Heights Platform AI Best Practices for Creating Content The Right Way

AI Best Practices for Creating Content The Right Way

6 minute read

AI can save you so much time and effort in your content creation process.

But, you need to know how to use artificial intelligence in the best way - so it doesn't end up harming your business.

There are a few ethical concerns - and real-life consequences - that need to be addressed before you start using AI for content creation.

In today's article, we will share our AI best practices for content creation, so you can start using AI as your ally, without negatively impacting your business.

So if you want to get the most out of AI content creation tools, keep reading below to get started with AI-generated content!

4 AI Best Practices to Generate Content the Right Way

If you're a creator looking to use AI to generate content, there are several best practices to consider.

While these practices can vary depending on the specific context and type of content you're creating, here are some general guidelines to follow:

#1: Understand The Tools and Have Clear Goals

When it comes to using any new tool, whether we talk about technology or our day-to-day life, we should always read the instruction manual (ok, maybe not all of it - but at least we should have a general understanding of how the tool works).

The same concept applies to artificial intelligence tools.

If you want to get the most out of using AI to generate content, you should know how AI works, and what the AI tool you are using can and cannot do.

This allows you to trust one tool over another one and have confidence that the result you will get is ethical, and useful and will help you in achieving your goals.

Familiarize yourself with the specific AI tools or platforms you plan to use for content generation.

Check out this list of AI tools you can start using today in your business: Best AI Tools For Online Course Creators, Designers and Entrepreneurs

Understand their capabilities, limitations, and the types of outputs they can produce. This will help you determine which tool is most suitable for your creative goals.

For example, we can tell you how the Heights AI works:

The Heights AI is an artificial intelligence built by Heights Platform, the all-in-one online course creation software.

This AI is a mix of ChatGPT and the Heights team's knowledge, gained after helping thousands of creators build and scale their businesses.

This means that the Heights AI has been trained on everything our team knows about course creation, and it was given clear guidelines about the output it gives to creators.

So anything you ask to the Heights AI will be filtered through the lenses of the collecting knowledge of creators just like you, ensuring that you get the right answers you are looking for.

Related article: How to Use AI to Create an Online Course [And Scale Your Business!]

It is also important to get have a clear goal whenever you are generating content with AI.

Depending on the goal you have, you will know which AI tool to use.

Once you set on a tool to use, remember that without a clearly spelled goal, the AI-generated content may not be effective or relevant.

Defining the goal means understanding who your target audience is, using a tight tone with the AI, and giving a clear overall objective. This will help the AI produce content that aligns with your unique goals.

#2: Craft a Great Prompt for the AI

Almost all AI tools out there require a text input in order to generate an output. This is called a prompt: it is what you tell the AI to do before receiving the result.

The prompt is so important, as it can greatly impact the content generated by the AI. The thing is that it can be hard to know exactly the best way to ask something to the AI.

A mistake a lot of creators make is to treat AI as a search engine.

It is not a terrible mistake, as most of us have been trained to use search engines like Google for years, and we know the best way to find the most relevant results through a Google search.

For example, when you are searching for something on Google, the best way to find what you are looking for is to write short sentences, using specific keywords (even if what you are typing doesn't really make any sense).

With AI, many times, the opposite is true.

If we think about ChatGPT, the more details you provide in the prompt - the better the results.

So here are a few tips to craft a great prompt for AI:

  • Have a clear goal: Understand why you're creating the content and what you want to achieve with it. What's your main goal?
  • Provide clear instructions: Give clear and specific guidelines to the AI tool. Describe the task in detail, providing as much information as possible.
  • Ask open-ended questions: This allows the AI tool to provide detailed answers. Avoid questions that can be answered with a simple yes or no.
  • Provide the context needed: Explain to the AI what you are trying to achieve and why. Also, let the AI know how it should behave. Who is your AI writer pretending to be, and who will be reading the content? Including this information will help the AI tool tailor its response accordingly.

For example, if you want the AI to write a sales copy for you, you can tell it to act as an "expert copywriter" or tell them that they are the "best salesperson in the world."

In this article from our blog, we talk about ChatGPT specifically, and how you can create content by using the right prompt: Best Ways to Use ChatGPT in Your Solopreneur Business [+ ChatGPT Prompts]

#3: Use the AI-Generated Content as a Starting Point

Another great tip for using AI in a helpful way is to use it as a starting point.

This means that whatever the AI generates for you can be used as a source of inspiration, a baseline or a brainstorming tool.

Anyone can use AI to create content: but if you want your content to stand out - you need to truly make it your own.

This can be done by editing the AI-generated content, tweaking it to truly represent your brand or adding your own perspective.

Whether you use machine learning tools to generate text or create images, always make sure that you are adding your own touch to the final result.

An example of this is using AI as a brainstorming tool. You could ask the AI to generate ideas for your future marketing campaigns, write out a list of catchy social media post ideas, come up with a slogan for your brand and so on...

Then, take the results generated by the AI and tweak them to incorporate your own unique views and perspective.

Plagiarism means using someone else's work as your own, and it is an issue whether you are using AI to create content or not.

AI models are trained on vast amounts of data, which may include copyrighted material, and there is a risk that the content you get may unintentionally resemble or replicate existing works.

Plus, natural language processing tools such as ChatGPT may generate similar (or even identical) results when given similar prompts.

So it is not a good idea to take what the AI generated and copy-paste it as your own content, especially when it comes to generating text.

Plagiarism can occur even if you are not intentionally copy-pasting existing content: you can use plagiarism detection tools to verify the originality of the AI-generated content.

Tools like Grammarly, or even free tools you can find on Google, can help identify any unintentional similarities with existing works and allow you to make necessary revisions.

The world of AI is still growing, and if we think about AI-generated images, there have already been controversies with copyrights. To stay safe, it is a good practice to always edit the content generated by the AI system, as we already discussed in our previous point.

Related article: Will AI Replace Course Creators, Online Coaches and Consultants?


AI offers tremendous potential for saving time in your content creation, but ethical considerations must be addressed to prevent negative consequences.

By following AI best practices, such as understanding the tools you are using, crafting the right prompts, using AI-generated content as a starting point, and avoiding plagiarism, you can harness the power of AI while protecting your business.

If you are a creator, you can use AI tools such as the Heights AI to create content, brainstorm ideas for your business growth, create online courses and learn more about course creation and how to use Heights Platform.

With the Heights AI, creators can easily generate a full draft for an online course in no time, while also receiving valuable feedback on their ideas!

This AI tool offers creators a great solution for building and growing an online knowledge business. Try it out by creating your free Heights account today!

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