Can You Build a Blog on Podia? How to Add a Blog to Your Online Course Business

Are you selling online courses? Then you need a blog to promote your business and spread the word about your products.

Blogging is free (if you use the right platform!) and can bring amazing results in the long term.

Compared to other marketing strategies, blogging helps you position yourself right in front of the eyes of your ideal customers, and it can be extremely powerful.

If you are a course creator, online coach, or you have an online business, you probably need to write blog posts. And you need a platform that allows you to create your own blog easily, without hassle or extra fees.

If you are using Podia to sell online courses, you probably wonder if you can also use this platform to build a blog. Keep reading below to find out, and learn about an easy way to add a blog to your business.

Can You Create a Blog on Podia?

No, not really. Podia does not offer a blogging feature.

On their website, Podia advertises a few workarounds to create a "blog" - including the option to create a public course and pretend that it is a blog, build custom webpages from scratch or use public posts in the community.

These workarounds are not ideal. Here is why.

One of the most important ingredients of a successful blog is SEO (Search Engine Optimization).

Good SEO is composed of a number of things (the keywords you use in the blog posts, your titles, URL, meta description, internal and external links, and much more).

To nail SEO, you need a platform or feature specifically designed for blogging that lets you add all the elements you need to rank high on search engines like Google.

Treating an online course as a blog, or trying to replicate a blog using community posts is not the same thing.

Your community posts or course lessons may not be recognized by Google the same as blog posts, and as such, Google may not attribute much importance to them, making it extremely difficult to rank high on search results for selected keywords.

Related article: All You Need to Know About SEO to Sell Online Courses

Photo by Kenny Eliason on Unsplash

Probably the better option that Podia suggests to its creators who want to have a blog on their site is to create custom web pages. This can be an ok solution for SEO, but it is nevertheless a complicated and long process for the creator!

Creating a custom web page from scratch is not an easy task. Writing a blog post already takes a lot of time. On top of it, if you add building a web page every time you need to publish a new article... well, it is not ideal.

For your blog to succeed and bring steady traffic to your site, it is super important to have an easy solution for creating and publishing blog posts that can have their own list and category views, making it easy both for your readers and search engines to navigate and digest your content.

If you are using Podia and you want a professional blogging solution, you would need to spend money on an extra subscription to use a blogging platform like WordPress. Also, this is not ideal, considering that most course creators pay for a plethora of apps and tools already.

But there is a better way!

You can find an online course platform like Podia that also offers a professional blogging feature at no additional cost!

Here is where Heights Platform comes in.

Want to learn more? Check out this Podia review compared to Heights Platform: Heights Platform vs Podia

A Better Solution for Course Creators: Heights Platform

Online course creators are searching for a versatile platform that allows them to write and publish blog posts for free, along with other useful features for a fixed monthly fee.

Heights Platform is an all-in-one online course software that not only offers various features but also enables creators to build their own blogs!

That's right: creators who use Heights Platform to sell their courses can have their own blog without any extra charges.

The blog feature in Heights is included in all pricing plans, starting from the Basic plan ($39/month) - and you can write as many blog articles as you like!

With Heights Platform's blog feature, you can streamline your content creation process by publishing unlimited articles from the same platform where you create your online course.

And the best part? There are no additional costs or tools to set up!

Our integrated blog feature offers various SEO tools to help improve your blog's visibility on search engines. You can customize meta descriptions, page URLs, and even add custom HTML and CSS to optimize your content.

In addition to SEO features, our blog provides extensive customization options, including uploading your own content, selecting from Unsplash's library of professional images, customizing headlines and titles, and more.

This allows you to quickly create a professional-looking and SEO-friendly blog.

In fact, the blog post you're currently reading was created using Heights Platform's blog feature!

Join Heights Platform today and explore how our blog feature can assist you in creating exceptional content and expanding your online presence.

The Blog in Heights Platform Matches Your Branding

Consistency is key when it comes to running a successful brand and selling products online.

This is why the blog feature in Heights Platform is fully customizable and white-label, so it can reflect your own branding and style.

On top of this, the blog is a feature completely integrated into your platform. This is important for SEO, so Google can easily recognize that your blog articles are related to your main website, and it will help with rankings and credibility.

Your published posts will be easily accessible to potential customers browsing your site!

The Blog Editor in Heights is designed to be intuitive and offers many customization options for all blog articles.

In the editor, you can add a cover image, write a captivating title, and start creating your content.

The user-friendly Editor bar allows you to personalize your text style, size, and alignment, create lists, add images from your desktop or browse Unsplash's vast library of photos, and insert links into your text. Additionally, you can even edit the HTML to suit your needs.

At Heights Platform, we prioritize delivering a smooth user experience that works seamlessly on all devices.

This is why every blog post you publish is automatically optimized to look fantastic on any screen size, be it desktop or mobile.

So, regardless of how your readers choose to access your blog, they can effortlessly read your content without any inconvenience.

Why You Should Start Your Blog Today

Blogging is a marketing strategy that is often underestimated by course creators who worry that providing free content might deter potential customers from purchasing their courses.

However, a blog is an essential tool to help you establish your expertise and encourage more people to buy your courses.

Related article: How to Position Yourself as an Expert to Sell Online Courses

By consistently posting quality content, you create new web pages, boost search engine rankings, and attract organic traffic. Moreover, offering valuable niche-related content on your blog helps build credibility, gain trust, and secure more students.

Each blog page is a chance to generate more sales, retain students, increase loyalty, introduce other products, raise traffic, engage customers, and foster a sense of community.

The best part is that starting a blog is free and the long-term benefits make it a worthwhile investment, despite requiring time and patience for results.

Create Your Blog With Heights Platform

So if you have wondered: "How to build a blog on Podia?" you now know that you cannot, and the workarounds are not ideal for your business.

To conclude, incorporating a blog into your marketing strategy has so many benefits, such as effectively promoting your course, attracting organic traffic, establishing yourself as an expert, boosting sales, and providing extra resources for your students and readers.

By offering valuable content without charge, you can foster a vibrant community around your brand and entice more people to enroll in your course.

Not all online course platforms allow you to create a blog without additional expenses. As we discussed earlier, Podia does not offer this feature.

Fortunately, there's a solution: Heights Platform.

With Heights Platform, you not only have the ability to create courses, membership communities, and digital products (like coaching or ebooks), but you can also build a professional-looking blog with unlimited articles - all included in your subscription (Basic plan and up) at no extra cost!

Take the opportunity to experience it firsthand: sign up for your free account today on Heights Platform and begin populating your blog with your awesome content!