How Content Creators Can Make Money Online by Monetizing Their Content5 minute read
During the last few years, we have seen the rise of content creators: these are individuals who make a living or simply enjoy creating any type of content accessible online.
They have harnessed the power of the online world to monetize their own skills, hobbies, and knowledge.
Social media influencers, online course creators, coaches, and anyone that has a specific skill and manages to monetize it online by sharing content is a content creators.
Related article: What is The Creator Economy? How to Monetize Your Passion in 2022
But exactly how do content creators make money online?
In today's article, we will share the main ways people with an online audience or following can start making money online with content creation.
If a content creator has a large audience and social media following, he or she can leverage their online influence to be hired to promote third-party products and services through brand deals. The bigger the audience and the higher the engagement, the more money creators can make through partnering with brands.
Nowadays social media influencers with large followings play a considerable role in a customer's decision-making process.
By forming partnerships with influencers, brands get to collaborate with content creators and drive a sustainable stream of new customers and attention towards their products and services.
So how does it work exactly?
With a brand partnership, a company will reach out to an influencer and ask them to advertise their product or service by creating promotional content and sharing it on social media.
Depending on the size of the influencer's following and engagement, a brand can pay from $100 per Instagram post (for small-size influencers of a few thousand followers) up to hundreds of thousands of dollars for a single post (for celebrity influencers with millions of followers).
With affiliate marketing, content creators can make money by promoting a product and getting a commission for that sale from the brand.
In affiliate marketing, sales are tracked through a unique affiliate link: once someone clicks on the link and purchases the promoted product, the affiliate receives a commission from the sale.
Here's how to get started with affiliate marketing:
- Find a brand that offers an affiliate program.
- Sign up for their affiliate program.
- Use the URL link or code that they provide to promote their products in your social media posts and content.
- Receive a percentage of every purchase made through your link or using your code.
If you own an online course, you can also create your own affiliate program, where your customers promote your course, and they get a commission for each new sale. Learn more about this here: A Complete Guide on How to Launch an Affiliate Program to Promote Your Online Course
Talking about building an online course, this is another excellent strategy for content creators to make money online; let's see it below:
Teach a Course Online
If you are an expert in a specific topic or you have a passion for a hobby or subject that you could share with others, you could create an online course and sell it online.
There are two main ways to do this: by either creating the course through third-party apps or by setting up your own website and selling it by your own rules.
This latter is probably the most profitable way for a knowledge creator to make money online. In this scenario, content creators build their own businesses through a website or dedicated platform where they can host their content and retain full ownership of it.
You don't have to stop at online courses: you can also sell digital products and offer coaching services or training calls. This way, creators can maximize earnings and have the freedom to promote, price and structure their business as they want.
To do this, you can use Heights Platform to host your online courses and membership sites, sell digital products and coaching services while retaining full ownership of your content and get the flexibility to define your own business model.
Using Heights Platform is easier than creating your own website using a WordPress site, for example, as the platform is specifically designed for online course creators.
Create a Gated Community
An online community is a space where people who share common interests and goals can interact with each other, share ideas, discuss and connect and grow their knowledge with other like-minded people.
If you are the creator of the community, this approach can help you drive up engagement and create an additional stream of income: it is also a way for content creators to better connect with their followers, offer premium and more exclusive content and monetize their creations.
Heights Platform lets you build an online community together by creating online courses, challenges, and digital products to monetize your content creation.
If you want to learn all about creating your online community, check out these articles from our blog:
- Why You Should Build an Online Community of Engaged Customers and How to Do it
- How to Choose the Right Online Community Platform For Your Knowledge Business
- 7 Steps to Revive Your Online Community and Increase Engagement
TikTok Creator Fund & Marketplace
If you enjoy creating original content on social media platforms like TikTok, then you can monetize your efforts with the TikTok Creator Fund and TikTok Marketplace.
The TikTok Creator Fund is an official fund established by the social media app to compensate creators for their original content. The fund started in 2020 with an initial investment of $200 million, aiming now to reach over $1 billion in the following years.
Thanks to this initiative, content creators on TikTok who meet certain requirements can get paid for each new video they share. The amount of money you can receive depends on your follower count, views and other engagement metrics.
The TikTok Creator Fund only promotes creators for producing organic and original content rather than videos sponsored by a brand.
To make money with brand partnerships, you can leverage the TikTok Creator Marketplace, a platform where brands can connect with influencers and content creators and hire them to create promotional videos.
Youtube Ad Revenue
If you are a YouTube content creator, you can capture additional revenue by displaying other people's ads on your videos.
With YouTube ads, you generate revenue when viewers watch ads displayed on your videos. This is a way to encourage creators to benefit directly from their work.
Your videos must meet certain requirements in order to earn from ads displayed on them and content creators to join the YouTube Partner Program.
Twitch is a live streaming platform where content creators can play video games, online sports, music, or speak in real-time, often while talking to an audience of viewers.
Streamers on Twitch can make money in a few different ways: similarly to other social media platforms, creators on Twitch can use and combine different monetization strategies to create an additional income stream (streaming subscription, brand partnership, affiliate programs, donations, merchandise and so on...)
The most popular way to make money on Twitch is through viewer subscriptions, where creators can charge a monthly fee to viewers who want to access exclusive content (typically $4.99, $9.99, and $24.99 per month).
There are many ways to earn money online with content creation nowadays. In this article, we have explained the main ways a content creator can make money by sharing videos, posts, articles and teachings online.
If you have a passion you want to share with the world, probably the most profitable way to make money online is by creating an online course and helping others learn something new.
To do this, all you need is an online course platform that lets you structure your content and create engaging programs for your students. Create your Heights Platform free account and start monetizing your knowledge today!Create Your Online Course Today