#57: Meet the man who coached Tony Robbins & Angelina Jolie: Arthur Joseph

Imagine what you could learn from the guy who coached celebrities, including Academy Award winners like Sean Connery and Angelina Jolie, to Hollywood stars including Sylvester Stallone, Pierce Brosnan, and Arnold Schwarzenegger, to internet sensations such as Tony Robbins!

Today's guest actually did it, and he coached some of the most influential and looked-up personalities today. Meet Arthur Samuel Joseph!

Welcome to The Creator's Adventure, where we interview creators from around the world, hearing their stories about growing a business.

Founder and chairman of the Vocal Awareness Institute, Arthur Samuel Joseph, is widely recognized as one of the world’s foremost communication strategists and authorities on the human voice.

A renowned teacher/mentor, Mr. Joseph’s mission is to Change the World through Voice. Learn more about Arthur: https://vocalawareness.com/


Bryan McAnulty: Welcome to The Creator's Adventure, where we interview creators from around the world, hearing their stories about growing a business. Have you ever wondered who's coached? People like Tony Robbins, Arnold Schwarzenegger, Angelina Jolie, Sean Connery, Sylvester Stallone, and more? Well, today's guest is the answer.

It's Arthur Samuel Joseph. I'm excited to talk with Arthur today to share his wisdom with you, as well as learn how I can become a better communicator myself. Hey everyone. I'm Bryan McAnulty, the founder of Heights Platform. Let's get into it.

Hey everyone. We're here today with Arthur Samuel Joseph. He is the founder and chairman of the Vocal Awareness Institute, Arthur Samuel Joseph is widely recognized as one of the world's foremost communication strategists and authorities on the human voice. Throughout the course of his career as a communication coach, his students have ranged from Academy Award winners such as Sean Connery.

Angelina Jolie, two Hollywood stars including Sylvester Stallone Pierce Bron and Arnold Schwartzenegger. Arthur, welcome to the show.

Arthur Samuel Joseph: Thank you. It's, it's sweet to hear those names recast. How are you, Brian? I'm doing great. How are you? I'm wonderful.

Bryan McAnulty: It, it looks beautiful where you're where you're sitting

Arthur Samuel Joseph: outside my backyard.

Yes. Yeah.

Bryan McAnulty: That's awesome. I like to spend time outside on, on calls and things as well here in Austin. But our, our winter was pretty, pretty rough this year, the past couple years actually, that it's gotten a lot colder than it it could have been.

Arthur Samuel Joseph: It's been pouring cats and dogs here, as you know, but not today.

Bryan McAnulty: That's good. It's nice today. So my first question for you is, what would you say is the biggest thing that either you did or you are doing that's helped you to achieve the freedom to do what you enjoy?

Arthur Samuel Joseph: Be a profound listener, trust and take action.

Bryan McAnulty: Awesome. Very, very clear and succinct.

Arthur Samuel Joseph: I like that. And I can amplify and do, as I said before we got on, this is your sandbox and I didn't know the questions and so I'm a storyteller and I teach communication, so however you want it to be conveyed, you just let me know, Bryan.

Bryan McAnulty: Sure. No, no, I like that. So, Can you tell me a little bit of the background, how you developed your vocal awareness program? What, what inspired you to create that? And also if you can share more of your journey of how you became really the world's foremost communication strategist and that's really interesting.

Arthur Samuel Joseph: That's a thoughtful question. Thank you. I turned 77 in January of this year, and it began my 59th year of teaching. And my journey began before that when I was four and my mother dragged me into an accordion studio and I was metamorph and fortunately not into a cockroach like Greg Orama in Kafka's Metamorphosis, but into music, and I'm sure I've dramatized it over the years, but I was morphed and I knew it for that.

Music was my life. In the sixth grade, I auditioned for choir. I couldn't sing America the beautiful and pitch, and it wouldn't let me in the choir. Junior high in the seventh grade, I auditioned for choir and Mrs. Grill let me in her high tones, and I knew at 12 that music was my life. That singing was the direction music was going to take me.

At 15, I met my first voice teacher, Mrs. Julia Kinsel. Mrs. Kinsel was about my age, maybe a few years later, younger, early seventies, and I'm 15. In the middle of my lessons, Brian, I'm not exaggerating this. I would actually behave like this. I would say, stop. No, I don't wanna do it like that. I hear it this way.

Manically clamping my hands to my ears like that. And she allowed this bizarre behavior from some snotty 15 year old kid cuz she knew something about me. I didn't yet know that I hear vocal sound unlike any other human being I've ever met on the planet. When I hear a voice, I hear you. It's a perfect imprint, and as voice teachers, we're all dogmatic.

We teach this mystical art form. I see your ax behind you sitting in the back corner, and I can see you put your hand on the B play. Be flat, but how do you find be flat here? And so we're, we're imbued with this mystical, magical ability. So as teachers, we're con communi, we communicate as though we're omniscient and we don't get questioned because we're teaching magic.

And, but her lack of dogma allowed me to create new form and vocal awareness. It's an overused phrase, but it is actually a paradigm shift in, in voice, not just communication. Speech is habit. You, did you ever take singing lessons or did you sing with your music, Brian?

Bryan McAnulty: A little bit. I don't enjoy it as much as guitar, but yeah.

Arthur Samuel Joseph: But you know, when you, I was in the choir in high school and things like that, and you would do scales like you're doing 10 such jumping jacks y and stuff like that. Mm-hmm. But in our work, it's ballet. It's bar work. Yeah. Yeah. There's line, there's pressure flow, there's symmetry, there's beauty. It's very different.

It's not just jumping jacks. We apply the same principles to everything I say about singing. The act of singing is natural. The art of singing is skill. I've literally taught deaf people to sing so we can all sing. There's no such thing as tone deaf. But to get back to the other, I began teaching at 18 and my work vocal awareness was full, fully canonized by my early twenties, and God knew I could not take this journey alone to be frank.

I was, hadn't earned my after in equity cards when I was 17 or 18 doing summer stock and tv, and, but I didn't have the courage to really go out and teach vocal awareness full-time and finally be by time I was 25. I've been performing and teaching part-time, et cetera, but, and I had a regular job that I got fired from.

So God was saying to me, well, if you don't have enough courage to do this, Arthur, I'm gonna get you. Gonna get you fired and make you have to do it. So in our first home decades ago, we had one child at the time, and we have more now and I'm sitting in the living room and my bride is sitting in the back, in the back with our toddler.

And I'm sitting by the fireplace and I'm saying that my bride is only emotionally supportive, excuse me, intellectually supportive of me doing vocal awareness full-time. That was a lie. I knew I was lying as I said it. I was scapegoating her. She was there for me a thousand percent, but I wasn't there for myself.

And so that was an epiphany moment. And I came to, the next day, I put an ad in the Cal State Northridge newspaper, the Matador, because it was free. Offering one free introductory lesson. And I got a student became like family to she said with me for a long time, all that kind of stuff. And I said at the outset, I listen deeply.

I trust and I take action. This was that moment.

My responsibility is not to you, the client or you The student as to as I see it, God and the work, the capital W work, the big work. I learned that that day. My re I don't allow my clients myself to be the corks on their own bottle. Mm-hmm. There's, in one of my books, I've written five books and there's a wonderful quote from the.

One profound choreographer to the other from the 20th century, Martha Graham to Agnes toil. Martha Graham created modern dance and she said to Agnes Mill in the letter, there's only one of you in all time and if you block it, the world will not have it. So I teach people empowerment through voice. I taught Tony Robbins many years ago and I still, last couple of years, have taught as trainers and taught at his, had like 1600 people over the last couple of years and virtual in his leadership academy.

And I would say what I said to Tony in the first meeting, I would say, Tony, you cannot empower people. That's arrogant, but you can help them empower themselves. Mm-hmm. That's this work. Empowerment through voice. And you mentioned some high profile Hollywood stars, but this year, my 29th students going to be inducted in the Pro Football Hall of Fame.

My fourth or fifth NBA stars gonna be inter inducted in the Pro Basketball Hall of Fame and others. But I've taught Holocaust survivors. I've taught deaf people to sing. I. I've taught children as young as nine months and people as into their nineties.

I teach the art of surrender. That's in a really important word, surrender, serve, and soar. We all have our dreams. We all even taught a woman years ago. For many years, she used to identify herself as America's dream coach, and I did a seminar for her many years ago in San Francisco, and I began the seminar by telling a hundred or so people in the audience.

I don't believe in dreams. I don't believe in dreaming. We all dream, but I created a character in my first book many years ago, the Sound of the Soul that I call the pragmatic visionary. Because all the dreamer does is dreams, but the pragmatic visionary works to make the dream a reality. That's this work.

So sociologists, as you may know, Brian, tell us what the greatest, what the greatest fear of society is. Public speaking. You've that I'm sure. That's bogus, but that's what we're told. The greatest fear, actually two fears, fear of abandonment and ownership of my power. How often is it terrifying to claim who I am and not worry about what you being?

So when I surrender, which means to, to give back, I serve. My vision for my life I serve. We create in vocal awareness of persona statement, my brand, what is my identity? I look at the Heights website and I look at your font and your color palette and all of those things. You chose all of that, and you spend a lot of money on developing that.

We all do. But then we get in front of the camera again on the microphone. We talk like this. We don't represent what all that says. Oh, you know, And so all of a sudden, all of that is dissipated. So how do we embody our brand? If I say to you, I'm very, I'm very grateful, Brian, that you haven't you. I haven't come up for air yet, and I'm so glad that you gave me the sandbox to play and thank you so much.

Now that's bogus, but you don't know why that feels disingenuous until I say I'm really grateful for the time you're giving me today. Thank you for letting me share with you. Now, the words may have changed, but fundamentally you didn't realize the first time my pitch was too high. I spoke too fast and my eyes were disengaged.

Untrustworthy didn't my lower. I slowed my eyes to communicate. All you got is I trust that man. Wow. Yeah. So interesting. And so I teach all these fundamentals. I ta say to an athlete in the first lesson, somebody literally taught you every single thing you do. But think about it, Brian, who teaches us to be ourselves while others.

Bryan McAnulty: Yeah, exactly. Yeah. So I, I wanna, no, I wanna, exactly. So I wanna interject here and mention that

Arthur Samuel Joseph: interject away because I'm sorry for going on so long.

Bryan McAnulty: No, it's in me. It was perfect. Yeah. It was very enjoyable to listen to. So in our, our interview intake form what you wrote was and Capital letters embody who you truly are.

Never presenting yourself. Rather learning how to be yourself in full conscious awareness. And I think that there's a lot of people listening to this or watching this that would agree with the idea of just being yourself, not not trying to be anybody else or, or please, please anyone specific. And just really being truly yourself.

And I agree with that too. I think that the, this is the way to be, right.

Arthur Samuel Joseph: Okay. Say, say being truly yourself again, but this time see your and self as two separate words and see the second, and see self or the capital. S being truly yourself. You were saying yourself as one word. Say it as two words, and the second word begins with the capital S, about being your,

Bryan McAnulty: Truly, truly yourself.

Arthur Samuel Joseph: Hear the difference. Yeah. Yeah. Because that's the seventh ritual of vocal awareness is to be my-self. Mm-hmm. Three words, not two. And it doesn't say present for whose approval. Mm-hmm. But please go on. I didn't mean to interrupt.

Bryan McAnulty: Yeah. So, no, that was great. Yeah, I'm, I'm excited to learn from you here because

Arthur Samuel Joseph: tell me that was great again and underline the word great.

And see a period at the end of the sentence.

Bryan McAnulty: That was great.

Arthur Samuel Joseph: No, you didn't underline the word and you didn't see a period.

Bryan McAnulty: How do I see the period? What do you, what do you mean? More? More conscious? Stop.

Arthur Samuel Joseph: Yes. Just see a dot.

Bryan McAnulty: That was great.

Arthur Samuel Joseph: Now you're still questioning cuz you're trying to figure out what this crazy old person is saying here.

And just say those three words definitively and end the story.

Bryan McAnulty: That was great.

Arthur Samuel Joseph: Hear the difference. Yeah. The inflection went down to the end. Yep. More authoritative. And the word sounds like it really means something. Yeah. Yeah. Just by seeing punctuation. That's really interesting.

Bryan McAnulty: I, I, I've never thought of it that way.

I know. I, I think, you know. Yeah. Definitely, I, I think this will help me as a, as a host because podcasting interviewing, that's not, that's not the main thing that I do. And I realize there's a lot of ways I could get better at it. So what, what better person to be speaking with right now? So what I'm getting at is the idea that so many would agree with, okay, I, I want to be myself, right?

And. There, there's difficulty in that. So I agree with that too. I, I wanna be myself. I feel like I, I even would go as far as to preach it to others in some way, but I think it's something that so many people struggle with, even if they think or agree with the concept itself how they can feel comfortable or confident in doing that.

So what advice would you have for, for me or for anyone who feels that way?

Arthur Samuel Joseph: Wonderful question. Brilliant. Thank you.

I'm very good with language, but I don't want people to be seduced by my words. I love people too, if they're interested. Go to my website and look at my TEDx Talk. Go to my website and there's one of my students who's gonna be inducted on the Pro Pro Basketball Hall of Fame this year is a great player by the name of Dwayne Wade.

And. Take a look at his retirement speech from 2020. We've been together four months at that time, and take a look at Dwayne Wade a year earlier. It's a fundamentally different human being and the goal is never to make you into someone you're not, but to help bring out what's possible. If anybody watches this, if you watch this, it's the first time Duane ever read prepared remarks.

First time you ever read Teleprompt, first time you ever, and we didn't even get a dress rehearsal on the prompter when he walks out on the court that night in front of 18,000 people. There was no rehearsal, but we'd been prepping it, and I write all my speeches with my team, and then they're all annotated in a trademarked piece of this work called Visceral Language, conveying the emotion of words.

I'm a singer, I look at music and it tells me everything to do. Mm-hmm. You look at words, they're just words. They don't tell us diddly. And so I bring these words alive. For example, when you said, great, and I had you underline it and saw a period, it actually meant something. If I say you're, I'm gonna say this twice.

You're a really lovely man, Bryan, thank you. Versus you're a really lovely man, Bryan. Thank you. First one, my eyes were dead. Second time, all I did was open my eyes, but it felt more genuine. Yeah. And right now, if I say, this is my life's work, and thank you for allowing me to share it, let me do that differently.

This is my life's work. Thank you for allowing me to share it, versus this is my life's work. Thank you for allowing me to shave. First time I didn't breathe. Second time all I did was inhale.

Bryan McAnulty: Mm-hmm.

Arthur Samuel Joseph: So going back to the example of the athlete who's been taught every single thing, nobody teaches us any of the things I just shared with you, for example.

And how many life coaches have I taught who have trouble coaching their own lives because of these fundamental issues that we haven't dealt with? So in vocal awareness, we have seven rituals. Watch what your body does, and you gave me permission to play with you a little bit. Sit up straight, sit at attention, please, Bryan, and notice how you hold your breath.

Bryan McAnulty: Mm, yeah, I did.

Arthur Samuel Joseph: That's what happens when we present ourselves. What are you thinking of me? How am I doing now in this time? I don't want you doing that ever again. Instead, I'm gonna guide it so you don't have to do it. But with me, we're gonna pull this golden thread, helping you embody a magnificent man of stature, feeling extraordinary about who you are.

Brian, you ready?

Bryan McAnulty: Mm-hmm.

Arthur Samuel Joseph: And please everybody join us. Embody a man of stature, a woman of stature, a personal stature, feeling extraordinary, taller, and taller, and taller. Do you notice you've already inhaled Bryan?

Bryan McAnulty: Mm-hmm.

Arthur Samuel Joseph: And now within yourself, not allowed. Take in the thought. It's the first of our seven rituals of saying thank you to God. Thank you. The source to the goddess. Thank you. Just whatever you want to embody that truth for yourself. Just really embrace it for just a moment, please.

Did you inhale?

Bryan McAnulty: Mm-hmm.

Arthur Samuel Joseph: Is your space quieter?

Bryan McAnulty: Yep. Feels like it.

Arthur Samuel Joseph: No. Take a nice deep top of the morning breath. Bryan. It's great to be alive and exhale. Now this time, and this will be the last thing I'll make you do, allow, don't take, allow a slow, silent, loving breath. It'll take five to seven seconds and I'll guide you.

Tell me when you're ready.

Bryan McAnulty: Okay.

Arthur Samuel Joseph: Slowly and deeper, deeper, deeper.

You see that breath is fundamentally different. Mm-hmm. And it introduces the truth. Outta breath is only physical, but it's also spiritual and emotional. The root of the word spirit means to breathe. The Hebrew word means both soul and breath. I teach communication, master and mastering any discipline is only achieved when we integrate mind, body, spirit.

That athlete in whatever sport before they compete, has rituals and they all have a spiritual component. That performer offstage waiting to come out as a, just chatting with the stage manager or their agent. They're focused, they're in prayer, they're preparing to walk out. Do we apply that in life before that zoom meeting or before we go on a date and wanna have a great time being ourselves?

Of course we don't. So I teach these seven rituals and we embed them in everything we do. Our breath isn't just a breath, it's physical, emotional, spiritual.

Bryan McAnulty: Yeah. You know, that's so interesting because. I'm thinking back to some experiences I've had and going back

Arthur Samuel Joseph: to, can I stay with you again? Sure, sure. Keep your eyes on me while you say this and No say, and don't say ums anymore. Ok. And just keep your eyes on me, please.

Bryan McAnulty: So I'm thinking back to these experiences that I had when I was a musician in high school.

I was in a band and I had no trouble at all to perform in front of a live audience. It, it felt natural to me. It felt like something I wanted to do. I didn't feel nervous, embarrassed, anything like that. But the idea of singing in front of my choir teacher was completely different. And I felt completely nervous judged, concerned, and I wasn't able to perform in the same way.

And I think that in a way it's similar to what you're describing that. When I'm performing in front of the stage doing the music, it's something that I can just go feel natural. I have these rituals, as you're saying, but performing in front of the, the choir teacher or, or like all these other things you say, getting on a zoom meeting or whatever.

There is no ritual for it. Just like the basketball player. The football player has the ritual for their sport that they're, they're dedicated at. They don't have that for communication.

Arthur Samuel Joseph: And did you notice why you stayed with me? That the resonance and pitch of your voice changed? Mm-hmm. Your pace changed and you started listening very subtly to yourself a little bit, correct.

You were hearing, you weren't editing, you were monitoring. That's the beginnings of what I call conscious awareness and in the beginnings of no longer feeling self-conscious as you did in front of your choir teacher, but becoming conscious of self with a capital s claiming. And so we look up the word hubris and we know it means extreme arrogance, blaspheming the gods.

That great artist on stage is totally hubristic. That great athlete in competition is completely hubristic. They don't hope their teammates or their coach approves they're in their skillset. The moment that artist leaves stage, the athlete leaves the field court. They're just normal again, but in vocal awareness, there is no office switch.

And for me, hubris as it is for that artist or that athlete is positive. It is not arrogant. As infants, as toddlers, we're totally hubristic. Our parents are only in our lives to serve our, their serve, our needs. It the world. According to us, everything revolves around us. That's called egoism, not egotism.

Where I am the center of my universe out here, we get all these mixed messages. Oh, don't act like that. Well, what people think, Brian? Oh, you shouldn't say that. Like my teacher said, I couldn't be in the choir in the sixth grade cuz I couldn't sing in tune, just mouth the words. So if what people think, you sound arrogant, whatever.

So if I say to you, Bryan vocal awareness is extraordinary. Where can you help you change your life in moments? Now that's stupid and arrogant. But if I say, Brian, vocal awareness is extraordinary work. It can help you change your life in moments that's not arrogant. That's my truth. So we learned to embody not just the message, but the messenger, the root of that word persona that I mentioned.

The persona statement literally means through the sound. And I didn't

Bryan McAnulty: when you said that I could feel the sincerity in your voice compared to the first time where you're just telling something.

Arthur Samuel Joseph: Oh, thank you. Yes, yes. Thank you. So am I making pragmatic sense, not just intellectual sense as I PR on here?

Am I being helpful?

Bryan McAnulty: Yes, definitely. I've got, I've got two questions I want to get to. I wanna make sure I cover. One is a selfish one that I, I've just thought of that I'm curious for myself. And another is one that I think will be very useful to our audience, but I hope this first one will be useful as well.

So the first question is that I'm not sure if this is an excuse that I'm, I'm making of something I believe in or not, or if it's really something that's that's true and something that can. Can be affected by the way that, that I act or communicate. But I tend to feel that with, with talking online to people and as a musician, I'm sure you understand not only as a, a vocal coach, but there is the, the, the delay that we have to deal with talking with people around the world and the latency over the internet.

And I feel that there's times when I'm communicating with people that I have to. I know I can definitely get better at removing ums and, and, and buts or things like that, but I, I feel that there's a moment that I have to continue talking and rather than adding silence because of that delay, if I, if I add some kind of silence or, or am more careful in the way I'm communicating, that the person talking with may, may not think that I'm done, they may start talking over me.

I is there. What, what advice do you have for me regarding that, I guess?

Arthur Samuel Joseph: One, I don't know that I agree. But you have more experience in that realm than I do.

You speak for me a tad quickly. Mm-hmm. Which then eliminates space. A song without a rest is not the same piece of music. Space has value in in communication. It creates thinking time. It creates listening time, it creates connectivity. In my conversations as a teacher and you as a host, you can, am I ma? Do you understand?

Yeah. How does that feel? I'm always engaging to make sure that you're still awake over there and I'm not just speaking to your intellect, but you really understand.

That space I intentionally created right there. Did you wonder, why did that man take so long? Did he go for a ham and cheese? Where'd he go, man? No. You accept it as my communications

Bryan McAnulty: style. So you think that if, if I just start to adopt this slower, more intentional style, it's

Arthur Samuel Joseph: not, I don't think I know that I, I know that it would be because it's also claiming you're sovereign.

Mm-hmm. And this is whose name's on the door. You created this company, this is your show, dot, dot, dot. And because you're such a gracious man and you create this platform for us, you're in here to serve everybody. And the more empowered you feel, the more we all gain. Mm-hmm. Does that make any sense? Yeah, definitely.

I have a wonderful exercise where I have somebody time and read. I read the same thing four times. First time look at these blood like this, talking like this, another time talking like this and no, so, and then another time sort of okay, but a little too fast. Then the last time speaking more the way it should be delivered like that.

Mm-hmm. And the last three are invariably all the same time. And it introduces the understanding that speed is only speed in communication. It is never how fast, only how effective, and that we also have a finite amount of time and space in that 20 seconds or two minutes. It's how I use the energy in that time and space.

I can talk to you like this until the cows come home and you would've hung up on me and our, or I can speak with you more dynamically. And have that giant chasm of a space in the middle of that without you questioning, why is that space so big? Because you're trusting me. I'm engaging you, and the eye contact is a huge piece.

So I, I know we have our questions here and, but the relationship is here and all of that. Was that helpful at all? Definitely. Definitely.

Bryan McAnulty: And if, if not, Even just to, to hear the idea and to know that, to, to hear this from you alone is, is a helpful thing rather than to, to just read it somewhere or, or have it

Arthur Samuel Joseph: No, I got it.

Yes. Yeah. And I teach, you know, in this regard. I know you have another question. My work is all metaphor. Yes. It's impeccable technique, impeccable technique.

But the metaphor is that every single thing in life, Brian revolves around only two things. To choose to do something or choose not to, doesn't matter how scary, how difficult all that matters is. How badly when you were learning to play that acts behind you. If you didn't like the the pain in your fingertips, then you're not gonna be able to play until you get those calluses.

And so you had to withstand that because you wanted to play that thing and the hours and hours and hours of practice until you were good enough to get in front of. That was discipline. That was the choice. But these more personal choices we all make every day are far more daunting cuz we're just human beings.

Speeches, habit, nobody. Nobody thinks about these things that I think about all the time. We just babble. But I'm teaching mastery, so I want us to make the choice to shift the switch, claim our sovereignty, claim our ability to feel empowered, not present, but be, and listen, you asked me, and it's for the sixth.

Ritual is deeper listening, staying attuned. When you were speaking and you started to monitor, that's the beginnings of not just consciousness or awareness, but in vocal awareness, what's called conscious awareness. Really tuning in intra interpersonally. When you're playing that and there's a crowd, you may be in the fourth measure, but you're anticipating the seventh or eighth if it's a difficult measure at the same time.

Cause you're all in technique and you've been trained, you trained yourself to do that. If your right shoulder's getting a little tight, You know, to loosen it. But we don't know this stuff out here. We can sit around like that and we don't know, oh, you need to sit differently. I didn't even think about that.

So do you see how similar it all is? Yeah, definitely. You had another question.

Bryan McAnulty: Yeah. So I think that Creator's nowadays, everybody has to, in some way get the attention of their audience, right? So I want to hear your thoughts on what story storytelling skills play in communication mastery, and what do you do to go about teaching those skills to your clients?

Arthur Samuel Joseph: Storytelling skills. Storytelling skills are incredibly important, and I embed pictures if I say to you. On my website, there's a sweet story, a parable I created years ago called Voice of the Monkey Boy, and a talk about mat wanting to climb the tall one in his village and talk about how intimidating it was.

And for years, all it did was intimidating until one day he decided, this is the day I'm gonna climb the tall room. And he touches the bark of the tree and how rough it's, and how he is a little scared. But now as he puts his hand on that branch and feels the energy well within him, as he pulls himself up, now he's gaining greater confidence.

And on and on. My point is I'm giving you pictures, so I see these images in my mind's eye and you see them in yours consequently. So storytelling has to have a map. It has to have pictures. Can't just say, I went to the grocery store. How did you get to the grocery store? Well, I got in the car and blah, blah, blah.

So we create pictures. We practice, practice, practice, practice. If anybody watches my TEDx talk, I've probably only written out two or three talks in my entire, almost 60 years of teaching. That was one of them. Cause I like to call myself the winter maral of communication. I like to riff because I have the technique and my challenge myself to be in the work and winter.

My, for those who don't know, is a great jazz trumpeter in great classical, great tunnel. Best in the world, likely. Anyway, so that talk I wrote out even the day of the talk, I was practicing it 25 to 30 times. Wow. Got to the venue with my bride, two and a half hours ahead of everyone. Went off in an empty room with my recorder and went all over it again, studying my game, film, listening.

But when I walk out, all you see is Arthur. Being Arthur, not knowing how much work it took for me just to be Arthur, so we don't realize how much work it takes to be ourselves. That's where I began while others watch. So we can, we write out our story, we write out our power PowerPoint slides. We practice them and practice them on the mirror, on video, on audio before you walk out in front of people to play when Sunny gets blue.

You know, that thing inside and out and the way you played out on Tuesday is seven. When it sounds on Wednesday, every day it's different, but you've mastered the piece. But we don't think about that when it comes to speaking, telling our story.

Bryan McAnulty: I, I can tell you that I truly didn't, even as a musician myself, I'm, I'm now inspired not only to be better at this because I, I want to be better for my own business and everything, but just.

I'm feel like I'm gaining interest in the skill of, of doing it, just from hearing you talk about it. Oh, that's great. Yeah, definitely. All right, so that, that's awesome. I've got one more question before we get going and on the show, we'd like to have each of our guests ask a question to the audience. So if you can think of anything that you'd want to ask the audience, it could be something that you're curious about.

It could be something, it's more of an introspective question you wanna get everybody thinking about. What would that be?

Arthur Samuel Joseph: What I'd like you to think about, what is your greatest desire? What is the vision that you have for yourself and what prevents you, if anything, from achieving it?

If there is something that prevents you from achieving it, do you want it badly enough? To achieve it. Regardless, every single thing in life costs something. Think about which price you wanna pay the one for achieving it or the one for giving up.

Bryan McAnulty: That's great. That's a really important question I think. I think that's something that entrepreneurs undoubtedly have to, to struggle with and realize if they wanna be able to move forward with their goal.

Arthur Samuel Joseph: I. Two years ago, one of my Hall NFL Hall of Fame inductees in this speech we wrote when he was 20 or 21, and he was drafted on the front of the notebook. He carried with him throughout each season 2021. He said, I want to be in the Hall of Fame. 25 years later, he was in the Hall of Fame, but he kept that alive Every year.

Emma Smith, the all-time leading Russian, the NFL in the Hall of Fame speech we wrote. He's 20 years old, he's going to bed one night. He has to run one down. And he wrote his, his first goal to become the all time leading Russian. He didn't say great running back. So when he identified that was his vision, then he had to create a plan.

The plan was health cuz he knew he would require longevity to achieve that. Him is six or eight games and 16 or 18 years of playing in the nfl. And so, We establish it, then we set the path for achieving it. Awesome.

Bryan McAnulty: All right, great. Well, thank you so much. Before we get going, where else can people find you online?

Arthur Samuel Joseph: My email, excuse my website is vocal awareness.com, and if everybody wants to write to me, they can write to [email protected]. And I'm beginning a new online series, May 2nd. For people from, they come in, got a client pseudonym, one from Australia, New Zealand, Ireland. They come from all over the world and no matter what the time zone, it's 9:00 AM here in LA and it was midnight in in Australia, and 6:00 AM in New Zealand.

So that's coming up. I'm gonna be doing a seminar in London, the end of May, and I'm just here to help make a difference and. I want to change the word two voice. That's my vision. So if anybody out there wants to help me do that, please join my human achievement movement and help me achieve that. Awesome.

Bryan McAnulty: Well, thank you so much for coming on the show, Arthur.

Arthur Samuel Joseph: Bryan, it's been such a pleasure. You're a gracious man. Thank you for today, please. Thank you.

Bryan McAnulty: Thank you again.

If you enjoyed this interview and want the chance to ask questions to our guests live, tune in on Tuesdays when new episodes premiere on the Heights Platform Facebook page. To learn more about the show and get notified when new episodes release, check out The Creator's Adventure dot com.

Until then, keep learning and I'll see you in the next episode.

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About the Host

Bryan McAnulty is the founder of Heights Platform: all-in-one online course creation software that allows creators to monetize their knowledge.

His entrepreneurial journey began in 2009, when he founded Velora, a digital product design studio, developing products and websites used by millions worldwide. Stemming from an early obsession with Legos and graphic design programs, Bryan is a designer, developer, musician, and truly a creator at heart. With a passion for discovery, Bryan has traveled to more than 30 countries and 100+ cities meeting creators along the way.

As the founder of Heights Platform, Bryan is in constant contact with creators from all over the world and has learned to recognize their unique needs and goals.

Creating a business from scratch as a solopreneur is not an easy task, and it can feel quite lonely without appropriate support and mentorship.

The show The Creator’s Adventure was born to address this need: to build an online community of creative minds and assist new entrepreneurs with strategies to create a successful online business from their passions.

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