Heights Platform How to Monetize Your Social Media Following

How to Monetize Your Social Media Following

11 minute read

Ever wondered how people make money on social media?

There are many different ways to monetize a social media following, and in today’s blog post, we will cover our favorite monetization strategies creators can use to profit from social media.

What is Social Media Monetization?

Social media monetization simply means earning money from your social media accounts.

There are many different monetization strategies that individuals, influencers, and businesses can use to earn from their social media audience.

Social media monetization is common among influencers and content creators who have built a significant and engaged following.

Success in social media monetization often requires a combination of a large and dedicated audience, authentic engagement, and strategic partnerships with brands or businesses.

It's important for individuals to carefully consider their audience and brand image when exploring different monetization methods to ensure alignment with their values and the interests of their followers.

How to Monetize a Social Media Following

Now that we know what social media monetization means, let's see how you can start monetizing social media and make money by creating content.

Sell Online Courses

Selling online courses is a fantastic way to monetize your social media following while providing value to your audience and building a scalable business for yourself at the same time.

An online course is a learning program where you - the creator - help people learn a new skill, and achieve a transformation in their lives or a desired result. Online courses are typically composed of lessons, modules, and other learning resources - such as downloadable content, live events, classes, etc...

Heights Platform online courses

What makes online courses a great way to earn money is the possibility of earning leveraged income and scaling your business easily without trading time for money.

This is because once you create an online course, you can sell it over and over again without having to recreate it every time you make a sale, since the content inside the course (videos, lessons, materials) is already made!

Plus, selling courses online as a business has many benefits compared to other online business ideas.

First of all, you do not need a large budget to start creating and selling courses.

All you need is an online course platform, such as Heights Platform (and you can use their 30-day free trial to get started without any expenses), which combines course creation features with other marketing features so you don't need to pay for multiple software subscriptions at once, and simple recording gear (could also be your smartphone) - that's it!

Heights Platform online courses

Selling online courses is also a very flexible business model, as you can structure your business the way you want. Plus, it gives you the flexibility to work on your own schedule from any part of the world.

Learn more about selling courses: How to Sell Online Courses From Your Own Website

Social media is a great place to promote an online course, as (ideally) your social media followers are people who are interested in your content and what you talk about. So naturally, they should be interested in your online course as well!

How can you create an online course?

If you want to start selling online courses, but you don't know where to start, the first step is to choose your niche and decide what your online course will be about.

If you already have a social media presence and a relatively large following, chances are that your content is centered around a specific topic. So consider creating an online course around that topic to offer your followers a more in-depth learning resource.

Otherwise, consider what you are good at, what you are passionate about and what you could help others in.

Learn all about this here: How to Find the Right Niche and Topic for Your New Online Course

Once you have figured out what your overall course topic is going to be, you need an online course platform.

An online course platform is software that allows you to build and deliver online courses to your students. Look for a platform that has all the course creation features you need to offer a great learning experience and also offers other marketing features such as email marketing, web design, blogging, an affiliate program and so on...

Heights Platform is the all-in-one course creation software that uses AI to help you kick-start your online course business. Plus, it offers everything you need to start and scale a business online, so you don't need to pay for multiple platforms at the same time.

Create Your Online Course Today

If you want to learn all about creating and selling profitable online courses, we have put together a step-by-step course to help you launch in 30 days!

This course, called T-30: Launch Your Course in 30 Days, will teach you everything you need to know to sell awesome courses, from coming up with a winning idea, to launching and making your first sales!

Join the Creator Climb Community

Creator Climb

Creator Climb is a private community to connect with other course creators, training, courses, interviews and learning materials to help you build and grow your online knowledge business!

Inside you will find our online course, "T-30: Launch Your Course in 30 Days", that teaches a step-by-step process designed to help creators build and launch a successful online course in 30 days!

Brand Sponsorships

Another way to monetize social media is through brand deals and sponsored posts.

If you have a large audience and social media following, you can leverage your online influence to be hired to promote third-party products and services through brand sponsorships.

The bigger your audience and higher the engagement, the more money you can make through partnering with brands.

That said, you don't need to have millions of followers to start earning money through brand deals. Many small businesses look for accounts with "small" audiences, but what matters the most is the followers' engagement and target audience.

You might have only a few thousand followers on Instagram or TikTok (or whatever social media platforms you use), but if your followers are a highly engaged audience, they interact with your content, and they happen to be the ideal customers of a brand, you can definitely get a brand sponsorship!

Nowadays, people trust their favorite social media influencer more than advertisements they see on social media.

How do brand sponsored posts work?

With a brand partnership, a company will reach out to you (or you can reach out to them if you think that your audience would resonate with what they are selling) and ask you to advertise their product or service by creating promotional content and sharing it on your social media page.

Brands usually pay from $100 per Instagram post (for small-size influencers with a few thousand followers) up to hundreds of thousands of dollars for only a single post (in the case of celebrity influencers who count millions of followers).

Affiliate Marketing

Affiliate Marketing allows content creators to earn money by promoting a product and earning a commission for each sale generated through their unique affiliate link.

lesson image

To start with affiliate marketing:

  1. Find a brand with an affiliate program.
  2. Sign up for the program.
  3. Use the provided link or code to promote the products in your content.
  4. Earn a percentage from every sale made through your link or code.

Additionally, if you have an online course, you can create your own affiliate program, where your customers promote your course and receive a commission for each new sale.

Learn more about launching an affiliate program for your online course in this comprehensive guide: A Complete Guide on How to Launch an Affiliate Program to Promote Your Online Course

Sell Access to a Private Community

An online community is a place where people with similar interests and goals can connect, share ideas, and learn from each other.

If you're the one starting the community, this approach can boost engagement and provide a new income source.

It's also a way for content creators to strengthen their bond with followers, offer exclusive content, and earn money from their creations.

Heights Platform Community

Heights Platform allows you to easily build an online community and sell courses, challenges, and digital products on the side to monetize your creative content.

If you want to learn all about creating your online community, check out these articles from our blog:

Get Paid From Ad Revenue

Depending on the social media platform you use, there are different ad revenue options you can leverage, assuming you meet their eligibility requirements.

Let's see how you can gain ad-generated revenue on the main social media platforms:

If you have a lot of active followers on Instagram, you can share special content with them using Instagram's subscription service (more on this later).

This way, your most loyal fans can access exclusive content. With Subscriptions, you can provide premium content, set your preferred subscription price (monthly or yearly), and get paid directly through Instagram.

TikTok offers the TikTok Creator Fund, an official fund designed to pay creators for their unique content. Launched in 2020 with an initial $200 million investment, it aims to grow to over $1 billion in the coming years.

This fund allows eligible TikTok creators to get paid for their videos based on factors like followers, views, and engagement.

The TikTok Creator Fund focuses on promoting creators who produce authentic and original content, excluding videos sponsored by brands.

If you're interested in brand partnerships, you can use the TikTok Creator Marketplace to connect with brands looking for influencers to create promotional videos.

For YouTube content creators, additional revenue can be generated through YouTube ads.

By displaying ads on your videos, you earn money when viewers watch them. To participate, your videos must meet certain requirements, and you can join the YouTube Partner Program.

lesson image

On Twitch, a live streaming platform, creators can earn money in various ways. Twitch streamers can use multiple monetization strategies, including streaming subscriptions, brand partnerships, affiliate programs, donations, and merchandise.

One popular method is through viewer subscriptions, where creators charge a monthly fee for exclusive content, typically priced at $4.99, $9.99, or $24.99 per month.

Learn more about this: How Content Creators Can Make Money Online by Monetizing Their Content

Offer Paid Exclusive Content (Memberships)

As we briefly mentioned above, in the case of Instagram, a common way to make money on social media is by offering special content that followers need to pay for.

This works well if you've already shown that you create valuable content and your audience wants more.

Beyond engaging with your audience, this approach also helps balance the time you spend creating content with the income you earn.

There are two different approaches you can take when it comes to setting up a membership to monetize your social media audience. First, you can use ready-made subscription services offered by the platform, as in the case of Instagram (see previous paragraph).

Another way to set up a membership (in our opinion, the best way) is to create your own branded site and charge members a monthly or annual fee to join and access exclusive content.

With this approach, you are not tied to the social media platform, and you retain ownership of your content, as well as you get more flexibility to interact with your members, and there are no fees on what you earn!

Membership Site created with Heights Platform

Membership Site created with Heights Platform

To create your own branded membership site, you need a membership platform. Heights Platform lets you create a membership site and offer different types of content inside it: you can set up a private community, sell courses, digital products, and challenges and even offer coaching services or promote events.

You can set up your branding and style without being limited by Instagram's environment, and everything you earn through Heights Platform is 100% yours to keep, without any transaction fees or percentages being subtracted from your earnings.

Create Your Membership Today

Learn more about creating your membership site:

Use Social Media for Lead Generation

Earning money through social media doesn't have to be limited to direct methods. Many people start by building a following on platforms like Twitter, Facebook, LinkedIn, or Instagram.

This serves as an initial step, and these platforms can be used for making money.

However, the monetization doesn't have to occur directly on the social media sites. You can leverage your social media presence to generate leads for your business beyond the platform.

Whether you're selling software, ebooks, or online courses, you can use your social accounts to offer value and attract potential customers to your flagship offers.

To do this, incorporate call-to-action buttons and promote your business in your social media posts, but don't forget to offer value to your audience and keep a healthy balance between sales posts and informational, valuable content.

Offer Coaching Services

Do you prefer to start an online business without selling physical or digital products?

Teaching what you know through coaching or consulting sessions can be a great way to make money.

Coaching lets you share your knowledge one-on-one and help people with specific challenges in their lives.

We talked before how selling digital products online is a great way to gain leveraged income and stop trading your time for money.

In the case of coaching, you do not have this option as you earn from coaching calls.

However, one-on-one sessions often come with higher prices when compared to digital products, so while coaching may not scale as easily, it can still provide great potential.

Learn all about this: How to Start an Online Coaching Business [The Ultimate Step-By-Step Guide]

Your followers are willing to pay more for direct access to you, receiving personalized answers, feedback, and advice from someone they trust.

To sell coaching services effectively, create a simple landing page for your social media followers.

Include details about the problems you can solve, the goals you can help achieve, testimonials from past clients, and a link for booking your coaching service (you can use Heights Platform to set up events and handle transactions easily without any fees).

Successful creators often integrate coaching into their membership programs instead of relying solely on one-time sales.

Create an E-Commerce Store

Selling physical products on social media is common and easy.

For instance, on Facebook, you can create online stores, add numerous products, categorize them, and monitor sales using an analytics dashboard.

Alternatively, you can use social media to promote your e-commerce store and showcase the products you sell on your page.

If you want to sell things online, you can create a web store using platforms like Shopify or WooCommerce.

This allows you to sell items you create or get from suppliers.

Although setting up an online store requires more initial investment compared to selling digital products or online courses, it can be a profitable online business.

Learn more about the different types of online business models: The Benefits of Selling Online Courses vs Other Ways to Make Money Online

Host Events

Another way to monetize social media is to host paid events either online or in person, and you can even livestream in-person events to your international audience.

You can charge a fee based on the nature of your event, such as a Q&A session or a workshop. These events can be a great opportunity to promote other offerings, such as your online courses, membership, or coaching services.

To successfully monetize your social media through events, focus on building connections with your target audience first and grow an engaged following.

Use Social Media as Research

Another more indirect way to make money from social media is to use it as a research ground.

The beauty of social media is that you can interact with people from all over the world and gain feedback or thousands of people without much complications.

For example, you can use polls as a valuable way to gather specific information about your target audience.

This approach reduces guesswork and minimizes the risk associated with investing time and money in developing a new offering.

When gathering feedback through social media, make sure that your questions are pertinent, uncomplicated, and easy to understand. Simplify the answer options to encourage maximum participation from your customers.

By involving them in the decision-making process, you make customers feel empowered and invested in what you're creating for them - and you get invaluable feedback to help you improve your products or services, which in the future will translate into more sales and happier clients.

Start Making Money Online with Heights Platform

There are many ways to monetize your social media presence successfully. From selling online courses to leveraging brand sponsorships, affiliate marketing, and creating a private community, the possibilities are endless.

We hope these ideas inspire you to start monetizing your social media following!

Remember, starting a business takes considerable and consistent effort, and its success depends on many factors. But you can't reach that success if you don't start!

Heights Platform offers an all-in-one solution to earn money by selling courses, digital products, membership communities and more.

Create your free trial today and start your online business selling digital products with the help of AI!

Create Your Online Course Today