Heights Platform Do I Need a Coach to Start a Business? + An Alternative to Business Coaching

Do I Need a Coach to Start a Business? + An Alternative to Business Coaching

7 minute read

When you are starting a new business, you might feel confused and uncertain about what to do next.

A coach or a mentor can help you eliminate confusion and get a clear path of actions you need to take in order to succeed in your new business venture.

When starting out, many new solopreneurs ask: do I need a coach to start an online business?

The answer is: it depends...

But hopefully, by the end of this article, you will know for sure whether hiring a business coach is the right choice for you.

Plus, we will share an alternative to traditional business coaching that you might prefer.

Actually, let's start with the alternative to coaching:

The AI Coach By Heights Platform: No Costs, Same Coaching Results

Every new entrepreneur wishes they have a coach by their side, helping them make important decisions, and telling them exactly what to do to succeed.

But, as you probably already know, business or growth coaching is expensive.

Plus, finding a good business coach that aligns with your value and provides real results is not a walk in the park either.

Many times hiring a business coach has no guarantees for success, and you might end up wasting thousands of dollars on the wrong person.

If you do not have the resources or the time to do this, then we have a solution for you.

We have created an AI Coach.

Just like a regular business coach, Heights AI Coach analyzes your business situation and comes up with a personalized action plan for you to follow. It can guide you to make important decisions, offer recommendations, and answer your burning questions about business growth.

AI Coach Heights Platform

Best of all, Heights AI Coach is included in your Heights Platform subscription, available at no additional cost to Heights creators!

The power of this AI coach is that it lives inside your Heights Platform account, and therefore has access to your details: how many products you have created, how many customers you gained and when, what works in your website and what doesn't, etc...

In case you are not familiar with it, Heights Platform is the all-in-one online course creation software that lets you build your whole knowledge ecosystem by selling courses, coaching programs, digital products and communities.

Now, creators using Heights Platform also have access to the online AI coach!

Even better than a traditional coach, this AI is working tirelessly behind the scene, analyzing your unique situation 24/7 and coming up with step-by-step guidance to grow your business and reach your goals.

When starting your coaching, the AI asks you a few questions about your business, to better understand your goals and current struggles.

At this point, you can share your biggest pain points, successes and wins, aspirations and business goals, and Heights AI Coach will consider all of these while autonomously sending you weekly tasks, tips, and recommendations.

lesson imageIf you think about other AI tools, the problem with those is that they require constant input from you.

For example, if you asked ChatGPT to coach you, you would have to manually send all your business information and keep asking for more tasks, but even then, how do you know it has the information it needs to give you the answers you need? Sure, you could do it on your own, but remember the point of a coach is to save you from making those mistakes so that you can get to your goal faster.

Related articles about AI in business:

Instead, the AI Coach by Heights Platform autonomously learns about your business and generates new tasks for you to complete each week, without much input needed from your side.

Try the AI Coach Today

Do You Need a Coach To Start a Business?

So, to get back to the original question, do you need to hire a business coach when you a starting a new venture?

The answer is still, it depends.

It depends on your level of expertise, business goals, and budget!

Below we will list some common struggles of new small business owners, and whether or not hiring a coach can help solve them.

By the end of the article, you'll know whether hiring a business coach is the right choice for you, if you should try Heights AI Coach by Heights Platform, or even just build your business by yourself!

To better understand if hiring a business coach is the right path for you, you need to ask yourself these questions:

What is your level of experience?

Have you built or run a business before? Or maybe you have worked for a company in the same industry?

If you have extensive experience in your industry, and you already know what works and what doesn't, then you probably do not need a business coach.

However, even for more experienced business owners, a coach can help them come up with fresh ideas, and keep them accountable, acting as a mindset coach as well.

If you are starting a business in an industry you know little about, then you need some guidance. This doesn't necessarily mean that you have to hire a business coach.

You can still get the experience you need through trial and error, or by taking an online course, talking to other business owners in your niche etc...

A business coach can help you speed up the learning process by answering all of your questions and doubts, and help you skip the most common mistakes that new entrepreneurs make.

So whether you have a lot of experience or none, hiring a business coach or using Heights AI coach by Heights Platform is a good idea.

What is your budget?

A more practical question that can help you determine whether you need to hire a business coach is your budget.

How much money can you invest in business coaching?

Keep in mind that the money you spend on coaching should be extra from the money you have aside to get your business up and running.

Most new individual creators and solopreneurs who are starting a business do not have huge monetary resources available to both invest in their business and hire a business coach.

The price of business coaching can range from $500 to $5000 per month or more, depending on how many sessions you do.

Business coaches can offer various pricing packages, so this can change depending on the individual coach. For example, a business coach might charge $2000 for four monthly calls or $500 per single coaching session.

If your budget can afford the business coaching rates, plus you have enough money left to invest in your business, marketing and other potential expenses, then you could consider hiring a business coach.

Otherwise, you can use Heights AI Coach by Heights Platform, which is available for free to creators using Heights Platform (Pro Plan subscription).

How motivated are you?

The best business coaches act as your accountability partner, and they make sure you stay responsible for your actions.

When we have someone to report to, we usually perform better.

If you start to lose focus, a good coach ensures you stick to your plans. They keep you motivated and track how you're doing while ensuring you stay on track.

Lots of new business owners find it hard to stay motivated and work on their business daily. A business coach acts like a buddy who keeps you accountable, helping you stay concentrated on your goals and take steady steps to reach them.

This support can keep you driven and dedicated to making your online business successful.

So if you know that showing up every day and staying motivated to keep working on your business will be hard for you, then hiring a business coach or using the AI Coach By Heights Platform is a clear choice.

How does the AI Coach keep you accountable?

Every week, you'll have a new coaching session with the AI Coach, where you share what you have been working on, your wins and your struggles that week.

Heights AI Coach sends you regular reminders to keep you accountable and complete your assigned tasks, as well as show up for your coaching session!

How much time do you have?

For a business owner, it's common to feel swamped by daily responsibilities.

A business coach brings the order and structure you need to operate your business smoothly and saves you time in figuring out your next business strategy or action plan.

Your coach can aid you in setting up and sticking to systems for success. They'll give you plans to manage your time well and offer advice and tactics to improve how you work, tailored to your preferences and personality.

So ask yourself how much time you want to invest in:

  • Learning about growing a business, and what works in your industry
  • Figuring out your business plan, and coming up with a new marketing strategy
  • Trial and error: without a business coach, you might try things that do not work. Even if you learn a lot from mistakes, you will likely waste time doing so.

So if your main goal is to launch a successful business in a relatively "short" amount of time, consider hiring a business coach to show you the way.

That said, finding the right business coach can also take you a lot of time.

In this case, you can try Heights AI Coach to save the time you need to research a potential coach and find out if they are the right match for you.

How to Find the Right Business Coach for You

If, after reading this, you concluded that the best choice for you is to hire a business coach, the next step is to find one.

To find the right business coach, begin by clarifying your goals and the areas where you need guidance.

Look for coaches who specialize in your specific niche or industry, as they can offer tailored insights and connections relevant to your business.

When you find a potential candidate, investigate their education, experience, and credentials to ensure alignment with your needs.

You can also seek recommendations from friends and associates who have worked with coaches before, as their feedback can be valuable.

Finally, request a free consultation to gauge rapport, compatibility, and trust, and consider factors such as pricing, availability, and coaching methods to make an informed choice.

Learn more about this here: How to Find the Right Business Coach [For Creators and Solopreneurs]

If this is too much for you, then try out the AI Coach by Heights Platform!


Starting your own business can be overwhelming, leaving you uncertain about the best course of action.

The choice of hiring a coach to navigate this journey is not a one-size-fits-all decision. In this article, we covered the factors you must consider when choosing whether to hire a business coach.

Experienced entrepreneurs can benefit from a coach's fresh ideas and accountability, while newcomers find valuable guidance in avoiding common pitfalls. Budget, motivation, and time constraints also play significant roles in this decision.

While the decision of whether to hire a business coach ultimately depends on your circumstances, there is an alternative that benefits all: Heights AI Coach.

This innovative solution offers the expertise and guidance of a traditional coach without the price tag.

Included free with your Heights Platform subscription, Heights AI Coach analyzes your unique situation, offers personalized advice, and fosters accountability to ensure steady progress.

Whether you choose to hire a business coach or embrace the benefits of the AI Coach by Heights Platform, the key is to align your decision with your experience, budget, motivation, and time availability.

Try the AI Coach.
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