Bryan McAnulty [00:00:00]:

Is all the hard work you're doing in your business bringing in a profit? Most creators and entrepreneurs don't actually know the answer. That's where Danielle Hayden comes in. Danielle is the co founder and CEO of Kickstart Accounting, a firm that helps six and seven figure business owners finally understand their numbers so they can grow profitable, sustainable and enjoyable businesses. With over 15 years of experience in finance, she's worked with countless entrepreneurs to help them master their spending, pay themselves what they deserve, and keep more money in the bank with smart tax strategies. Danielle is also the host of the Business by the Books podcast and today she's here to share financial tips that every creator needs to hear, like how to pay yourself, where to invest in your business, and the most overlooked tax write offs that can save you thousands.

Danielle Hayden [00:00:41]:

I think the biggest mistake that we make is actually running our business for tax. We feel poor and broke as an entrepreneur. So if we can start to run our business not for our tax return, but to say, I want to be a healthy, sustainable, profitable business owner and in doing that, I'm going to understand my numbers, I'm going to look at them every month. I'm going to save for taxes. I'm going to make the business decisions that are going to help me be in this for the long game.

Bryan McAnulty [00:01:06]:

Welcome to the Creator's Adventure where we interview creators from around the world, hearing their stories about growing a business. Hey everyone. I'm Brian McEnulty, the founder of Heights platform. Let's get into it. Danielle, welcome to the show.

Danielle Hayden [00:01:23]:

Thank you so much for having me here.

Bryan McAnulty [00:01:25]:

My first question for you is, what would you say is the biggest thing either that you did or you are doing that has helped you to achieve the freedom to do what you enjoy?

Danielle Hayden [00:01:35]:

Oh. To get a team of people in my business who can do the things that I either don't enjoy or that I'm not good at so that I can stay in my zone of genius. I think entrepreneurship is one of the best self help developmental journeys that I've ever been on. And learning that I'm not the best person to do every task in my business has been liberating. And now I have a team of professionals and consultants and outside services and employees who are able to do things and to be the experts in their and their zone of genius.

Bryan McAnulty [00:02:18]:

Awesome. Yeah, I think that's a great answer. I think it. Yeah, it's a skill in and of itself to learn how to either become comfortable with delegating things or identifying what these things are and what you should really be spending time on. But yeah, it's also, I think, yeah, interesting to think about the way you mentioned it. I think that many creators, many people watching or listening to this, they may be just themselves doing it all. And my personal opinion is, I think, similar to yours, that it makes sense to find help on the things that you don't specialize in that you don't enjoy. And I've seen a lot of entrepreneurs out there who are like, saying, oh, okay, I'm a solopreneur.

Bryan McAnulty [00:03:03]:

It's all me, and it's like a badge of honor, but then they have to suffer through that. And my opinion is like, I rather have a. I don't, I don't need to have hundreds or thousands of people working for me, but I'd rather have a small team that I enjoy working with that can take care of the things or that can be more experienced in the things that I don't enjoy. So you get to focus on what you do enjoy.

Danielle Hayden [00:03:25]:

And you know what, you could still be a solopreneur with a team of outside services. So what we find with a lot of our, our clients, we tend to be one of the first few hires that our clients make because they don't know their numbers. And I don't know, you know, I don't know how to be an accountant. I don't know how to do bookkeeping. I don't know how to work QuickBooks. And so as a solopreneur, you can bring in experts. And I think that's, that's our best first hire is the experts in bookkeeping and tax legal, a virtual assistant, somebody to help them with the admin task. You know, we can still be solopreneurs with a group of outside services who are experts in what they do so that you can come in and be really amazing at what you're doing and have the energy to do it.

Danielle Hayden [00:04:15]:

Because when you have a superhero cape and you're trying to update your QuickBooks on Sundays or playing around in Canva, when you actually hate being the one to play around in Canva, you can get other people to do that. They're experts in it. And then you get to show up for yourself and your family with joy.

Bryan McAnulty [00:04:37]:

Yeah, yeah, it's great. So, yeah, I want to discuss how now, like, we've got like, creators, entrepreneurs, content creators, how can they effectively manage their finances? Because usually creators don't enjoy dealing with finances. So what would be your best advice for developing the confidence and understanding your numbers? Even if somebody doesn't consider Themselves. Like good with money.

Danielle Hayden [00:05:02]:

Yeah, I think good with money air quote is the best and worst excuse we've given ourselves as entrepreneurs. It's like this blanket statement that is you, you think it's getting you off the hook, but the IRS actually doesn't care, so they don't care. The minute that you took money from your customer, the minute you formed your llc, you are now responsible. And this isn't sexy, but it's firm. You are responsible and you have to be a steward of that, that money. And your client, your, your customers, they're looking for you to stay in business so that they can continue to learn from you. They want your content and it is your responsibility to stay in business so you can continue to deliver that, that content. That content.

Danielle Hayden [00:05:55]:

And so I actually don't believe that we all need to become good with numbers or money people, but we do need to take responsibility of our finances and be able to understand what's coming in, what's going out and what is our profit? How do we save for taxes? And again, I'm not saying that you personally should know how to do the bookkeeping, but you as the business owner need to be able to look at the numbers and ask yourself, you know, what should I do more of that strategy that I implemented three months ago, it actually worked really well. And if you are now looking in your numbers, all of them, your profit and your, your profit, your revenue, you, you could skip out on that, that opportunity that you really need to be doubling down on or that thing that didn't work before you sink six months worth of expenses into the thing that's not working. You as a business owner can take responsibility, look at your, your financials every single month and decide what you're going to stop doing so that you can stay in business. So again, you don't need to be the bookkeeper. You don't ever actually have to log into QuickBooks, ever. But you do have to be a steward of your finances. We send all of our clients what we call a monthly snapshot. And the snapshot is a high level overview so the business owners can step into their shoes as CEO and make those high level decisions of what they're going to do of and what they're going to stop doing so that they can stay profitable.

Bryan McAnulty [00:07:25]:

Yeah, yeah, I agree that this is important. And I remember my first few years in business, I was not paying attention to this kind of thing enough. And it was like, okay, we were making some money, but like, just, I didn't realize the reality of what it was and didn't realize, like, okay, well, if we were going to, if we wanted to grow, like, what are we going to have to do? What would have to happen? And I think you can't even be able to make a decision about that until you see what the reality of the numbers actually is.

Danielle Hayden [00:07:55]:

Thank you. You cannot make a decision. You can maybe off of intuition, but our intuition leaves us in some deep, dark, dark places. Something that's happened a lot this year is clients are getting on their financial review calls and they'll say, this year feels slow, like this, it feels off. And then we're like, okay, well, let's look at the data. What's the data telling us? These are the same clients that are doubling in revenue, selling more than ever. But the year might feel off or they've become accustomed to the chaos of being busy. And so this year just feels differently.

Danielle Hayden [00:08:37]:

But when we can look at data, it can tell us what we actually need to know to steward our business.

Bryan McAnulty [00:08:45]:

Yeah. What would you say is the biggest mistake you see creators making with their money?

Danielle Hayden [00:08:53]:

Saying, I'm not a numbers person and putting the blinders on until tax time. So my mission at Kickstart accounting is to make tax, make your tax return feel like just another Tuesday. Like, I want it to be such a non event for people. Because we as business owners, as entrepreneurs, we're looking at our finances every single month. We are planning for taxes, we are making confident business decisions so that when we get to tax season, like, okay, I just need to literally hand over information. I've already made the big decisions before I even got to tax season. And I think the biggest mistake that we make is actually running our business for tax. Right? Like we wait until the end of the year, do our bookkeeping for our tax return, we're throwing every meal, every personal expense we possibly can through the business.

Danielle Hayden [00:09:51]:

We're air quote, making everything a write off. And then we look at our business, it's not profitable. We feel like we don't have any money. We feel poor and broke as an entrepreneur. And then when we go to buy a house or a car, we have tax returns that don't show any profit and so they won't give us a loan. So if we can start to run our business not for our tax return, but to say, I want to be a healthy, sustainable, profitable business owner. And in doing that, I'm going to, I'm going to understand my numbers, I'm going to look at them every month. I'm going to save for taxes.

Danielle Hayden [00:10:30]:

I'm going to make the business decisions that are going to help me be in this for the long game.

Bryan McAnulty [00:10:36]:

Real quick, Brian here. You know me as the host for this podcast, but what you might not know is I'm also the founder of Heights Platform. It's an all in one platform that over 10,000 creators have used to build their online courses, communities and digital product businesses. We recently added some awesome updates to Heights AI to help you turn your idea into a viable business. Heights AI can build entire product offers, review your content, and even coach you on how to grow. You can try it for free for 30 days Links in the description. Now back to the podcast. When would you say a creator should think about opening a business bank account? I know like for the beginners who are out there, we've said things maybe like on both sides before, but like, there's the idea that, okay, do you really need an LLC immediately? Do you really need the fancy logo immediately? And that kind of thing.

Bryan McAnulty [00:11:26]:

But I think in some ways maybe the answer to like a business bank account is a, is a different one. So I'm curious.

Danielle Hayden [00:11:33]:

Yeah, you need a business bank account from the day that you're accepting money from a customer. So the day that you start generating revenue, I want you to have a business bank account. I want all of your sales and expenses separate from your personal. And I like to think of a challenge for all of us as business owners is where do I want to be 1 year, 3 years, 10 years from now? And if I have this goal of being a business owner, bringing in a hundred thousand, a half a million, like, right, Like I want to be that business owner. Well, what are the habits and structures and systems does that person have? I need to start to demonstrate those now so that I can become that person. I can't become that person if I'm commingling business and personal expenses. So the day that you start accepting money from a customer is the day that I want you to have that business bank account. Now you might even consider getting the business bank account before you start generating revenue.

Danielle Hayden [00:12:40]:

So if you are starting to make purchases for your business, like the logo, the website, the, the information, all the, the things that you need, the systems that you need, I would recommend opening up that business checking account, making one owner's contribution and then spending the money from that business account. It's going to make life easier for you, your bookkeeper and your tax accountant.

Bryan McAnulty [00:13:05]:

Yeah, and it's easy to do that kind of thing too. It's so easy to do that than Deciding on a logo and all these other things. So yeah, and I like that point about like kind of thinking like well what would have to have happened or what would, what would have to be true if I was making a million dollars a year or I probably have a business bank account, probably not messing everything in my, my personal accounts. And so yeah, why not just, that's an easy thing to check off and just have done at the start.

Danielle Hayden [00:13:34]:

Structure it now. Create the habits.

Bryan McAnulty [00:13:38]:

So I think many creators are focused on revenue goals. Like they want to hit a six or seven figure income, something like this. Would you encourage them to take a different approach? And what like daily or monthly habits would you say help kind of shift that mindset?

Danielle Hayden [00:13:55]:

Look, revenue's fun, it's sexy, I get it. And I have lots of revenue goals in my business too, so I understand the draw to revenue. More revenue does not equal more profit. It does not more, equal more money in the bank. In fact, for most of our clients, the bigger the business they run, the bigger the problems, bigger the expenses. And bigger does not mean more profitable. So really understanding what is your true goal. So when we onboard our CFO level clients, we take them through a very unique onboarding process because we want to see what is your 10 year goal, your three year goal and your one year goal.

Danielle Hayden [00:14:45]:

And it helps us be able to create the budget and the, the planning the habits for the next year when we can envision where you want to be in 10 years. Who are you? Who's your family? How much money do you need to be bringing home personally to make this business a success for you? Once you know how much you personally need to bring home, how much your family needs from you, where you really want to see this business, then you could start to create the real numbers that you need to be looking at monthly. I'll say simply, if you look at nothing else, I want you to look at your profit. So there should be two numbers every month that you're looking at. It should be your revenue and your profit. And your profit should be around 15% of your sales, you know, paying yourself and all, all other business expenses. So we want to have at least 15% in profitability after we've paid all of our, our expenses. Obviously I want you to look at your full income statement and your full balance sheet.

Danielle Hayden [00:15:48]:

But when we send our clients their snapshot, we're pulling out those high level pieces of Information, Revenue, Top 5 Expenses, your, your net income and then where's your cash going? Are you taking owner's draws and and, and debt payments. So revenue is sexy, but the profits, the number that you need to know.

Bryan McAnulty [00:16:07]:

Yeah, yeah. And I think it's important to like mention that like this, the, the goals in the future. It's not like just some aspirational thing or whatever that it's actually helpful and important to understand because different people want different things in their business. And so if somebody says, you know what, I want to just grow like crazy at all costs or whatever and I have this giant team and everything, well then they may be acting in a certain way that's going to be a little bit different. And they may be okay, maybe, I don't know, taking less profit or something earlier on or whatever because they just have this vision that has to be that nothing else. But also there might be a creator who says, I want to be able to just build a successful life for my family. And like just, I'm okay with, with this doesn't have to grow too much. I want it to grow, but like that's okay.

Bryan McAnulty [00:16:56]:

And so yeah, you, if you're in that, in those shoes of that creator, you don't want to find yourself in the position where okay, I just hired 10 people or 20 or 30 or 100 people. And now we have all these, these problems that we've created. Just like you mentioned, like the more revenue doesn't necessarily equal a good thing. If all that revenue and all those problems and you end up with the same amount of profit.

Danielle Hayden [00:17:18]:

And often we see that, that it does not mean hockey stick profit doesn't. When your revenue hockey sticks. We don't always see hockey stick profit. And I just want to add to what you're saying. We all have seasons of owning a business. So just because we come into this in a high growth mode doesn't mean we're going to stay there. So you come in and you say, all right, I'm growing this, I intentionally want to grow this business. Your season of spending needs to be higher.

Danielle Hayden [00:17:52]:

Advertising, marketing, consulting, training. Right? Like software. You are pouring into building and growing this thing. And that is going to look very different than somebody who says, hey, look, I'm in maintenance phase. I've, I've, I've honed in the systems. I had the tools, the software, the people. I got that dialed in. So now I need to, I want to optimize my expenses.

Danielle Hayden [00:18:18]:

That's a very different business owner. And they're going to start to dial down in some of the advertising and marketing. They're only doing the things that work and work really well. And so your spending is going to be very different for that, that business owner. And so knowing what season that you're in, you can dial up or down your spending so it aligns with where you want to see your business go.

Bryan McAnulty [00:18:39]:

Yeah, yeah, that's a great point. Would you say like in the US what are the top maybe like overlooked tax write offs that content creators specifically might miss out on? And can you share like any examples of a deduction related to like that unique form of work like equipment, travel or software?

Danielle Hayden [00:18:58]:

So I think the big thing that I see in this industry is being scared of the irs. Like I, I'm not, I'm not sure what's really for my business and what's for me personal. So you know, I'm at Target or Walmart and got all this stuff with me and some of the stuff is for my business and some of this is for personal. And so people are like, I don't really want to be a bother, I don't know, I could maybe use this personally. So they put it all on their personal card or they put it all in their business card. Instead of taking the time to pause and say hold on, this is really actually a business expense. I am, I'm going to predominantly use this for business. And so therefore that needs to be on my business debit card or credit card.

Danielle Hayden [00:19:45]:

This truly is a personal meal with my spouse. I am here not to talk about business. I'm here to date my spouse and connect emotionally and personally. That's not on your business card, that's on your personal card. And so I think taking that time and energy to differentiate this is for business and this is for personal. But and then by pulling out the right card and keeping those expenses really separate, that's gonna help you as a business owner take those deductions confidently knowing that you've only spent with your business dollars what was actually a business expense. So I think the mindset is the number one tool that we can use to maximize our deductions is to really ask my yourself like when you are going to spend money, what am I purchasing and what am I gonn predominantly be using this for and then using it with the correct account.

Bryan McAnulty [00:20:41]:

Yeah, okay, that's good. How about like you mentioned the different seasons and everything but let's say a creator is like just started earning consistent income. Is there anywhere that you would recommend that they prioritize their spending first? In general,

Danielle Hayden [00:20:59]:

what we see as people are in that entrepreneur stage. So I call it entrepreneur, small business owner and CEO it's kind of the evolution in entrepreneur stage. We're testing, we're figuring it out who is our client, who are we speaking to, what works? So I'm testing advertising campaigns, marketing campaigns. I'm testing tools and software. Like I'm trying to figure out what is going to make this, this business click right. Like I, I need to, I need to be testing different software. I need to figure out what's going. And in this stage is generally when we see people starting to hire those outside services.

Danielle Hayden [00:21:41]:

So I need experts in my business, maybe a marketing consultant, branding, you know, someone to help you set up the software and the tools, a cpa, all those people who are experts outside of your business can come in and help set things up for you. So what we see is the biggest spending categories at this time is advertising and marketing out and outside services and then training and consulting because you don't know how to do it yet as an entrepreneur. So we're often spending a lot of money to make sure that we're surrounded by people who know more than, than we do so that we can learn, learn those skills. As we move into a small business owner, that's when we're starting to refine. We are only, we're sticking with the SO software and the tools. The subscriptions that are working PIs always have some outside services. But we're starting to think through contractors. Like who do I need to work in my business and on my business with me on an ongoing basis.

Danielle Hayden [00:22:48]:

Then as we start to work towards the CEO mindset, we're dialing it in. All right, we're only spending money on the advertising and marketing campaigns that work. We know who we need as outside professionals to, to support our business ongoing. And then we're starting to build out like what do we want this business to look like for the long term? And maybe that's building a brand with employees, having a, a mix between contractors, employees and outside services. So our, our dollars are going to shift and spend as we figure out what's working.

Bryan McAnulty [00:23:24]:

Got it. So also like with these kind of changes of the season of the business and I guess just overall, especially for a newer entrepreneur, they may not have really consistent income yet. So if you've got this uneven income, do you have any recommendations for a system to better manage that without creating this constant stress for yourself?

Danielle Hayden [00:23:50]:

Yeah, I like to look back. So the reason I like bookkeeping so much, bookkeeping is not the sexiest of the accounting money team individuals, but I believe that bookkeeping is the tool to see what Just worked. Right. So in my business, I can see, in my business, I can see what's worked, what hasn't worked, but only if I'm taking the time to look backwards. So as you're going through these, these ups and downs, as a new entrepreneur, taking that time to say, here's what worked, here's what I want to replicate, here's what didn't work, and I'm not gonna, I'm not gonna continue to bring those mistakes along along with me. And then in terms of cash flow, it is really knowing your numbers on an ongoing basis. So if you have no income coming in this month, like literally zero, what, what is the amount of money that you need to have in your checking account to sustain all of your operating expenses so that you can stay in business until you can smooth out those, those ups and downs. So just knowing exactly how much it's going to cost you to run your business, that becomes your first North Star before you can, you know, before you hit the six figure goal, you know, that's not a goal yet.

Danielle Hayden [00:25:19]:

It's to, it's to know what, what is my cost on average each month to just sustain this business, just to keep it alive. That's my true first North Star.

Bryan McAnulty [00:25:31]:

Yeah. Yeah, that's good. So you've developed this money personality quiz. Can you explain, like, how does understanding money mindset help creators make smarter financial decisions?

Danielle Hayden [00:25:45]:

You know, it's interesting, I think, that we have so much shame around money and the way that we spend money, the way we act around money and our money personality type really influences how we show up with money. And it's not something that we should be shameful. Our childhood, the people around us, they've shaped who we are with money. And unfortunately, we don't get to hang up the personal code as we walk into entrepreneurship and put on a new mindset. Although we try, we're taking all those old stories with us. So our money personality type, we find that there's one of four, four types. And some people resonate with, with more than one. But if you go to kickstartaccountinginc.com quiz, you can take the full, full quiz to see where you land.

Danielle Hayden [00:26:45]:

But first is our free spenders. Our free spenders love to spend money before they even look at their financials. So they're not one to say, oh, I want to make this purchase, I want to run this new marketing campaign, I, I want to do this new thing. And they're not one to pause to say, hold on, what are my Financials look like, how much cash do I have? They see it, they want it, they, they spend it. And so that's our free spenders. Then we have our savers. And our savers, they get on the call, ears, shoulders, and like, where should I cut back? With our savers, we're like, whoa, we're not telling you to cut back. It's just that no amount of money for our savers is ever going to feel like enough.

Danielle Hayden [00:27:31]:

And so for our savers, it's really important to work through what do I need to have as a cushion in my business so that I can operate my business for one to three months in the time of a slow season and reinvest those dollars back into the business. So I need to spend money to grow a healthy business. It takes spending money to grow a business. And so for our savers, it's realizing that we can have money saved one to three months and, and still spend money in a way that, that, that can support the growth of our business. Then we have a perfectionist, and the perfectionist is exhausted. It's exhausting, probably in every area of their, their life, but definitely when it comes to money, because our perfectionist wants to know where every single dollar is coming in from and where every single dollar is going out. And so they're so focused on every single penny that they can't pull up to see the big picture of what they're spending on and why they're spending. And then the last is the balance seeker.

Danielle Hayden [00:28:39]:

And our balance seeker is really somebody who says, all right, I know I need to invest these dollars to grow a business. I know I need to have a savings, but how can I balance both desires and to be a healthy, sustainable business? So I fell somewhere between free spender and saver. It's really interesting. In my personal life, I show up as a saver, but in my, my business, I' bit more of a free spender.

Bryan McAnulty [00:29:08]:

That's interesting because it's kind of the opposite almost.

Danielle Hayden [00:29:10]:

But okay. Yeah. I was going to ask, where do, where do you think you land?

Bryan McAnulty [00:29:16]:

Hmm. I would say probably maybe in between the balanced and the free spender.

Danielle Hayden [00:29:24]:

Okay.

Bryan McAnulty [00:29:25]:

I guess.

Danielle Hayden [00:29:25]:

Yeah.

Bryan McAnulty [00:29:26]:

Yeah. I see some people who are so on the saving side, and I feel that I can't relate to them because I understand I've got to invest money into the business, but at the same time, not so so much that I'm just, okay, I'm going to buy every single thing I think about the first moment. So. Yeah, interesting. Can you share maybe like A story of a client who was able to kind of completely change their business by shifting how they handled money.

Danielle Hayden [00:29:58]:

Yeah, we had a client, she had a very successful business and she had decided to add on to her first revenue stream with a new, with a second revenue stream. And on paper, if you looked at revenue only, the business was booming. I mean she was bringing in clients left and right, sales were coming in. And from a mindset perspective, she's somebody who definitely balance seeker, maybe even free spender. She was willing to invest the dollars to grow her business. She wanted to make an impact and she wanted to have a successful high growth business. And so she was willing to just put those dollars back out in order to be able to fund it. However, we were sending her her financial statements every single month.

Danielle Hayden [00:30:50]:

So in our snapshot, we like to show trends over time. So we'll often do the rolling 12 month trend so you can see where your revenue is coming in over the. Where are your expenses for the last 12 months and profit? And what she was seeing was that her profit was actually declining. Her credit cards and her debt was increasing. Sales were still coming in. Right. Like if that's all you were looking at, you would think that she was doing great. But what was happening is that the contractors that she had hired, the people that she had hired in her business were actually charging her more than she thought she was going to need to pay them to complete each job.

Danielle Hayden [00:31:31]:

And it was about August when she came to me and said, I gotta shut this down. I was floored because again, if you were only looking at the revenue, you would never shut a business like this down. But she knew that it was costing her too much money, it wasn't profitable. And then if she kept on going the way that she was going, she was going to end up bankrupt and her family needed her, her, her business income to sustain. And I like to tell that story because she started that business, that, that revenue stream. She started it on January 8th and she sent me the email around like end of August. It was right back to school time. If you were only looking at your numbers at tax season, could you imagine how much more could have happened to her in the fourth quarter without her even realizing it? But just an intuitive, intuitive thought.

Danielle Hayden [00:32:24]:

So she's just somebody that, that really demonstrates the power of when you are looking at your numbers every single month, you can use data to manage your profits and to really make those business decisions.

Bryan McAnulty [00:32:37]:

Yeah, yeah, that's a really good example because like, yeah, by, if she waited the whole year by that Time, maybe the revenue was still, like, it looked like things were going up, but all the profit could have been eaten away by then.

Danielle Hayden [00:32:49]:

Yeah. And it was. And her mindset was somebody who. Balance seeker into free spender. So she, she was willing to invest those. Those dollars. But knowing our own risk tolerance, I think is important to say, okay, I've, I've, I've passed my risk tolerance, and we don't have to gamble it all away as entrepreneurs.

Bryan McAnulty [00:33:14]:

Yeah, yeah. I want to go back even to what you were talking about before, of, like, being able to analyze and see, like, okay, well, what worked before, so you know what to do again. I think that's something that maybe it seems obvious, but at the same time, I think for many entrepreneurs, they actually don't do that. We're so used to, like, oh, let me try something else. Let me try this, let me try that. And you forget to, like, go back like, oh, that thing actually worked. Maybe I should just. Just do that thing again.

Bryan McAnulty [00:33:46]:

Seeing the numbers there, like, you don't have to get all mathematical about it, but it's. You can see it pretty obviously. Oh, maybe I should actually just try the thing that worked.

Danielle Hayden [00:33:57]:

As entrepreneurs, I think we get bored. So I'm a visionary, and I say this from a place of love. I. I get really excited about things. I'm a quick start, and I get bored easily and want to move on to the next thing, and that's exciting for me. But as business owners, we can miss the fact that if we stay consistent and we don't keep on pivoting, that we can allow the magic to unfold and we can see the investment that we've made if we just keep on leaning into what's working and let enough time and space happen to be able to see it.

Bryan McAnulty [00:34:42]:

Yeah. Yeah, that's great. So on the show, I'd like to have every guest ask a question to the audience. So whether something you're kind of curious about or even just want to get people thinking about, what would that be?

Danielle Hayden [00:34:55]:

Are you creating the habits for the person that you want to be? You know, we said earlier, where do you want to be in three years and 10 years as a business owner? A healthy, sustainable business. That CEO, that business owner, they have very specific habits. And so are you performing those habits today that align with the person who you want to be?

Bryan McAnulty [00:35:24]:

Yeah, I like that. That's great.

Danielle Hayden [00:35:25]:

Great.

Bryan McAnulty [00:35:25]:

All right, well, Danielle, thanks so much for coming on the show. Before we get going, where else can people find you? Online?

Danielle Hayden [00:35:31]:

Kickstartaccountinginc.com gift Go download the top six tax deductions for every business owner at kickstartacountyinc.com gift all right, great.

Bryan McAnulty [00:35:45]:

Thanks so much.

Danielle Hayden [00:35:46]:

Thank you.

Bryan McAnulty [00:35:47]:

I'd like to take a moment to invite you to join our free community of over 5,000 [email protected] com if you enjoyed this episode and want to hear more, check out The Heights Platform YouTube channel every Tuesday at 9aM US Central. To get notified when new episodes release, join our newsletter at thecreatorsadventure. Com. Until then, keep learning and I'll see you in the next episode.