a year. And you meet up with this mastermind 3 times a year. Maybe you go on vacation with them in the summers. They're some of your best friends. They're a family of choice. They're all connected to each other, getting crazy results, and you're just kinda there as the facilitator and you're not necessarily having to be the expert guru.

Brad Hart [00:34:10]:

You you bring in the speakers. You bring in the sponsors. You kinda you have a little small team, maybe 1 or 2 people to help you manage that, but you have, like, a legitimate 7 figure income stream that's 50 plus percent profit. Well, you can't go back in time, but you can plant the tree today, And you plant the tree by getting started. Right? You check out the book. You see if it's for you. If it's the right fit, you reach out to me. We work together.

Brad Hart [00:34:36]:

We make it happen. And 5 years from now, that could absolutely be a reality. Like Jen and Stacy, they came to my mastermind in 2020, 2019, 2020. They caught the bug. I worked with them, helped them launch their mastermind, got them their first $150,000 in clients, referral wise, like just me directly referring to them because they had a really killer offer and they were doing something awesome in real estate multifamily. And that's since grown to be, an 8 figure mastermind on top of they've gotten 3,000 doors of real estate in multifamily. It's like they've built insane wealth. They've helped a lot of people, and they're just getting started.

Brad Hart [00:35:11]:

So 5 years seems like a long time. It's really not. And it'll be here before you know it. It's like, what is the decision you're gonna make today that's gonna set you up for that?

Bryan McAnulty [00:35:20]:

Awesome. Alright. Well, Brad, thanks so much.

Brad Hart [00:35:22]:

Thank you, Brian. And I'm grateful for everybody listening today, and I'll see you on the other side.

Bryan McAnulty [00:35:27]:

I'd like to take a moment to invite you to join our free community of over 5,000 creators at creatorclimb.com. If you enjoyed this episode and wanna hear more, check out the Heights Platform YouTube channel every Tuesday at 9 AM US Central. To get notified when new episodes release, join our newsletter at thecreatorsadventure.com. Until then, keep learning, and I'll see you in the next episode.