How to Use AI in Your Online Coaching Business10 minute read
The online coaching market is projected to reach around $6.79 Billion in value by the year 2031.
So, it is no surprise that this industry is growing, and many more creators choose to start their own online businesses by offering coaching services.
Starting your own coaching business has many advantages, including the freedom to work from anywhere in the world, flexible hours, high income and the opportunity of making a difference in other people's lives.
One drawback of being an online coach is that this kind of business is hard to scale. As an individual coach, you trade your time for money, and it can be hard to grow a scalable leveraged income stream.
However, there are a few ways that coaches can automate processes in their business and grow faster: one of these ways is using artificial intelligence (AI)!
In today's article, we will share how to use AI to grow an online coaching business, which AI tools are best for online coaches, and the best practices for using artificial intelligence in the coaching industry.
More articles about coaching:
- How to Start an Online Coaching Business [The Ultimate Step-By-Step Guide]
- The Difference Between Online Coaching and Online Courses: Which is Better?
- Is Passive Income Real? How to Create Leveraged Income in Your Online Business
Best Ways to Use AI in Online Coaching
If you're a coach, consultant, trainer, or online course creator, you can use artificial intelligence to boost your business.
AI has something for everyone in this field, so it's a good idea to explore its capabilities now that it is still a relatively "new" technology.
AI can assist coaches in brainstorming new ideas, creating new content, tailoring their work to different audiences and more. As content creators rely more on AI, it's vital to learn how these tools can enhance your work process and produce higher-quality content.
So, let's see a few ways you can start using AI in your coaching business:
Use AI to Research New Client Solutions
Even the most experienced coaches face situations where they lack some knowledge or expertise to help their clients to the fullest - especially if a client comes from a very different background or industry from your own.
That is OK. You are not expected to know everything!
When these situations arise, you are normally going to do a lot of research about your client's niche - this can take hours.
AI can help you gather the information you need quickly without spending time combing through Google's results in the hope of finding what you need.
AI tools like ChatGPT can answer almost any question you ask them and dive deep into any topic. You can use these platforms as powerful research tools to prepare for coaching sessions or simply learn more about any topic.
That said, keep in mind that AI tools like ChatGPT might have knowledge cutoffs. For instance, ChatGPT's knowledge includes licensed content and data created up to January 2022.
OpenAI has announced that they currently updated ChatGPT's knowledge base to the current dates. However, you should keep this into consideration when using ChatGPT as a learning and research tool.
For example, let's say that you are a coach who trains people on how to start their own business by selling online courses. You specialize in online course creation, and you know a lot about building and promoting courses online. Your clients come from different niches, and they want to turn their current profession and knowledge into an online course.
In this example, you are probably coming across clients from different backgrounds - and you need to help them succeed in a niche you know nothing about.
You could ask ChatGPT to get you up to speed on the key characteristics of the niche, the main pain points of your clients, and general knowledge about your client's field of focus.
This is just an example of how you could use AI tools like ChatGPT to learn more about a specific topic or research a niche to better help your coaching clients.
Check out this article for more ideas about using ChaGPT in your solopreneur business: Best Ways to Use ChatGPT in Your Solopreneur Business [+ ChatGPT Prompts]
Use AI to Offer Instant Client Support
Client management is one of your most important duties as an online coach. What clients value the most is fast, reliable responses from their coach, as well as their human touch.
While AI cannot offer the human touch, it can definitively help you offer instant feedback and support to your clients and potential clients.
Many coaches use AI chatbots to offer initial guidance to website visitors and people who are not yet their clients.
AI-powered chatbots are available 24/7 to help clients by answering their questions and resolving any problems they might have.
This not only boosts client satisfaction but also reduces your workload.
For example, you could add an AI chatbot to your site that answers the basic questions that visitors have, catches their email addresses and redirects them to what they are looking for.
The chatbot can provide answers to common questions like your coaching availability and rates.
This frees up your time, letting you focus on other essential tasks.
Here is a list of AI chatbots and other useful AI tools that you can use on your coaching website.
Create Online Courses With AI
Many online coaches also offer courses, as a way to generate "passive" income (we prefer to call it leveraged income), diversify their product offerings and attract new clients in an easier way.
Adding an online course to your coaching business is such a great idea for many different reasons.
We have a whole other blog post about this where you can learn why you should create courses and how to add them to your coaching business: How to Add an Online Course to Your Coaching Business
If your main job is to coach people, then you might not have a lot of time to focus on creating your online course. No worries! You can do this with AI - and still create an engaging course that your students will love.
You can use a tool called the Heights AI, which offers many different AI-powered features specifically designed for course creators and coaches.
Among its other features, there is the Course Generator - which allows you to generate an online course in seconds!
You can also engage in a conversation with Heights AI to get answers to your inquiries regarding course creation, marketing tactics, and optimizing your use of Heights Platform.
How can this AI tool build online courses for you?
Just tell the AI your online course idea. From this, the AI will help make your course titles better by offering detailed recommendations on your ideas. It will then generate a detailed course outline and an attention-grabbing marketing description.
The amazing part is that it builds the course in your Heights account for you!
It chooses a good course picture, writes the marketing description, and sets up all the lessons for you. Your job is to fill those lessons with your special content, like videos, text, and assignments.
These are not the only things that Heights AI can do! Heights AI can also:
- Have a chat and get answers to your questions: Ask the AI anything about using Heights Platform and creating online courses. It can assist you with everything, from brainstorming successful course ideas to promoting your business online and reaching your ideal students.
- Become your business coach (NEW): Get a personalized action plan created by AI to help you achieve your business goals. Each week, this AI tool independently assigns new tasks based on your specific needs and objectives.
- Become your personal assistant: Turn Heights AI into your personal assistant by providing text commands for product adjustments. Whether you need to change your online course's price, publish it, activate a landing page for an online challenge, or perform other tasks, the AI promptly carries out your instructions.
- Analyze your web page's SEO: This AI tool can assist you in refining your website's SEO and optimizing your pages for better visibility on Google searches. Give it a try with our web page builder!
In short, Heights AI is your best friend for building and expanding your online course business, making everything easier and faster.
Get started by creating your free Heights Platform account today to give Heights AI a try!Try the Heights AI Today
Promote Your Coaching Business With AI
As an individual coach, you wear the hats of both a professional marketer and a business owner.
Constantly coming up with new and innovative marketing strategies to promote your business may not be your strong suit, particularly when you're the sole member of your "team."
Luckily, you can turn to AI for help with marketing and promotion.
In the example above, we used Heights AI to plan our online course business's weekly marketing activities. We sell online courses that help people become certified Yoga teachers in under 30 days.
This AI tool created a tailored weekly schedule for our marketing efforts related to our business. Heights AI is designed to assist creators in building and expanding their online businesses.
What makes Heights AI unique is its specialized training and the expertise of the Heights Platform team, who are experienced in both online course creation and marketing. This sets it apart from other AI tools.
With Heights AI, creators can find answers to their questions about growing an online course business, create online courses in their account, easily create a course outline, and receive feedback on their ideas.Try the Heights AI Today
Get an AI Personal Assistant
There are a lot of administrative tasks involved in the job of the online coach: communicating with clients, setting up meetings, coaching sessions and calls, sending follow-ups and reports and so on.
Many coaches opt for hiring a personal assistant to handle these tasks for them.
Hiring a VA (virtual assistant) has many benefits, but it can be a daunting task for several reasons.
Firstly, there's the additional expense of paying a salary to the assistant.
It can also be challenging to find the right individual who shares your values and work ethic.
Once you do identify such a person, you must also consider the time needed to train them, which could range from weeks to months, depending on the complexity of the tasks they'll be handling.
What if you could have an AI virtual assistant? No extra expenses, time-consuming interviews, or training periods are required. Thanks to artificial intelligence, we now have tools that can automate tasks and serve as your personal assistant.
There are many AI tools that can double as virtual assistants: ChatGPT, Siri or Google Assistant, Alexa and more.
We talk about these tools in more detail in this article from our blog: Top 10 AI Virtual Assistant Tools for Creators & Entrepreneurs
One tool that is specifically designed for creators and coaches is the Heights AI. We have already seen how Heights AI can create online courses for you, and answer questions about marketing and growing your business.
You can also turn this AI tool into your personal assistant, as the AI is capable for performing tasks on your behalf inside of your Heights Platform account (where you keep your courses or coaching programs).
This works by providing specific commands to the AI. For example, you can instruct it to:
- "Set the price of my group coaching session to $500 and publish the product landing page."
- "Write a description for my Nutrion course and use it as its description."
- "Change my membership title to 'Finding Inner Peace' and publish it."
After giving a command, the AI will seek your confirmation. If everything looks good to you, you can proceed and let it execute the task.
This AI tool can quickly implement these changes in your account, saving you a substantial amount of time compared to doing it manually or learning the platform yourself.
So, rather than hiring a virtual assistant, AI can now handle these tasks for you!
Use AI for Content Creation
Content creation is a huge part of promoting your coaching business - and AI can help here, too!
AI can help write text, refine content, generate and edit images and even videos or audio files.
AI-powered tools are great at making marketing text better and more persuasive. They're especially useful for things like blog posts, emails, and social media content.
But, instead of letting AI write everything for you, it's a better idea to use it to improve what you've already written. It can give you ideas on how to make your marketing text really good.
For example, let's say you want to write an ad for social media. You've written something, but you're not totally satisfied with it. AI can help make it sound more convincing and appealing to your customers.
In the example above, we used ChatGPT to enhance the text for our coaching ads.
ChatGPT turned our uninteresting caption into an attractive and memorable slogan for our advertising campaign.
This is just one of the ways to use AI to enhance your marketing text. You can apply this to emails, newsletters, blog posts, website content, and more.
You can also use AI in your business to create images and graphics for branding.
For instance, if you need a polished image for your website, social media posts, or the next newsletter, AI can save you time by generating top-quality visuals for your business.
Check out this blog post where we talk about our favorite AI tools for content creation: Best AI Tools For Online Course Creators, Designers and Entrepreneurs
Use AI to Analyze Data
AI tools can be used for data analysis. For instance, ChatGPT offers natural language processing skills and the ability to comprehend and generate human-like text, making it useful in various data analysis tasks.
For instance, you can give ChatGPT a dataset and ask it questions about the data.
You can request it to summarize important statistics, spot patterns or trends, or discover intriguing insights.
By having a conversation with the AI, you can quickly get a broad understanding of your data.
ChatGPT is also helpful for data preprocessing, like cleaning, formatting, and transforming data. Just keep in mind to stay within the token limits when providing data for analysis.
Use AI to Automate Manual Tasks
Online coaches often find themselves juggling numerous manual tasks, from managing client communication to creating reports and transcribing coaching calls.
This can be time-consuming and overwhelming, but also in this case, AI can help.
AI can help you speed up various manual tasks that are essential for your coaching programs.
For instance, with AI-powered email marketing tools (such as Activecampaign), you can automate email campaigns, ensuring that your clients receive timely and personalized communication.
Other AI tools like Cast Magic can transcribe audio files from coaching sessions, making it easy to reference and analyze important discussions you had with your clients.
You could use AI to generate insightful reports from coaching sessions, track client progress, and extract metrics and valuable data that can be shared with your clients to track progress and set goals effectively.
As the online coaching industry continues to grow, embracing AI can give you a competitive edge, allowing you to focus on what matters most – making a positive impact on your clients' lives.
One AI-powered coaching tool that can be a game-changer for coaches is Heights AI.
Heights AI can become your helpful assistant, performing tasks like setting prices, managing content, and optimizing website visibility.
It can answer your questions about growing online coaching programs and marketing your business, and even create entire online courses for you - so you can add an extra revenue stream to your coaching business!
Using tools like Heights AI and other AI-powered coaching tools described in this article can help coaches stand out and provide better support to their clients, all while running a smoother and more successful coaching business.Try the Heights AI Today