How to Sell Online Courses From Your Own Website4 minute read
Are you thinking of creating an online course but don't know which tools you need in order to make this idea a reality?
Or maybe you are already selling online courses through a marketplace but want to know how to maximize your revenue and be the owner of your content and audience?
In today's article, we will walk you through the benefits and process of selling online courses right from your own website, so keep reading below to learn all about it.
To create and sell an online course, you have four main options:
- Sell through a marketplace that takes the massive chunk of your revenue and owns your content and audience
- Learn the complicated process of uploading your course content on a website development platform such as WordPress while lacking all the tools you need to deliver engaging learning experiences for your students
- Spend thousands of dollars hiring an expensive developer to build a custom website or platform to sell your online courses
- Select an online course platform like Heights Platform that lets you easily sell online courses right on your website and access dedicated tools to help your students learn!
The last option is the easiest and most beneficial for both creators and their students, so let's see how you can actually do this.
Benefits of Selling Online Courses From Your Own Website
There are many reasons why creators prefer to sell online courses directly on their own website, without being at mercy of third-party marketplaces or hiring expensive developers to build a platform.
One of the biggest benefits of selling courses right on your website is the accessibility of your content: your website visitors and followers will notice your online courses right away and will be able to easily purchase access or browse through your product offerings.
Another important reason why you should consider selling online courses from your website is content ownership. When you sell courses through a marketplace or a third-party app, you are not the owner of your audience, even if you are actually the one who created the content to sell. These kinds of websites also decide the price of your courses for you and keep a significant percentage of your earnings.
Learn more about the pros and cons of selling courses through a marketplace versus using a dedicated platform: Online Course Software vs Marketplace - Which is Better for Your Business?
When you are the owner of your content, you are also in control of your audience and pricing. Selling online courses on your own website lets you choose the price you want for your products without worrying about sharing a chunk of your revenue with others.
You will also be able to access insights about your students, contact them directly and create a deeper relationship based on trust.
How to Sell Online Courses From Your Own Website
Now that you learned about all the benefits of selling online courses on your site and being in control of your content and revenue let's see how to practically do it in a few simple steps.
All you need at this point is an online course software, like Heights Platform, that lets you sell online courses and create web pages for your business.
Step #1: Set Up Your Heights Platform Account
The first step is the easiest, simply head over to this link and start creating your free Heights Platform account.
Enter a subdomain for your online course and your personal information - and that's it - you are in business!
Once you have created your account, you will be able to customize your program in the account settings and upload your logo, change the color scheme of your site and much more.
Step #2: Build Your Online Course
Now it's time to start building your online course on Heights Platform. You will be able to create a new product and choose between:
- Online course: a classic collection of modules and lessons that can be free or paid or turned into a membership site.
- Digital Product: digital downloads such as PDFs, eBooks, guides, templates or events, coaching sessions and more.
- Challenges: a time-sensitive online course that has a set calendar start and end date, and lessons are released on specific dates.
- Community Channel: a group in your online community where students can interact and connect.
- Bundle: a collection of all or some of the products listed above that can be sold for a one-time fee, installments or subscription plan, or offered for free.
- Project: a unique assignment for students to complete at the end of an online course where they get to showcase their work.
When you create a new online course, you will be redirected to a page where you can start creating lessons, uploading course content and organizing the structure of your program.
Creators using Heights love the Climb Outline, a feature that helps you visualize the structure of your course as you are building it: you can easily organize lessons and modules by dragging and dropping them in the right place and get a bird's-eye view of your program.
Step #3: Create Your Landing Page
The last step is to build your website and a landing page which to sell your courses from. If you already have a website, you can simply add a link to your Heights Platform's courses in it.
If you do not have a website or your wish to build a landing page dedicated to your online courses, you can do so right inside Heights!
With Heights, you can create a general landing page for your whole program, plus have multiple individual pages for each product you create on the platform. Building your landing page is easy: simply choose a background image or video, add a title and call to action and you have created the hero section of your web page!
You can also add a detailed description of your courses, insert a summary of the lessons included in the course, a creator profile and customers' reviews.
Heights Platform lets you build your website, landing pages, and even your blog with Heights Platform, to power your entire web presence.
Forget about dealing with separate web hosting and pieces of software. Heights Platform provides all the tools creators need to power their online knowledge businesses.
Step #4: Price and Start Selling Your Online Course!
Selling online courses from your own website using Heights Platform means you can set the price you want and keep 100% of the revenue you earn.
A lot of creators struggle with coming up with the ideal price for their programs, and there are a lot of things you should consider to make the right decision on how much to charge.
If you want to find the perfect price for your new online course, make sure to check out this article from our blog (we also created a calculator to help you understand your future revenue and costs): Ultimate Guide to Pricing Your Online Course (With Earnings Calculator)
Building the content for your online course, setting up a landing page and selling your program is easy with Heights Platform. Create your free account today and start selling online courses from your own website!Create Your Online Course Today