How to Increase Brand Awareness [For Online Course Creators]9 minute read
Building and creating an online course is a significant achievement, but it's only the first step in growing a successful online business.
For your course to succeed, you need to promote your business, establish brand awareness and establish your reputation as a trustworthy expert in your niche.
Brand awareness helps people recognize and remember your brand, which is crucial in attracting new students and retaining existing ones. In today's article, we will explore why growing strong brand awareness is so crucial for online course creators and provide a step-by-step guide to increasing your brand awareness.
By the end of this post, you'll better understand how to create a strong brand identity by leveraging organic marketing, social media, partnerships, and other tools to attract new students and grow your business.
So, whether you're just starting out or looking to take your online course business to the next level, keep reading below to learn how to increase brand awareness and establish your reputation as a creator.
What is Brand Awareness?
Brand awareness refers to the extent to which your target audience and potential customers are familiar with (and recognize or remember) your brand. In other words, brand awareness measures the level of exposure and recognition that your brand has among potential customers.
Most businesses use brand awareness campaigns to spread the word about their services and attract more customers. Brand awareness is especially important with online businesses and online courses. There is high competition in the digital space, and online businesses cannot rely on a physical presence to raise awareness.
Without brand awareness, potential students may not be aware of your online courses, or they may not remember your brand when they are ready to enroll.
The more people are aware of your brand, the more likely they will trust you and choose you over your competitors.
Related article: How to Build A Personal Brand to Promote Your Online Course Business
Why Should You Run a Brand Awareness Campaign?
As we mentioned, brand awareness is critical for online course creators because it can significantly impact the success of your business.
When potential students are aware of your brand and recognize it, they are more likely to enroll in your courses. Here are some reasons why brand awareness is essential for online course creators and why you should consider running a brand awareness campaign:
When people recognize and remember your brand, it can increase your credibility as a creator and as an expert in your chosen course topic.
Credibility is essential in the online learning industry, where students want to know that they are investing their time and money in a reputable and trustworthy creator.
Brand awareness can help establish your reputation as an expert in your field and boost your credibility with potential students.
Related article: How to Position Yourself as an Expert to Sell Online Courses
Attracts More Students
When your brand is well-known, it can help attract more students to your online courses.
People are more likely to enroll in online courses offered by brands or people they know and trust.
Brand awareness can help you stand out in the crowded online learning space and increase your chances of attracting new students.
Sometimes simply reminding your audience that you exist and can solve a specific problem for them is enough to get them to make a purchase from you.
Helps with Marketing Efforts
Brand awareness is also a critical component of marketing. When people know your brand, promoting your online courses and reaching potential students can be easier.
Running a brand awareness campaign goes hand in hand with promoting your brand and marketing your services.
Your brand becomes more memorable and recognizable, making creating effective marketing campaigns and reaching your audience easier.
Related article: A Complete Guide on How to Promote Your Online Course and Boost Sales
How to Increase Brand Awareness for Online Course Creators
So far, we have learned that brand awareness is crucial for online course creators because it can help build credibility, attract more students, and assist with marketing efforts.
Now let's see the steps you can take to build brand awareness and establish yourself as a successful online course creator.
Understand Your Target Market and Their Needs
The first step before you can start to raise brand awareness as a creator is to define your audience and ideal student persona.
Understanding your audience and their needs are essential in creating a brand that resonates with them and attracts their attention.
To understand who your ideal customers are, consider the following factors:
- Demographics: Start by defining the age, gender, location, and other relevant demographic information about your audience. This information can help you tailor your brand messaging and create content that resonates with them.
- Interests: Consider the interests and hobbies of your target audience. What topics are they passionate about, and what types of content do they engage with online? This information can help you create content that speaks to their interests and captures their attention.
- Pain points: Identify the pain points of your audience. What challenges do they face, and how can your online course help solve their problems? Understanding their pain points can help you create content addressing their needs and position your online course as a valuable solution to their problems.
Related article: Why You Should Do Market Research Before Starting an Online Course Business + How to Do it
Create a Strong Brand Identity and Visual Style
Once you have identified your target market and understood the needs, wants and pain points of your potential customers, it's time to create a strong brand identity and visual style that speaks directly to those customers.
Your brand identity is a unique personality and values your brand represents, while your visual style encompasses the visual elements that represent your brand, such as your logo, color scheme, typography, and imagery.
To create a strong brand identity, start by defining your brand's mission, vision, values and brand voice.
What do you stand for, and what sets you apart from other brands and other online course creators? Use these elements to create a brand story and messaging that resonates with your audience.
Next, it's time to develop a visual style that aligns with your brand identity.
Choose a color scheme that reflects your brand personality and use typography that is easy to read and reflects your brand's tone. Create a logo that represents your brand and is memorable and recognizable.
Alternatively, if you don't consider yourself a design-savvy creator, you can delegate this to a professional graphic designer or brand strategist.
Consistency is crucial when it comes to your brand identity, visual style and brand voice. Ensure that your visual elements are consistent across all your marketing channels, including your website, sales page, social media profiles, and promotional materials.
Consistency helps to establish your brand's visual identity, making it easier for your audience to recognize and remember your brand whenever they see a new piece of content from you.
If you do this well enough, your brand identity and visual style can help you stand out and become memorable for your potential customers.
Create Organic Content
Another great way to raise brand awareness as an online course creator is to create valuable content that aligns with your brand and resonates with your audience.
Start by creating a content strategy and plan out which pieces of organic content you will create over time. Your content strategy should include the types of content you'll create, such as blog posts, videos, webinars, or podcasts, and the topics you'll cover.
By organic content, we mean pieces of content that are not part of a paid promotion or advertisment, so anything that organically helps you catch your audience's interest. Blog posts, YouTube videos, podcast episodes, social media posts and so on... are all examples of organic content pieces that (in the long run) can help you attract new customers and measure brand awareness.
When creating content, ensure it provides value to your audience and aligns with your brand's values and messaging. Consider using storytelling techniques to engage your audience and make your content more relatable and memorable.
Ensure that your content is shareable and easily accessible to your audience. Use social media platforms and email marketing to promote your content and attract more students to your courses.
Encourage your audience to share your content with their networks and engage with your brand on social media.
Developing valuable content that resonates with your audience can help establish your brand in your niche and increase brand awareness. It can also attract more students to your courses and create a community around your brand.
Use Paid Advertising
Another way to reach more people and increase brand awareness is through paid advertisements (ex: brand awareness ads).
Consider using paid advertising on social media to reach a wider audience and promote your online course. You can use targeted advertising to reach users who are most likely interested in your courses based on their demographics, interests, and behaviors.
It's essential to track and analyze your social media performance regularly. Use analytics tools to measure engagement and reach, and adjust your social media strategy accordingly.
Paid advertising is a good option for creators with large budgets and extensive knowledge about this type of paid marketing campaign. If you are not familiar with how Facebook ads or Google ads work, our advice is to hire a professional or simply focus on creating brand awareness through organic marketing only.
Related article: Get Your First $100k Without Paid Ads - How to Grow Your Online Course Business Organically
Try Influencer Marketing and Partnerships
Collaborating with others can help you reach a wider audience, build your brand credibility, and create valuable partnerships in your industry.
The two main ways to create a valuable partnership for online course creators and with an influencer marketing campaign or simply by partnering with another brand.
To identify potential collaborators, start by researching influencers or businesses in your industry that have a similar audience or complementary offerings.
Reach out to them and propose a collaboration that provides value to both parties and aligns with your brand messaging.
Collaboration can take many forms. If you are trying to partner with another business owner, you could suggest guest posting on each other's blogs, co-hosting webinars or podcasts, or promoting each other's content or courses.
In the case of influencer marketing, collaboration is more straightforward, and usually, you exchange money for public promotion of your brand to the influencer's network and followers.
Learn more: How to Use Influencer Marketing to Promote an Online Course
When collaborating, ensure that your messaging and style are consistent with your branding and align with your values and mission.
Collaborating with influencers or other businesses in your industry can help you tap into new audiences and establish your brand as a trusted authority in your field. By working together, you can create valuable partnerships that benefit both parties and help grow your brand's reach.
Keep Your Audience Engaged with Email Marketing
Email marketing is a powerful tool for building relationships with your audience, promoting your content and online course, and driving conversions.
Start by building an email list of subscribers who are interested in your online courses and brand. You can offer incentives such as free content or exclusive discounts to encourage sign-ups or offer a lead magnet (such as a free ebook or webinar) to attract subscribers.
Related article: Guide to Email Marketing to Promote and Sell an Online Course
To be consistent in your email marketing, it can help you to create a content calendar for your email campaigns and send regular newsletters or updates to your subscribers.
Consider using email automation to streamline your email marketing campaigns and deliver targeted messages to certain groups of people based on subscriber behavior, such as abandoned cart emails or course completion reminders.
By utilizing email effectively, you can build strong relationships with your audience, promote your online courses and brand, and drive conversions.
Measure Brand Awareness and Adjust Your Strategy
Last but not least, it is important to measure your campaign's success and adjust your strategy as needed.
Tracking your performance metrics is crucial to understanding what's working and what's not, so you can optimize your marketing efforts and improve your results.
At the start of your brand recognition campaign, you should set clear and measurable goals that you want to reach in a certain amount of time, such as increasing website traffic, social media engagement, or email sign-ups.
You can use analytics tools such as Google Analytics or social media insights to track your progress, analyze your metrics and identify which campaigns and tactics are most effective.
More experienced creators like to use A/B testing to experiment with different messaging, visuals, and calls to action to identify what resonates best with their audience.
Remember that raising brand awareness is an ongoing process; seeing results takes time and effort. Be patient, persistent, and willing to adjust your strategy to achieve your goals.
Raising brand awareness as an online course creator is essential to standing out in a crowded market and establishing yourself as a credible and trustworthy source of knowledge.
By following the tips outlined in this post, you can build brand awareness by creating a strong brand identity, developing valuable organic content, leveraging paid advertisement and social media platforms, collaborating with influencers, utilizing email promotions, and measuring your success to adjust your strategy as needed.
As we mentioned before, building brand awareness is an ongoing, long-term process, and you might not see immediate results!
Ultimately, the key to building brand awareness as an online course creator is to focus on providing value and building long-lasting relationships with your audience.
To do this, it helps to use an online course creation software that prioritizes the quality of your students' experience in your course. Heights Platform is the all-in-one online course creation software that focuses on creating an awesome learning environment with gamification and community tools to get your learners results.
Start selling online courses today with Heights Platform:Create Your Online Course Today