Bryan McAnulty [00:00:00]:

Have you ever felt like there's something invisible holding you back from success? You work hard, set goals, stay positive, but somehow it still feels like there's this hidden block keeping you from reaching your full potential. According to today's guest, that block is what he calls head trash. Dr. Noah St. John is known as the mental health coach to the stars. He's an executive coach, keynote speaker and best selling author whose clients include eight figure CEOs, Hollywood celebrities and top entrepreneurs. Noah has helped thousands of people make more in 12 weeks than they did in the previous 12 months. All by mastering the mental health habits that drive success.

Dr. Noah St. John [00:00:34]:

What is one area of your life where your beliefs don't affect you? And here's what they'll say. They'll go, hmm. And I'll go, exactly. There's no place your beliefs don't affect you, right? Your beliefs affect your health, your well being, your peace of mind. Your beliefs affect your wealth, right? Your level of money, your income, whether you get that promotion, whether you start your business, grow your business, scale your business, exit your business. And of course, your beliefs affect your relationships, right? Your personal life, your social life, your business, your professional relationships, everything. There's no place your beliefs don't affect you. But here's the interesting thing. You can't see a belief. You can only see the effects of a belief.

Bryan McAnulty [00:01:16]:

Today, we're going to learn how the most successful people in the world think differently and how you can train your mind to do the same. Get ready to uncover the mental habits behind the world's most successful entrepreneurs. Welcome to the Creator's Adventure, where we interview creators from around the world, hearing their stories about growing a business. Hey, everyone. My name is Brian McAnulty, the founder of Heights Platform. Let's get into it. Hey, Dr. Noah, welcome to the show.

Dr. Noah St. John [00:01:47]:

Thanks, Brian. Great to be here.

Bryan McAnulty [00:01:49]:

So what is the biggest thing that you have done or are doing that has helped you to achieve the freedom to do what you enjoy?

Dr. Noah St. John [00:01:56]:

I think the biggest thing is what I've been teaching my clients for over 30 years now, which is to identify and remove the head trash that's holding you back. Just as a quick example, I grew up poor in a rich neighborhood. And I know that's a total cliche, but it's totally true. I grew up in this little town called Kennebunkport, Maine, which is one of the wealthiest communities in New England. But my family was dirt poor, and so I hated being poor. So I realized that if I wanted to not be poor, I have to change. I have to do something, I have to learn how to. How the rich think, how the wealthy think, that's different. And so I went to the library, read every book in the self help section. And at the age of 25, I'd been reading these books for years and years, but I really wasn't successful. And so I decided to take my own life at the age of 25. And at the very last moment, my life was spared, but I didn't know why. And so I realized I've got to find what is my purpose here on the earth? Why am I here? And I didn't know how to answer that. So I went back to the library, read every book in the spiritual section, and then fast forward five years later, I realized exactly what had been holding me back all those years. And I knew that it was my message, my mission. And so I wrote my first book called Permission to Succeed, which was subsequently published by the Chicken Soup for the sole publisher. And since that time, I felt my clients had over $3 billion collectively by following my method. So it really, you know, to answer your question, what was the biggest thing in my life? It's also been the biggest thing for many of my clients. And one of the main reasons I felt so many people make so much money over the last three decades, which is to identify and remove the things that are holding you back, which I like to call your head trash.

Bryan McAnulty [00:03:43]:

Wow. Okay, so, yeah, you've coached everyone from Hollywood celebrities to eight figure CEOs. What would you say are the mental habits that these top performers share?

Dr. Noah St. John [00:03:53]:

And even some billionaires, by the way. So, you know, no matter where you are in life right now, whether you're making six figures, seven or eight, you know, there's always more room for improvement, right? So what I realized all those years ago, back in 1997, and really the foundation of my work, what highly successful people do unconsciously that they don't even know they're doing, and therefore, they can never teach it to you. So if you look at all of the habits, training that's out there, you know, the seven habits of highly effective people, atomic habits and things like that, there's tons and tons of habit training out there, and it's all really good. There's only one problem, and that is they're talking about the conscious habits, all right? They really neglect what I like to call the unconscious habits. And if you think about an iceberg, I'm sure most of your listeners are familiar with the iceberg principle of human behavior. Only about 5% of our thoughts Behaviors and actions are conscious, meaning above the surface, like the top part of the iceberg, Whereas the vast 95% is hidden below the surface, and it's in the subconscious. So imagine that you have. You're. You're going into battle, and you have five guys fighting 95 guys. Who do you think is going to win that battle? The 95. But only every time, right?

Bryan McAnulty [00:05:17]:

Yeah.

Dr. Noah St. John [00:05:17]:

And so that's why so many millions of people have been trying really hard to change their habits, but they fail, not because they're not working hard, but because no one showed them the difference between the conscious habits and the unconscious habits. So what I discovered many years ago is what I call the power habits of unconsciously successful people. And it sounds like a mouthful, but it's actually very simple. What I realized is that highly successful people are doing these things unconsciously that they don't even know they're doing, and therefore, they can never teach it. So just like that iceberg, going back to that illustration or that analogy, as I always say to my audience members, you know, let's say I'm doing a keynote presentation, whether it's live or virtually, for teams, organizations, companies around the country, around the world. I'll often say to my audience members, it wasn't the part of the iceberg that they could see that sunk the Titanic. It was the part that they didn't see that sunk the Titanic. And that's what's sinking most of us as well. It's these unconscious habits.

Bryan McAnulty [00:06:23]:

Got it? Yeah. So I want to spend some time and, like, get into all of this concretely for everyone. Before I get into that, maybe can you share, like, how having this, these differences in mindset and everything, how that actually translates into results, and maybe share, like, a story of an entrepreneur who, through completely changing this, like, was able to change their trajectory.

Dr. Noah St. John [00:06:49]:

I have thousands of those stories, and people can go to my website, just go to NoahSaintJohn.com that's my name, and just search on the reviews page. You'll see hundreds and hundreds of case studies. And the reason that we do that, by the way, I want to say this briefly for a moment in the guru space. What we've been used to over these last two decades is the gurus and their main source of influence is the fact that, hey, man, I've made a lot of money, so you should listen to me now. Nothing wrong with that, right? We all want to make a lot of money. We all want to have a lot of influence. Nothing wrong with that. The problem is when you ask them, that's great that you've made all this money, but have you helped anyone else make money? Like, have you helped anyone else get results? And usually you don't see that so much. It's about them and you know how cool they are. And it's like, okay, great, we all want to be cool, but isn't it better to have story after story after study, hundreds and hundreds of case studies that way, you know, it's a system. So that's what I call the difference between personality driven success and system driven success. What I created with the Power Habit System, that's the official name of it, the Power Habit System. A framework, a formula that anyone can use. It's literally fill in the blank. And so to give you an example, I was speaking at a seminar in Los Angeles for a thousand entrepreneurs, CEOs. These are seven, eight, nine figure earners. Very successful audience, right? So I just finished speaking. I spoke for about 30 minutes, and I was walking off the stage and a man ran up to me and he said to me, noah, I want to hire you as my coach. You are the coach I've been looking for. Now, I didn't know this man from Adam. Ironically, his name was Adam. True story. You can watch his video on the website along with many others. But anyway, I said, okay, well, what's going on? He said, well, Noah, you know, I own this company, I'm the CEO, and we've gotten to seven figures, but we have been plateaued for the past four years. He said, four years we've been flatlined. And he said, I've thrown hundreds of thousands of dollars at the problem. I've hired every marketing guru out there. He named all the big names, but we can't break through that income ceiling. And he said, as soon as I heard you speak, you know, and everything you just said, something inside of me said, this man is the coach that you've been looking for. So he literally decided to hire me on the spot. That's why I love working with high achievers, right? Because they make decisions quickly and firmly. They don't dilly dally. Oh, I gotta think about it. I'm not sure. Let me talk to my spouse or let me talk to. He just said, let's do it. Anyway, so I coached him and his leadership team for 18 months. Now, in that 18 months, we were able to get his business that had been flatlined plateaued at seven figures for the previous four years to over 20 million in revenues in less than 18 months. That's a 600% increase. We like to call that hockey stick, right? You're going along like this, and then you put in my system and then, whoop, you just go through the roof. And now most CEOs, let's be honest, would be thrilled with a 10% increase, right? 15 would be like a dream. How about 600%? All right, so he was pretty thrilled, as you can imagine. So that is a great example, because what he had been doing was focusing on all of what I like to call the outer game. All right, so the outer game is all the stuff that we're used to, right? What all these gurus talk about, you know, your marketing, your funnels, your traffic, your ads, all of those things. And guess what? Those are all important. You have to do all that stuff. But that's just the outer game. What I teach, and one of the things that makes me different is I teach you with and I support you on changing your inner game. Your inner game is everything that happens between your ears that you can't see directly, but it's affecting everything that you do. And as an example, one of the things I like to say to my audience members when I'm doing a keynote presentation, I'll ask my audience members, what is one area of your life where your beliefs don't affect you? And here's what they'll say. They'll go, and I'll go, exactly. There's no place your beliefs don't affect you, right? Your beliefs affect your health, your well being, your peace of mind. Your beliefs affect your wealth, right? Your level of money, your income, whether you get that promotion, whether you start your business, grow your business, scale your business, exit your business. And of course, your beliefs affect your relationships, right? Your personal life, your social life, your business, your professional relationships, everything. There's no place your beliefs don't affect you. But here's the interesting thing. You can't see a belief. You can only see the effects of a belief. That's why you can be doing really well in one area. But maybe in another, you're stuck or struggling. For example, maybe you're doing really well with your health, but you're not making the money you want. Or vice versa. Maybe you're making great money, but your health is suffering. Or your relationships because you're working 20 hours a day, right? So it's not cookie cutter, one size fits all. It's a very customized, personalized approach that we take with every client, whether it's one on one or group clients. And so like with Adam, and like many Others, I mean, we looked at exactly what he was doing, what enabled him to get to that seven figures. That's great. Right? But he couldn't scale, not because of anything on the outer. It was all inner game.

Bryan McAnulty [00:12:16]:

Yeah. So yeah, I think there's a lot of, a lot of beliefs that people hold that they believe it, but the belief is not reality. And they have to learn to maybe separate those things, identifying what is a belief and what is actually the reality. So you talk about head trash being this number, the number one thing that keeps people stuck. Can you get into a little bit more of what that means, how it shows up for entrepreneurs and maybe what's an example? I understand how it can be different for everybody, but what's an example of what this could be for somebody?

Dr. Noah St. John [00:12:54]:

Absolutely. And I've written 25 books on this subject. Basically this one subject called how to identify and take out your head trash. So yes, I'm one of the world's leading experts on this subject and that's why I shared my story a moment ago. Because I want people to realize, number one, I wasn't born with a silver spoon in my mouth. Number two, we didn't have a spoon and number three, we didn't have food anyway, so there's nothing to put on the spoon in the first place. So, you know, this all came from pain, frustration, agony, you know, and trying to figure out why the heck am I working so hard and I have nothing to show for it. So if people might be able to relate to that, that's who really this is for. So for everyone listening to this program, I want you to think about your goals right now, everybody and their brother talks about goals, right? We've heard this 10 million times. You gotta set your goals, right? Every guru on the planet, set your goals and think positive and visualize it, okay? There's nothing wrong with that, all right? They're not, there's not wrong, exactly. But here's what they don't talk about. All right, so number one, we humans are goal oriented organisms. So we're always setting goals. Whether you write them down or you don't, we're always setting goals. We're always, I mean, incessantly thinking about, daydreaming about, dreaming about what is it that I want. Whether it's a new car, a new house, a new job or a ham sandwich for lunch, you know, we're always thinking about what it is that we want. So your dreams could be big, they could be very small. It doesn't matter. Alright, so we're always setting goals, but here's what they don't talk about, and that is what happens after you set a goal. And so for most people, that's exactly where the problem is. All right, so let's take an example. Let's say you're a business owner, you're an entrepreneur, you're a solopreneur, or, you know, you have a business, you know, six figures, seven figures, eight figures, whatever you are. All right, so let's just say, let's take a common goal. You want to go from 10k to 100k a month, right? That's a very common goal. Or you want to go from, you know, 0 to 10. Whatever the number, it doesn't matter. 10 to 100, 100 to a million, whatever. All right, so let's just again, we'll just say 10k to 100k, common goal for entrepreneurs. Okay? So here's what happens. They say, hey, no, you know, I want to make more money. But then the very next thing that happens is, I don't think I can do it. You know, they literally just say, well, I. Yeah, you know, I've tried everything already. You know, I'm already working so hard. I can't work any harder than this. I'm already putting in all these hours. I can't work any longer than this. I can't work more hours. You know, I started my business so I could have freedom. And meanwhile, I'm working, like, you know, all these hours, and I'm still not. I don't have anything to show for it. Right? This is very common, isn't it? Right. So what happens is they set the goal. I want to go from A to B, but I can't do it because. And then you just fill in the blank. So whatever you just said after the word because that's your head. Trash. I can't do it because. And see, no matter how many goals you set. So this is what they're all talking about. All the gurus say, well, you know, set your goals and think positive and visualize it. But they never talk about what is the thing that is you saying to you, why you can't do it. Well, guess what? Why do you think my clients have added over $3 billion? Because that's where we start. We start where they forgot because they're all saying, just come on, work hard, think positive. So you're literally. There's that old phrase, you're putting lipstick on a pig or you're painting over rust, right? You have all this trash in there in There, this head trash, right? I can't do it because. And they're just saying, well just ignore it. And I'm saying, are you kidding me? There's an elephant in the room. Maybe we should talk about the elephant. It's right there, you see? I'll give you another perfect example. So I was talking with one of my clients, his name's Charles and he's a wealth manager in North Carolina. And I, he had found, you know, he'd read one of my books and you know, found it in Barnes and Noble and he loved it and he contacted me on my website and so we're talking, I said, so Charles, I'm just curious, how much do you think it's going to cost you if we don't take out your head trash in the next 12 months? And without batting an eye, he said, a million dollars. He said, no, it's easily going to cost me a million dollars if I don't do all the things you just talked about in your book and in your trainings and your videos. And I said, charles is very common. I hear this every day. People tell me, no, this is costing me half a million, a million, $2 million or more if I don't take out this head trash. So I said, why don't you just give me 10% of that million and I'll find you a million dollars in the next 12 months. In other words, if you give me $1 and I give you 10 back, is that a good deal? He goes, yeah, that's a good deal. So he decided to do that. He gave me, he, you know, invested 100k, that's 10% of a million, right? To get one on one coaching with me for a year. And so I coached him. Now as it turns out, I didn't find him a million dollars in the next 12 months. Instead I found him 1.8 million in just 10 months. So he gave me $1 and I gave him $18 back. Is that a good deal? No, that's a great deal. And he actually emailed me and he said, hey no, guess what, I'm on a seven week vacation with my wife. He said this is a dream I've had for the last 20 years. But he said I never had the time or the money before. And he said, now thanks to your coaching, you know, I have more money than I've ever had, but I also have more time, you know. So I said, I bought a new rv. This dream I've had for years, we traveling the country. He said, thank you, Noah. For changing my life. So I mean that is an example of how much this head trash can be costing you and you don't even realize it.

Bryan McAnulty [00:18:36]:

Real quick, Brian here. You know me as the host for this podcast, but what you might not know is I'm also the founder of Heights Platform. It's an all in one platform that over 10,000 creators have used to build their online courses, communities and digital product businesses. We recently added some awesome updates to Heights AI to help you turn your idea into a viable business. I'd say I can build entire product offers, review your content and even coach you on how to grow. You can try for free for 30 days Links in the description. Now back to the podcast. So yeah, you mentioned about people talking about like think positive and there's this idea of affirmations and all that, but we saw you created afformations, so can you explain a little bit like how that's different, how it works better? Because I think what you're saying completely makes sense to me is if you have this head trash, but then someone says, well think positive and work on these affirmations. You're just, you're telling yourself something, but it's not congruent with what you actually believe that you may not even realize that you believe.

Dr. Noah St. John [00:19:34]:

That's exactly right. And so in 1997 I did I, because I've been reading all these self help books. You know, I read over 300 self help books. I'll say the same thing, set egos, think positive, use affirmations. So I did everything they said I had all written down. I'm happy, I'm successful, I'm rich. And what was the reality? No, I'm not. I'm broke, unhappy and miserable. You know, so you know the statements weren't jiving with reality, right? So it was April 1997. I was in the shower one morning and I said, why are we going around making all these statements that we don't believe when the human mind responds automatically to something even more powerful? And that's when I realized the human mind, human thought is really asking and searching for answers to questions, not statements, but questions. And so I said, well, why don't we stop using these statements that we don't believe anyway and why don't we just go right to the question? And I said, well, what would that look like? Well, let's see, you got the statement, let's say I am rich. You say I am rich. And your brain goes, no, you're not. Right? We don't believe it right now. The gurus, they say, well, just repeat it a thousand million kajillion times until you believe it someday. Now, for some people, that worked just fine, but for most of us, it didn't. In fact, it just ends up more frustrated than before. So I said, well, wait a minute. If that's a statement, what would the question be? And then I said, why am I so rich? Why am I so rich? And I said, well, wait a minute. If you ask that question, what immediately starts to happen in your brain? You start to search for the answer. And later, I did research on that, and I found it's called the embedded presupposition factor of the brain. Just a fancy way of saying when you ask a question, you search for the answer, right? And so I said, well, wait a minute. What if instead of saying these statements we don't believe, why don't we just go right to the question? Wouldn't that just be quicker and easier and more powerful? And it turns out the answer is yes. So I sat down, I wrote a book about it. My first book was called Permission to Succeed, and that is the first place on planet Earth where the word afformations was used that I invented. And of course, I trademarked that phrase. And so now you can go to afformations.com, which is spelled A F F O R M A T I O N S, and you get my afformations. And by the way, this is my book of afformations, if you can see that on the screen there. So again, it's a F F O R m a T I 1s. This is my book from Hay House called the Book of Afformations. And yes, we've had over 3 million people over the last 30 years are using my afformations method to make more money, to lose weight, to find love, to save their marriages, to sleep better. I also created something called iOfform audios. When you go to my website, when you go to NoahSaintJohn.com you can just click on where it says shop and you can get my Iaform audio. So it's like ayaform, like itunes, and you can actually reprogram your subconscious thought patterns on autopilot while you're not even paying attention. There are audios that you listen to, like hypnosis, CDs, right? If you remember those back in the day. Well, these are downloadable afformation audios, and we have them on, you know, ultimate health, ultimate wealth, relationships, love, sleeping better, losing weight, and so on. So, yes, my affirmations method over 3 million people around the world are using them every single day.

Bryan McAnulty [00:22:38]:

So with, with this idea of like these, these negative beliefs, these things that you're thinking about, this head trash that's holding you back, I'm curious. For the entrepreneur who's like maybe just started out, their, their goal is to build a six figure business. I think they can relate to this and say, okay, I understand and believe that I could have some of this that I need to work on. But how could it be that somebody who's already earning like a seven figure or even eight figure income could have, have that issue too? So I wonder maybe it will help everyone listening and watching understand and kind of discover something of this head trash for themselves by like, is there an example? Like what's something that would hold back even like a seven figure entrepreneur or something? Like you gave that example earlier.

Dr. Noah St. John [00:23:33]:

I've, I've coached six figures, seven figure, eight figure, nine figure and yes, a few billionaires. So anywhere in there that you want to go, I've coached. So yeah, there's head trash because last time I checked we're talking about human beings and when you, when you're talking about humans, it's very unlikely and very uncommon for the person not to have some form of head trash. Now maybe that's holding you back from reaching six figures, maybe it's only back from reaching seven or eight or becoming that billionaire, but it doesn't really matter. Alright, so the amount of money is essentially irrelevant. All right, so I'll give you another example. In fact, one of my very, very successful clients, he came to me and he was really dealing with some things that had been going on for many, many years. And it was from way back in his past, some past trauma. And I was able to help him work through that, you know, using my power habit system. And right now, you know, I have been coaching him for over a year now and right now I'm actually coaching him through a nine figure exit. He's going to be selling his business and he's going to end up with a very, very healthy nine figure paycheck. So that's, you know, and the first number won't be a one, but it's got a lot of zeros after it. Let's just say, you know, so that is how powerful this is. So you know, if people say, well you know, that's great for him, I can't relate to that. It doesn't matter. Like I said, the amount of money that you're bringing in or not bringing in right now, doesn't matter. What matters is, are you driving down the road of life with one foot on the brake? That's what this head trash represents. This head trash represents friction. Right. So if you think about your car, your car is a vehicle that's designed to get you from point A to point B faster than you walking. Now, let's say you want to go down the streets of the grocery store. Right. You want to get some milk, eggs, and bread. Okay, great. Well, you can walk there, you know.

Bryan McAnulty [00:25:23]:

Yeah.

Dr. Noah St. John [00:25:24]:

And depending on how far away your grocery store is, you know, I have one that's a couple miles away from me. It'll take me a while to walk down the street and walk back. Right. Take a few hours, maybe most of the day. Right. It wouldn't really be that much fun. So, you know, that's why we have these things called cars and trucks and vehicles like that. Right. We go down the street a lot faster. Now, in your car, there are two forces at work. The force of your foot on the gas, which propels you forward, and your foot on the brake, which slows you down and stops you. Your foot on the brake represents friction. That is, in fact, what stops the car. Right. You press on the brake and there's friction that's applied. But what is happening is for most entrepreneurs, whether you're a coach, you know, consultant, a course creator, whether you're a chiropractor, health professional, network marketer, dentist, real estate professional, I felt all of these and many, many more. Doesn't matter what you're doing, because we're dealing with this. We're dealing with the human brain. You're dealing with friction. So where is that friction? That is one of the main reasons I've helped my clients add over $3 billion is by identifying and removing that friction. So if you want to think about your head trash in a different way, another way to think about it is friction. It is hidden friction that is, in fact, holding you back. And interestingly, what I realized after helping people make so much money and win their lives back is that every business problem you're facing right now is a friction problem. And therefore, you need a zero friction solution. So that's why I'm also known as the zero friction doctor. Because I come into your business, your life, even, and in many cases, your relationships, because that obviously affects everything. Right. And I say, where is the friction? We identify that. We remove it. Boom. That's where we get that hockey stick growth.

Bryan McAnulty [00:27:05]:

Yeah, yeah. That I'm picturing for myself. Even, like, things that have happened or points in my life in the past where I've come to realize that there was this point of friction that I didn't think about before. Like, I didn't realize that, oh, well, we could find a way to just make this whole part a lot easier and that then solves all these problems. But I think it's not natural maybe for people to. To go deep enough to start to think about where these things exist in. In their. In their life, in their business. Exactly.

Dr. Noah St. John [00:27:41]:

So it is. It isn't common and it can be tricky, which is interesting because I'm sure most people listening to this program have noticed that there are a lot of people who, let's just say, aren't the sharpest tools in the drawer yet, who are very, very successful, you know, and you're like, how come I'm so smart and I'm not successful and this dumb, dumb is way more successful than me, you know, and it's because they don't over complicate things. That's the real answer, you know, because they're, they're, in a sense, they're simple. You know, they keep things simple. And when you're simple, you can scale. When you're complex, when you're complicated, that's when you have a lot of friction. So we got to identify and then systematically remove the friction. That's how we get that hockey stick growth.

Bryan McAnulty [00:28:23]:

Yeah, yeah. I think that's something people can definitely relate to as well. That, like, you're working on something in your business and you, you have this idea, you start working on it, you keep working on it for like, whatever reason because you think, this is part of what I do, we're going to do this and it's going to grow. And you have to take a step back sometimes and think about, like, why. Why are you doing that? Is it actually producing the output that you want or should you be spending time on something else? That's actually, that's all you had to do to reach what your goal is. So I'm wondering, do you have any kind of like, simple exercise or something that somebody could do for themselves, like here while they're watching or listening to this, to like, kind of recognize where they might be, like, starving themselves from success and how they can kind of reverse that pattern?

Dr. Noah St. John [00:29:09]:

So first thing you need to do, very simple, is, number one, identify what it is that you want. So, yeah, you know, we've heard it a million times. You got to set your goals. That's actually true. That part is right. All right, so whether you have written your goals or you haven't. You do need to identify it. So it can be as simple as, you know, I want to go from 10k a month to 100k a month or 100k to a million or whatever it might be for you. All right? So that's very important. And by the way, we're not just talking about money. You know, money. The reason that I talk about money is, quite frankly, it's easy to measure. Right. You know, like Charles, I helped him go from where he was adding $2 million. 10 months. You know, Adam, from seven figures to 20 million in 18 months. So these are simple things. You know, a before and after. Kind of like, you know, a weight loss infomercial here. I was overweight before, and now I've lost the weight. So, you know, it's easy to measure. But I want people to realize we're not just talking about money. We're talking about your life. Right? We're talking about, you know, having freedom, winning your life back, literally. So it's not about working 18, 20 hours a day. You're probably doing that already. That's the exact opposite of what we want to do. We want to get our freedom back. We want to reclaim your life. Right?

Bryan McAnulty [00:30:15]:

So nobody needs help. Yeah, we don't need to be told how we can work one more extra hour.

Dr. Noah St. John [00:30:22]:

Exactly. That's what those guys are doing. Hey, hustling guy, you know, come on, keep your nose. I'm like, dude, get a life. I mean, seriously, that. No, I want to live. Right? I want a life. I want to, you know, shut up my computer and enjoy time with my wife. Sit here. You know, we have a koi pond out back. I want to just, you know, watch the fish and listen to birds and, you know, just things like that. I want to live. All right, so anyway, my point is, what is your goal? You do have to identify that number one. And by the way, you can't just say, hey, Noah, you know, I want to make more money. Okay, here's five bucks. Go away. You know? No, you got to be a lot more specific. Okay? So that's the point number one. Now, point number two. Remember, that's where everybody else stops. That's where they go, okay? Set your goals and work hard. Thanks a lot. You know, so the second thing that I help people to do is identify. Why do you think you can't do it, right? Which is totally counter to whatever they're saying, right? Because you can do it. Meanwhile, you're thinking you can't do it. So why don't we just talk about what's real? Oh, the elephant. Oh, I didn't see an elephant. It's right there. Let's. There it is. What is? The damn thing. Right. So what is it? Well, I can't do it because I don't have the time. I can't do it because I'm too old. I can't do it because I tried everything. I can't do it because I can't afford it. I don't have the money, you know, whatever it is. All right, so. And then I do want you identify how much this is costing you. Right. Again, when you go to our website, we have a whole. We have. We walk you through that process. We walk you through this whole process of identifying exactly, you know, where you're holding yourself back and how much it's probably costing you. So I would say, you know, very conservatively, for everyone listening to this program, it's easily costing you six figures a month, right? Which is a million dollars a year, like my client, Charles, I was talking about. But. But even if it isn't, even if it's 10,000amonth, that's still. You're talking six figures a year, right? So there's nobody listening to this program that this isn't affecting. And that's why we have to do whatever you need to do to take out your head trash. So, you know, you can get my book. I have a book called Get Rid of youf Head Trash about money. You can get that free on the website. We also, you know, have a book called the Seven Figure Expert, which is helping you to become that seven figure expert while winning your life back. That's all on the website. So just go to NoahSaintJohn.com there's tons of free resources and there's also, you know, the opportunity for coaching, you know, with me or one of my coaches. And of course, you know, really, we also have. We invented something called a Noah Bot, which is like, what we did was my team took my 25 books and they fed it into this bot. And so now we have a bot called Noah Bot. So it's like getting coaching with me 24 7, you know, having me as your companion there for helping you with whatever it is that you need.

Bryan McAnulty [00:33:03]:

So you mentioned how, like, high performers sometimes, like, they're able to. To kind of work through this and, and figure this out on their own. What is like maybe a habit for somebody who's feeling stuck that will. Will help them, like, develop the mental muscle or Whatever it is to, to learn to be able to move through this more so on their own rather than either consistently getting stuck or accumulating this head trash or just never getting rid of it in the first place.

Dr. Noah St. John [00:33:33]:

Right. Well, going back to my afformations method that I talked about earlier, that is one of the foundational power habits that highly successful people do unconsciously. So what I help people do is to do it consciously. That, you know, again, you can go to afformations.com make sure you put the O in there, Afformations A F F O R M A T I O N S. And you can get my Afformations Advantage program. It's an online program and I just

Bryan McAnulty [00:33:58]:

walk you through it.

Dr. Noah St. John [00:33:59]:

It's you know, videos and fill in the blanks, PDFs, you know, action guides and daily checklists. But that is a very, very important habit that you absolutely must do. You must, number one, identify the negative beliefs that you have. And then using my afformations method, we literally flip it around. There is just a another quick example as coaching a woman named Tamisa. She's a business owner out in Arizona and she is a self described seminar junkie. That's what she called herself. She's going to all these seminars and you know, doing well. She, you know, gotten to six figures but she couldn't break through that income ceiling. And so she actually joined one of my coaching programs. We have a coaching program called the 12 Week Breakthrough because I'm known for helping people make more into 12 weeks than they did in the previous 12 months while actually winning their lives back. So she joined my 12 week breakthrough program and in the first two weeks she tripled her investment. She literally tripled in two weeks because people ask, well, you know, what's the ROI and when am I going to see my money back? How'd you like to get a 3x return in two weeks? Hello. You know, again, most people are thrilled with a 10% return. Try a 300% return. Right. And one of the things that I mean, by the way, we hadn't even gotten to the money part yet. In two weeks you tripled. You know, so that's an example, another example of how, you know, know, this head trash can really be holding you back and you're not even consciously aware of it.

Bryan McAnulty [00:35:19]:

So I'm curious, do you have like, could you pick out maybe one specific mental habit that you personally practice that most people might not expect?

Dr. Noah St. John [00:35:30]:

Well, I mean, every day you, you still have to identify and take out your head trash because think about this if. Imagine if you're going through your life, just your normal, everyday life, right? You wake up in the morning, you have breakfast, you're working, you have lunch, you work, you have dinner, whatever. Well, guess what? There's trash, right? I mean, there's just trash that happens, you know, whether you go out to eat or you eat at home, you know there's gonna be trash, right? And so let's just say, you know, one week, you decide, you know what? I don't feel like taking out the trash this week. I think I'll just leave it. And then the next week goes by, say, I don't feel like taking it out, just leave it. You know, another week goes by, maybe a month or two or three or five or six year goes by, I'm taking out the trash. What is your home like right now? Not too great, huh? Have you seen those, you know those hoarder, like TV shows on, you know, DLC or something? You see those and you're like, oh, my God, right? How can someone live that way? Well, guess what? Imagine the trash that's accumulated in your head, right, over the last 10, 20, 30 years, okay? So the point is, we still have to do this every day. You never get to the point of, oh, I'm perfect, I don't have any trash. No, we all do. You know, it's going to happen. You're a human. And so that's why these are things that we have to do every day. Like my afformations. That's why, you know, going back to my IFORM audios, you can listen to them just in the background, and it can literally reprogram your subconscious thought patterns while you're busy doing other things. I got an email from one of my clients who, you know, was listening to my iForms, and he said that when he started, he was, you know, doing drugs and he was, you know, getting high every night and drinking and things like that. And after using my afformations and listening to my IFORM audios, and, you know, he quit drinking, he quit doing drugs, and, you know, now he literally told me he's living his dream life. And I'm like, isn't that beautiful? You know, that's a great example of the fact that this can really, number one, it can be holding you back if you don't identify. But how we can, we can really free ourselves just by getting rid of the head trash.

Bryan McAnulty [00:37:23]:

Yeah. So on the show, I like to have every guest ask a question to our audience. So if you could ask Our audience anything, whether something you're curious about or kind of just to get people thinking, what would that be?

Dr. Noah St. John [00:37:37]:

Ask yourself one question. How much is my head trash costing me right now? And how much is it going to cost me over the next 12 months if I don't take out my head trash? Right. Maybe like my client Charles, maybe it's a million dollars. Maybe it's more. All right, so then number three, what am I going to do to take out my headdress? I've already given you a ton of resources here. Just go to my website, Noah St. John.com. boom. It's all there. You know, there is nobody on planet earth who has helped more people take out more head trash than me and who has written more books about this subject than me. So here I am. You know, take advantage of these resources and don't let your head trash stop you anymore.

Bryan McAnulty [00:38:16]:

Yeah, that's great. If people want to find you anywhere else online to connect with you, anywhere else you'd recommend beside your website.

Dr. Noah St. John [00:38:23]:

Yeah, you can go to my YouTube channel. Just go on YouTube and look for Noah St. John. Instagram, Facebook, TikTok. I mean, just put Noah St. John. I'm pretty much that guy and easy to find, so. But yeah, but again, I will just reiterate, on noassaintjohn.com, we have just so many free resources. And then of course, you know, we have books, courses, coaching, one on one, and group coaching. And, you know, take advantage of these because it really can change your life.

Bryan McAnulty [00:38:52]:

Awesome. Well, Noah, thanks so much for coming on the show.

Dr. Noah St. John [00:38:54]:

My pleasure.