#27: Email Marketing that Converts with Tarzan Kay

Welcome to The Creator's Adventure where we interview creators from around the world, hearing their stories about growing a business.

Today we are talking with Tarzan Kay about how to promote a business with email marketing, writing honest and transparent email copy that converts and how she helps entrepreneurs increase sales with email marketing strategies.

Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails. Her online courses teach how to write story-based copy and make consistent sales from a small email list, without using fear or FOMO. Her company helps entrepreneurs write high-integrity, honest marketing emails that convert!

Learn more about Tarzan: https://tarzankay.com/


Bryan McAnulty: Welcome to the Creator's Adventure, where we interview Creator's from around the world, hearing their stories about growing a business. My name is Bryan McAnulty. I'm the founder of Heights Platform. And today I'm talking with Tarzan Kay, about to grow your online course or coaching business with email through storytelling instead of fear and FOMO tactics.

Hey everyone. We're here today with Tarzan Kay. She is an email marketing expert who teaches how to sell big with truth, infused story based emails. Her online courses teach how to write story based copy and make consistent sales from a small email list without using fear or FOMO. Her company helps entrepreneurs write high integrity, honest marketing emails that convert Tarzan.

Welcome to the show.

Tarzan Kay: Thanks for having me Bryan.

Bryan McAnulty: So my first question for you today is that you specialize in helping online course Creator's and business owners write these better emails that can convert. So can you share a little bit of the story of how you got started in this business and why you decided to offer email marketing services?

Tarzan Kay: Yeah, it was a bit accidental. Like I, I, from like, as long as I can remember, definitely knew that I wanted to be a writer. Like I would like, you know, in your like homework assignments when you're like seven years old, like, what am I gonna be when I grow up, this was always what I was gonna do. Hmm. And. A couple of years ago, I'm gonna say about eight years ago I was traveling and I was looking for work and I was looking on Gumtree.

I was in Australia at the time and I saw an ad for a copywriter. And I was like, oh, that sounds like writing. Maybe I could do that. And so I got hired by this ads agency and I was writing, I wasn't even writing copy. I was writing blog posts and social media updates about things. I really had no idea. But you know, it, it was my first job, like getting paid to write, and that was really exciting.

And when I came back to Canada, which is where I now live. I kept them as a freelance client. And I was like, okay, maybe I could be a freelance writer. Like, I really had no idea. I put some profiles up here and there and got like one or two clients. But I didn't really start taking my career as a copywriter seriously at all until years, like three, let's say three years later.

I had a, a one year old child and my partner at the time wanted to stay home. And I was like, okay, great. I don't wanna stay home. I don't had no desire to be a stay-at-home mom. And so I decided I would like start a real business and I rented an office like down the road from our house and, you know, put up a website and was like, okay, I'm a copywriter now.

I started taking online courses right away, like in my second, first or second month in business, like I spent $3,000 on an online course. That was like, that was such a vast sum of money to me. Like I didn't, I couldn't even fathom how I would ever be able to pay that, like to pay off my credit card bill, but I felt like it was something that I should do.

And I was right. And I was introduced into this world of online marketing. For course, Creator's. And so I started like, I'd never had a niche before, but I started writing emails and sales pages and taking more courses to figure out how to do that and discovered that like Facebook groups for online courses was a great place to find clients because they all needed the skill that I had, which was writing and And so I grew from there and IED to emails really quickly.

Like I started my email list right away, as soon as I started my business with like 37 subscribers, I was like, okay, I will now write this biweekly email and discovered it was something I really loved doing and how to knack for, and I think it was my first year in business that I signed up. Email copywriting competition, which was really as small potatoes.

Like there were a few hundred people in it. And I was like, you know, early stage business didn't really know what I was supposed to be doing with my time. Like, what's really gonna move the needle. I had no idea. So I was in this contest and decided that I could probably win this contest and I did.

And then there started to be this small handful of people, including a few people who were connected in this space that saw me as someone who's really good at email. So I started getting more referrals and I started really leaning into that like, okay. My thing is gonna be email and I built my business pretty quickly.

Like partly because I had a few, well, I had one client who was like a real name in the industry and, you know, has like tens of thousands of students. And, you know, just the mention of my name meant like more and more clients so quickly. I was like, okay, well, I am helping these people. These clients sell.

Courses with emails and sales pages and landing pages all landing pages. And I thought to myself, like, I, I have this skill. That's like the thing that you need to have, like, you can't do it if you don't have the skill. So I should really use this skill on myself. And so I start, which I was already doing, you know, with my email list, but.

I like created my first program, which was called the money vault. And it was for service providers and it was about how to get more clients. And it probably had some training about like money systems and things like that. I don't know. And then slowly like over the next, say two years. Made a full transition from being a service provider, to being a course creator and, you know, hired some employees along the way and grew slowly.

And the, and so currently where we are today, we're a team of five, including me. And we have two programs, one about email marketing specifically, and another about copywriting with like a really strong bent toward ethical marketing and non-coercive sales, which is again, something that is like a new development in the last two years.

Like I started to see. That the tactics that I had just really bought into wholesale were actually like harmful.

Bryan McAnulty: Yeah. I, I wanna talk about that more actually way of, okay, great. Yeah, we know that on your website, you mentioned you always strive to write truthful, honest emails that come from the heart. So why would you say that that's so important for business owners and marketers?

Tarzan Kay: Well, okay. What I observe in the online course industry is like people, like, I think cer a certain style of messaging is becoming very tedious and people are more sensitive to these big dreams that they have been promised and have not been delivered. And I, I really think like they're just craving for like an honest experience.

Like tell me what it's really gonna be. Like, instead of saying like, you're gonna be living out your dream on the beach, like teaching your on your own hours and whatever. Like, no, this is actually a job mm-hmm and it's hard work. Like I put in at least 40 hours a week, just like everyone. And it's awesome.

Like I'm doing what I love. I get to write for a living, but it's actually like a job, not a magic trick. And I think people find that really super refreshing. Like they, they, because they have been wondering like, why am I not a millionaire yet? Like, why is this so hard? Why is my thing not converting well, like, because everybody fails like 10 times before they find something that's successful.

So I think like I have found that my audience really resonates with that message. I think it's like a really important message for our times. And I, I think like, Particularly like it's, it's like marginalized groups who are the most harmed by this coercive messaging, because certain people who ha like people like me who have like more dominant identities, I'm white, nice looking charismatic, like I, and have access to capital.

Like I can bounce back more quickly from a poor spending decision. Then someone else who is like, you know, putting their life on the line to buy a $2,000 program. And that's really important. And that's when I started to like see that that was when I really started to. Make changes in my marketing because I really see it as like a way that I am addressing systemic injustice is like, no, I will not use these coercive systems.

I will not make promises that are not backed by real results. Things like that. And it's been a real journey to try and figure out what works and we're still figuring it out. Like we don't, you know, we're. This is like such a difficult period. We're going through as humanity. Like, it's hard to say, like our business has been super impacted as have all of my colleagues, like everybody is finding like, it's, it's not the industry.

Isn't what it was two years ago. But I think it's a real combination of factors. It's like, we're all sort of collectively trying to figure out, like, how do we do this? How do we do this in a way that's not manipulative? And still make sales and like everybody, you know, and people can still learn together because it is like, I do believe in online courses.

And I do think this is a real business opportunity that has low startup costs compared to like opening a Starbucks franchise down the road. Like that's a lot more expensive and also risky. So I do believe in the promise. I think we're still ironing out. Like what it you know, what the future of marketing for online courses is gonna look like.

Bryan McAnulty: Yeah, I like that. And yeah, I, I am frustrated myself seeing certain ads from certain people online where they're promising all of this and and yeah, you're right. For, for those who don't know better and are investing, what, what could be everything they have into something you, you want to tell them the truth with everything.

And I think it's a good point that you're making, because. It's helpful to other Creator's out there. If you see that, that kind of ad or that kind of person and think to yourself like, oh, well, I, I don't wanna communicate that way. I don't feel comfortable with it. I don't, I don't want that to be the way that I can make money.

I think the good news is that's is not the only way. And that, by what you're talking about, really showing the, the honest way that things work. It brings more integrity to the whole situation that will actually still bring you clients. And because they'll, they'll trust you, you know, I think I've heard other marketers say that a really good approach is just to, to have nothing to hide about the whole situation of, of what you offer of what you do.

Cuz yeah, there's certain things that it's gonna be difficult in business. It's not, it's not magic and, but when you can let your clients know that your potential customers, I think that's Really great way to go. All right. So with that said what can a client expect if they start working with you?

Tarzan Kay: Well, it depends on, it depends on a lot of factors. Like it depends a do they have survivor. Do they have an existing relationship with those subscribers? Because if you don't have those two things, like you have to build those things. Like I, okay. Like in my ideal scenario, The best, like the person who's gonna get the best results from our email marketing program is someone who already has a list and who has already been nurturing them for like, you know, six months to a year.

Like those people are gonna get like near instant return on investment. If they have. Like 500 subscribers or more the program's $1,500 for context. Like you can easily turn that around and sell a service of some kind like to your audience. No problem. However, for people that have like a few dozen subscribers and they're not sure, like people come to us in at all different stages of business and the more, this is like, this is where the difficulty of promises.

In online business, like become like problematic because you know, we're saying like, here's a result. You can get like buy my $2,000 program. The ROI of email marketing is like 42% therefore or 4,200 times, whatever it is anyway. Yeah. Yeah. So therefore, like you're gonna get X percentage back. Like it doesn't work that way.

Like it. What you bring to it. Like, some people are really like the thing about email marketing and this is something I really love about it is like, like you can take time, like figuring out what is your email marketing gonna be all about? Like, what are some of your core stories? Like what do you want the message to be like, email marketing is a way to figure it out.

However, like those things don't produce immediate. If you already have, and if you don't even know what your offer exactly is and who exactly it's for, like, it's gonna take time, like business does take time. However, like if you are the person who has already been nurturing your email list and you're just like not making consistent sales a lot of the time, it's just like, About making more consistent offers, sending more emails about, about your product.

Because a lot of people like they're comfortable with nurture, but they're like, especially coaches, like there's common with women in business who are like new in business. They're like not comfortable. Asking for money because it takes practice. And also like we are conditioned. We have like many hundreds of years of conditioning where like, we're actually not even supposed to talk about money.

We're not, not supposed to ask for it. Not supposed to desire it. Like there's a lot there. So I like. Like I looked at that question when, cuz it was sent to me, your team's very organized and I knew this question was coming. I was like, I'm not touching that question with a 10 foot pole there are like, there could, there's so many different variations and answers.

Bryan McAnulty: Got it. Yeah. Well I think, I think you handled it well. So with your email marketing service, thank you. You specialize in helping online course. Creator's. I think you touched on that a little bit already, but can you share more of like why you chose to focus on this target market? And maybe if there are any differences, how do emails differ for an online course creator versus another business?

Sending emails?

Tarzan Kay: This is a great question. Okay. What was the first part of the question though? I wanna get that first or,

Bryan McAnulty: Why you chose to specifically help, like online course

Tarzan Kay: creator?

Oh, okay. Okay. Well, I like I'm so fully immersed in this industry. Like, I, I just, it's the niche that I know the best and I understand the best and that I can help the most.

I have the most insight on it. Like that's where my expertise is. And I also believe in like the, the promise of online business that like, this is a really beautiful business model and email marketing in particular. Like, I really leaned into that because. For the first couple years that I was in business, it was just me and my VA.

And, you know, I like got to over a million dollars in revenue with me and my VA and all we were doing was email marketing. Like we weren't even doing webinars. We were just like really leaning into this channel. It is like, it's, it's kind of a lean way of doing course promotions. And it's like a lot less software.

Like as soon as you add in a webinar, you need to organize show up emails, which are really complicated. You need like many more landing pages, you need different software, like just so many things. And I do, I mean, the, what we do with email marketing is incredibly complex. Cause I love email and I like to dig into the really like, like I like to geek out on it and do like things with conditional formatting and like custom messaging.

However. It can be really simple and it's something like it's a way for people to actually be profitable as a solopreneur. That's what I would say.

Bryan McAnulty: Cool. And so, well, any other differences then for like an online course email versus like another kind of email sending that.

Tarzan Kay: Well, I think I would approach I would, I look at different categories as like the like Heights as a platform is going to market differently. Than Tarzan Kay as a personal brand. Yeah.

Bryan McAnulty: Like there's still a lot. I'll maybe a better example. Maybe a better example to start from would be okay. Comparing like an online course Creator's marketing emails versus like a physical products business on like Shopify or something like that.

Tarzan Kay: Right. Yeah. Okay. So typically the way things are done, and I do think this model is working, has worked and is still working is the course Creator's emails are going to be a lot less image heavy, and they're going to be more personal, like a letter to a friend, as opposed to like an e-com brand. That's probably gonna have a lot of images.

And is probably gonna be focused on like a special discount this week. Like more seasonal promos where. Course creation, marketing emails are definitely more copy heavy. I think like there's more, I think there's opportunities to use storytelling for all brands, but specifically, for course Creator's who are personal brands, like, you know, I could learn, like there are a lot of people you can learn email marketing from however, like our students.

Want to learn from me because they know me and my emails are really personal. They've like been, they've like gone through my divorce with me and like all of these things. So I think that, and, and what's really beautiful about that is like, it's a real opportunity for connection. And I think that's what makes email marketing so special is like, it is like a one-on-one conversation.

It's not. Instagram, which is way more public. It's like a really intimate space where you're really getting to know people and treating people like people, you know, as opposed to like the marketing that I get from like Amazon, which is like also really good. It's just like, Because it's like customized to what I want and stuff I've looked at and all these things.

However, like I'm not going to that email. I'm not going to Amazon to like create connection and like the, of my future business, like I'm buy for

Bryan McAnulty: my, yeah, got it. That makes sense. So, Would, if you could pick something, what would you say is like the biggest mistake that an online course creator tends to make in terms of email marketing, an online course, creator or coach some kind of like independent entrepreneur like this.

Oh yeah.

Tarzan Kay: So easy. I see this every day. I, I feel like the message of you have to build an email list, like list, build list, build list, build is, has fully permeated. And most people know from the moment that they start their business, that they should have an email list. However, what happens commonly is like, they don't know what to do next.

So they're like they put out this freebie thing or whatever. And people start joining their email list, even if it's like a slow trickle or like a few dozen people. And then, but they don't know what to do. They don't know like how to nurture their email subscribers, what to write about what people want to hear when to make offers.

They just don't know any of that. So they just don't do it, which makes all of the list building efforts, futile. Because if you are not nurturing at the same time that you are list building. It is completely for not like people have very short memories. Yeah. They're joining email lists all the time. And that nurture process is like, needs to happen from the moment someone joins and be ongoing if you want those subscribers to become customers.

Bryan McAnulty: Yeah. That's a great point. I think we see that, like, we're not really an email marketing company, but we've seen that so many times with Creator's. I'm guilty of that myself early on in business. Where I have different aspects of my business back, like in 2009, we started this like web design company.

We had some other like physical and digital products, businesses, and we would build the email list and then we'd wait too long before we started actually engaging with them. And by that point, like they forget about you. And so, right. That, whatever that number is, just forget about the number you basically have to start again, once you're ready to actually communicate with them.

Yes. Great. So with that said, how many emails would you suggest to send to your list per week? And like what's the ratio between like informative sales focus?

Tarzan Kay: Hmm. This is a good question. So I email my list twice a week and I think it's important to note. I have a lot of support in my business. Like we're a team of five, so I just write my emails in a Google doc. Someone else, proofreads them, uploads them, selects the audience, all those things. So I do think that's a bit unrealistic if you're a solopreneur, although people do do.

When I was a solopreneur, I emailed biweekly and I think biweekly is a nice doable cadence to nurture your email subscribers. And in terms of the ratio of like nurture emails to sales emails, I really think that's pretty a pretty personal thing. Like it, it, I think like I can suggest a few different cadences because I don't want this answer to be nothing.

So for example, like I have a fellow email marketer and I know she emails her list three times a week. She's also makes money entirely by email, nowhere else. So she emails like a nurture email on Monday and Wednesday and a sales email on Friday. That is her method and it works for her. And then she also adds in seasonal promotions where she's sending a bunch of emails about you know, about a specific product.

So for us, I send nurture emails twice a week and we do like open, close cart on our programs four times a year. We're not gonna continue with this model. We're gonna change things up. But that's what we've been doing for the last couple years is so basically for like a month, our promos would span like with the prelaunch in the open cart period, we're emailing heavily and we're inviting people to free content like webinars and workshops, which I would consider nurturing.

Then, you know, there'll be a week or two where we're heavily promoting and emailing every day. So that's what, that's what has worked for us. Like I know other people in the industry, like something that I really admire that I see people doing is people who have memberships that are open all year long.

And they just sort of open it, you know, periodically, or maybe like, you know, could be like once every couple weeks to send a sales email, maybe once a month to send like three sales emails and give them a particular reason to join that month. There's so many ways of doing it. Certain audiences actually are more sensitive about being sold to than others.

So I don't, I don't wanna like suggest a cadence that will work for everyone. I think that's down to the brand to experiment and see what works.

Bryan McAnulty: Got it. So for the emails that you're writing, it sounds like most of them are like just things that you're writing as you go. And so if you're sending a couple of week, like you're writing those and then they're going out shortly after For yourself or for other Creator's would you suggest, or have some kind of other automation of emails that will maybe for new leads, they'll be getting some kind of sequence as pre-written separate from what you're writing.

And like, if something like that, could that help a newer creator kind of have something to send their list while they're working on writing more?

Tarzan Kay: Well, not exactly. So here's the thing about the welcome sequence. Like the welcome sequence is we do have that. So when you join our email list you know, it takes about seven days or something and you get like, Say four to six emails that re really like introduce you to who I am and what the brand is all about.

And so with new Creator's, like, they don't necessarily know that yet. Like they don't necessarily know what are their, like, there might not have core values as a company. They might not have like key offers. So I don't actually know. I mean, I do teach welcome sequences in my program and I think it's important.

However, it's not a substitute for nurturing because even then you're just basically delaying the same problem. So mm-hmm, , if you set up like a, you know, a 10 day welcome sequence for your new subscribers, but then you're still, like, you just bought yourself an extra 10 days. You actually still have to learn how to nurture them.

And maybe while you're figuring out. You know, what your message is and what your core offers is, maybe it's okay to just have like a single delivery email of your free thing, or just like one or two emails, welcoming people to your list. And then just like really focus on that weekly or biweekly nurturing email.

Bryan McAnulty: Got it. Yeah. I think that'll be helpful for people because. I think there's also Creator's who hear about all this email automation and possibilities and, and funnels and they think, okay, well, I have to make 20 different sequences as well. And yeah, especially if you don't understand your offer yet it sounds like you are suggesting and, and kind of what you do with your business is just to figure out this practice of say, okay, I'm gonna commit to this one email every week, and then you write it and you send it every week.

Is that correct?

Tarzan Kay: Yes, definitely like, and really it does help to have some parameters around your email marketing. Like I'm gonna send my biweekly email every other Friday. I'm gonna write it on Wednesday. It is nice to give it a little breathing room before you send it. Mm-hmm so when are you gonna write it? When are you gonna send it?

And then just like full permission to like figure it out as you go. Like you don't have to have some new published content to email your list. You can email without a link. You can always invite people into a conversation, ask them questions. That is just as good a call to action as go read this new blog post.

Bryan McAnulty: Yep. Yeah, I like that. All right. Awesome. I think that's a, that's a really good takeaway for people who are kind of wondering how to get started with this. If they haven't really already given it thought. Could you share some more tips for Creator's who want to maybe grow their email list and collect leads?

Tarzan Kay: Yeah, so I have done so many different things over the years. Like the most, the, the ranging from like expensive. And really time consuming to like, and fast right things that are expensive and time consuming, tend to result in faster lead growth. Like we just did an affiliate promotion, so we added several thousand email subscribers, but that was a massive team effort.

So for and I have run ads, like I, I ran Facebook ads. I don't anymore, but I did run Facebook ads consistently for many years. The cost is really super high right now. But let's just say like for Creator's who are, so that's like, you know, in the future, come back to that. And don't listen to people that say, do that right now.

If you're just starting out. I don't think that's a good idea. Yeah, I agree. And in the early days, I, I think what works really well is speaking on podcasts. That's slow organic growth, but those are people who spend an hour or half an hour with you. And that's significant. Publishing articles like doing guest blogs.

It's really not that hard to get interviewed by like Forbes or business insider. Like that kind of publicity is not difficult to get. Anyone can learn how to do it, and it will result in email subscribers, like, and the only cost is your time. So those, I think it's important to know like your publicity efforts.

Oftentimes like the growth is slow, but the organic, like the value of an organic lead is so much higher than someone that comes from a Facebook ad. So it is really like when I have a customer that's like Tarzan, I'm just like, So into what you're doing, I've been following you for years and I found you on a Facebook ad.

I'm like, really, like, I know what happens, cuz we have those people, but more commonly like pre pandemic. I used to speak on stages. I spoke at, you know, for email marketing software, like convert kid and Infusionsoft. And that, that too was like such a great that's really niche. That's like maybe 300 people in a room.

And so, you know, And you talk to 300 people and I don't know, 10%, it'd be amazing if 10% of them join your email list. However, those are people that have like really like connected to your message. They've been in the room with you. They really wanna learn from you. So I J I guess what I'm saying is like, don't underestimate the value of growing your list slowly.

Bryan McAnulty: Yeah. I like that. We like to also suggest to new Creator's, especially that. Jumping into ads is not the first thing you should do. And even though the organic process, it is slower it's, it's more consistent and it's something that will give you value over time where the ads the point you made about the leads like and you were surprised by that one lead.

The way I look at it is like Facebook ads, Google ads, especially something like Facebook ads. They're optimizing it in the only ways that they know how, which if you say I wanna get leads or I wanna get conversions, if you say I wanna get leads and you start getting leads. Facebook is optimizing it for the kind of person that clicks on every ad and will fill in their email.

But that's not necessarily like the kind of person that is your customer. And so it's common to, to get all these leads and then you're wondering, oh, are my emails bad? No, one's no. One's really engaging with me. Who are these people? but your organic leads, they're really learning from you. They're engaging from you they're and in the case of, yeah, a talk like this at a, on a podcast giving a speech, they really get to know you over a pretty short period and they can kind of become fans right from there.

Mm-hmm whereas the, the ad lead that you got on Facebook or somewhere else, Hopefully you can eventually convert them into a fan from your nurturing, your welcome sequence, whatever, but that's actually a lot harder to do even after you've acquired them.

Tarzan Kay: Mm-hmm agreed. Yeah. That is a really great point.

Bryan McAnulty: Yeah. So I, I think that's a, a great approach that you have of the way to do it for organic. One of the things we'd like to do on this show is to have every guest ask a question to our audience. So, if you could ask anything to our audience, what would that be?

Tarzan Kay: Okay. Well, I, so a bit of backstory here, like I'm a writer. And I've, I have a business that is, allows me to be a writer. However, like I don't just wanna write about email marketing. Like there's actually a whole, I'm a whole person and I wanna do writing that is different. It's not about business. So I'm really interested in Creator's in knowing from your Creator's, like how they are finding time.

To how, like allow their creative projects to breathe while also building their businesses and putting their creativity there. Like how do you stretch your creativity? Between two places. And if anyone wants to answer that question for me, you can find me on Instagram. I'm in my DMS almost every day. I'm also on TikTok.

Although I don't make videos, I just lurk so better to message me DM me on Instagram. If you have an answer, I'd love to know.

Bryan McAnulty: Yeah. That's a really great question. I actually kind of wanna share my thoughts about that. Because I think not enough people even talk about that, but it's really important, please.

For me, I think that like, mm-hmm, the creative process and like being able to enjoy these other things you do as a creator. It's actually like, everybody likes to think of work as like this linear thing that you work and you just work on whatever it is. And that's always how it is. But I really think there's more of like this ebb and flow of like dips, where it's okay to like you finish the big launch.

And then now you kind of step back from all that, do something else, creative. That's not even related to your business, but it's something that's kind of uncommon and hard to. I guess hard to build up the, the habit of the way to do it because we're so used to, okay, well, I'm not gonna work at a normal job.

I'm gonna be entrepreneur, but I'm still supposed to work every day. Right. So that's kind of the way I look at it. I think, I think to myself that it's okay to kind of step back once in a while, do something else creative, and then come back to the business and kind of focus on different things at different times.


Tarzan Kay: Yeah. Yeah. I think for me too, having having a time, like figuring out some parameters for like when, because scheduling two hours on a Wednesday, like before five o'clock like that, I know that doesn't work. In the past, like I, when I have felt stronger, I have been a 5:00 AM. And I used to do writing.

Like I got a lot of writing done between five and 7:00 AM and that was just my creative time. That was just for me, it wasn't for business. It's also like the juiciest brain, you know, like I'm giving my personal project my morning brain, which is the strongest and that worked for me. But it, it wasn't sustainable.

I know that's not sustainable in the long term. Like I can do that in spurts.

Bryan McAnulty: Got it. Yeah, for, for myself, I think it's more of like, not even day to day, but more like of periods of like a month or few weeks, whatever really strong focus on the business. And then for maybe a a week or so. Focusing away from the business.

If possible, it's been a little bit hard for me to do that recently, but but then kind of giving yourself a break for other creative things. Cuz then it can connect back to your business and, and help your thinking help with some ideas for your business anyway, even if it's not related. Yeah. So that's all the questions I had for you.

Tarzan Kay: I, I really, I. Yeah, I was just gonna say, sorry, I do love the idea of like, actually, like, let's say I'm working on my business all the time and I'm taking like a week, every quarter or like a, like, to be fully in a different project. Like that sounds so luscious.

Bryan McAnulty: I love that idea. Yeah. Yeah. Something like that.

That's what I'm talking about. I like that. So, yeah, that was all the questions I had. But you mentioned your, I. Can you share the Instagram handle with everybody and then where else can people find you online? Mm-hmm .

Tarzan Kay: So you can find me on Instagram. I'm Tarzan under K. I don't do a lot of Instagramming myself, but I am on there and I do read my DMS.

But really the best place to talk to me is through email. Like I devote a lot of time talking to my subscribers, writing. You can join my email list at tar zk.com/join. And, you know, there are like freebies and things on our website, but I would say like, actually come for the emails. Like they're really, if you're wondering, like, what does it look like to do email marketing in an authentic way, in a way that's like, could possibly also be joyful and fun.

Come hang out with me. I tell lots of stories. I'm sometimes funny and ridiculous all the time. And so that's really the best way is like join my email list, hit reply on any email and you'll, we will talk to each other.

Bryan McAnulty: Awesome. All right. Well, thank you so much for coming on the show. Tarson.

Tarzan Kay: Thanks Bryan.

Bryan McAnulty: If you enjoyed this interview and want the chance to ask questions to our guests live tune in on Tuesdays when new episodes premier on the Heights Platform, Facebook page, to learn more about the show and get notified when new episodes release, check out the Creator's Adventure dot com until then keep learning and I'll see you in the next episode.

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About the Host

Bryan McAnulty is the founder of Heights Platform: all-in-one online course creation software that allows creators to monetize their knowledge.

His entrepreneurial journey began in 2009, when he founded Velora, a digital product design studio, developing products and websites used by millions worldwide. Stemming from an early obsession with Legos and graphic design programs, Bryan is a designer, developer, musician, and truly a creator at heart. With a passion for discovery, Bryan has traveled to more than 30 countries and 100+ cities meeting creators along the way.

As the founder of Heights Platform, Bryan is in constant contact with creators from all over the world and has learned to recognize their unique needs and goals.

Creating a business from scratch as a solopreneur is not an easy task, and it can feel quite lonely without appropriate support and mentorship.

The show The Creator’s Adventure was born to address this need: to build an online community of creative minds and assist new entrepreneurs with strategies to create a successful online business from their passions.

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