Heights Platform How to Teach Digital Marketing Online and Create a Successful Marketing Online Course

How to Teach Digital Marketing Online and Create a Successful Marketing Online Course

5 minute read

Digital marketing, SEO and online advertising skills are becoming increasingly popular during the past years.

As a result of the global Covid 19 pandemic, during 2020 alone Americans filed paperwork to start 4.3 million businesses, according to data from the Census Bureau.

This was a 24% increase from the year before and the highest number in the last decade and a half. The number of new entrepreneurs and small online businesses is growing even more and it will not stop in the following years.

If there is one thing that all of these new online entrepreneurs have in common is the need of promoting their business in an online environment. Unless they already have the skills to promote their business themselves, these entrepreneurs either have to pay an external marketing agency or learn these skills.

This is where you come in.

If you are knowledgeable about digital marketing & SEO, why not use your skills to help other entrepreneurs promote their business?

Creating an online course is a great way to monetize your knowledge, add an additional source of revenue and potentially generate leveraged income.

If you want to see a real-life example of a successful digital marketing online course, check out this case study: we recently interviewed Barb McGrath, she uses Heights Platform to create courses about online marketing and SEO, and she is extremely successful!

Read the creator story: Launch a 6-figure online course in one year - Learn how marketing queen Barb McGrath did it.

In today's article, you will learn how to create an online course teaching digital marketing and SEO, and our tips to do it the right way.

Our Tips for Creating a Successful Digital Marketing Online Course

Let's see what are our top suggestions to create a successful online course about digital marketing, SEO, entrepreneurship or online advertising.

#1: Identify Your Target Audience

Digital marketing is a very broad niche, so it is important that you figure out who is your ideal client. In other words, who is your online course for? What kind of people is it directed at?

Try to come up with a detailed description of your ideal customer persona. What do they do? What are their goals? What are their biggest pains?

Once you truly understand who your ideal client is and you identify your target audience, you can start creating an online course that is perfect for them and addresses their every need.

Simply knowing who your ideal customer is it's not enough to create a successful online course: it is important that you directly address your target audience in your marketing copy and shape your online course according to their unique needs.

For example, if you are creating a digital marketing course and want to target eCommerce owners selling beauty products and cosmetics, it is a good idea to address this type of customer in your online course title, description or marketing copy. As an example, your online course could be named "Learn Digital Marketing for Your Cosmetics eCommerce Store".

This way, your ideal customers will most likely choose your online course over another more general one, simply because you are directly addressing them.

#2: Keep It Updated

The world of online marketing is an everchanging one. New regulations and trends are coming up every day, so you need to keep your online course up to date.

This doesn't necessarily mean that you have to create a brand new online course every month, simply stay updated with the newest industry trends and revise your online course content as you go.

One of the greatest benefits of online courses is that you are not selling a fixed product: even once you've launched your online program you can always go back and tweak a few things. This is great especially when it comes to improving your course according to your students' feedback.

Make sure to specify the date or year when your course is released, so that students know that your content is valuable right now.

#3: Specify the Result of Your Online Course

We always recommend our creators focus their online course around a result. This is especially true when it comes to digital marketing online courses.

With online marketing and advertising, you are teaching a skill that can help your customers achieve a financial, concrete result. In other words, after taking a digital marketing online course, entrepreneurs should be able to promote their online business and generate more sales, traffic and revenue.

This is why you should definitely focus your online course around a specific result: it could be a monetary return, learning a new skill and so on.

If the result of your online course is a financial gain for your customers (and you make this very clear) it will significantly increase your sales and the perceived value of your course.

A clear result can also justify a high price. For example, if you say that taking your online course will result in your customers making at least $1,000 of monthly sales revenue, it would be easy for your customers to justify purchasing your online course for $1,000 or even $2,000, as your potential clients will only need 2 months to get the investment back.

This is just an example, and you should come up with a realistic result that is in line with the content of your online course.

#4: Showcase Success Stories From Past Students

If you are an online marketer, you know very well about the importance of reviews and positive testimonials.

This is even more true with online courses: potential customers cannot see your online course before purchasing it, they cannot verify the validity of your teachings before actually going through the course. The only guarantee they have is social proof and reviews.

So if you already have some positive reviews from your students, showcase them everywhere you can! If you don't have any reviews yet, you might have success stories or testimonials from clients or associates from your past experiences.

If you have nothing at all, no problem. Check out this article from our blog to learn how to quickly generate reviews for your online course: 7 Quick Tips to Collect Reviews Easily and Increase Social Proof in Your Online Course

#5: Set a Premium Price

How is setting a high ticket price for your online course going to help you?

Consumers inadvertently associate the value of a product with its price. If you choose a low price for your online course, potential customers will assume that your course is not worth buying. A high price will increase the perceived value in the eyes of your buyers.

A premium price will also help you engage your students and incentivize them to put more effort into learning and completing your course. Customers who pay a high price want to get their money’s worth.

If your students have to pay $1000 to purchase your online course, most likely they will put in a higher effort to make sure they get enough out of the investment, whereas if you sell your course for $50, they won’t feel the same pressure.

Obviously, the price of your online course should match the value of your content and the potential transformation in your clients' lives: so make sure that your price is reasonable and in line with your offering.


Now is a great time to create your digital marketing online course. The tips offered in this article will help you craft a successful course that helps students learn.

Another important factor to set you up for success is choosing the right online course platform.

Look out for a platform that gives you full flexibility in how you want to structure your online course, and offers you the possibility to create different learning programs.

Heights Platform is the all-in-one online course creation software that doesn't charge any commissions on your earnings or take any transaction fees while offering you full flexibility to create an online program on your own rules.

Create Your Online Course Today