The Complete Guide to Increase Website Traffic for Creators and Solopreneurs14 minute read
Your website traffic refers to how many people visit your website. Simple right?
Increasing website traffic is one of the top priorities for business owners, including online course creators and coaches, whose business lives online.
Why is it so important to increase web traffic to your website?
If more people visit your website, more people will buy from you. But it is not just about attracting more people. It is about attracting the right people to your website: those visitors who are interested in your products and will end up buying from you.
So how do you attract the right visitors to your website?
This is what we will cover in today's article, so keep reading below to learn how to increase website traffic if you are an online course creator, coach, or solopreneur.
How to Increase Website Traffic: The Basics
Before we get into all the marketing ideas you can do to increase web traffic, we need to cover a few basic tips to help ensure those who arrive at your site are more likely to browse additional pages and get to their desired action.
Build Your Website
Ok, this might sound obvious, but if you want to increase your website traffic, you need to have a website.
So far, so good.
The type of website you have can impact its performance, so if you haven't created your website yet, check out this tool specifically designed for online course creators.
The Web Page Builder inside Heights Platform, online course creation software, is a web design tool built for course creators.
It is a complete no-code editor designed for creators like you to effortlessly build, edit, and publish stunning website pages directly within the platform. For more advanced designers, there is also the option of editing code!
With the Web Page Builder, you can now create an entire website for your business (with unlimited pages!) without the need for custom coding or the expense of an additional web design tool subscription.
As a member of Heights Platform's Pro and Academy plans, you have access to the Web Page Builder, allowing you to build unlimited web pages and conveniently host your website through the same platform where you host your courses and products.
The Web Page Builder comes equipped with ready-made templates specifically designed for course creators and coaches, and a user-friendly drag-and-drop editor, ensuring that you can create impressive websites in just a matter of minutes!
If you need a website for your online course, try out the Web Page Builder inside Heights Platform today, by creating your free Heights account!Create Your Online Course Today
Optimize Your Website Speed
If you've ever encountered the frustration of waiting for a website to load, you know how crucial website speed is.
Search engines like Google penalize slow-loading sites, which can negatively impact your website traffic. Those who visit your site and find it slow will be less likely to browse additional pages and might leave to find an alternative instead.
So naturally, improving the speed of your website should be one of your top priorities before you do anything to promote it.
If you're unsure about the best approach, seeking assistance from a professional web developer is highly recommended.
Investing in improving your website speed is a worthwhile endeavor for the growth of your online business.
There is no need to worry about this if you are using the Web Page Builder by Heights Platform.
Creators using Heights Platform do not have to worry about speed, as your web pages are already optimized to load fast, as are all the digital products inside your account.
Make Your Website Mobile-Friendly
Regardless of how much effort you put into building your site, if it lacks mobile-friendliness, you'll face challenges in boosting your traffic.
Studies show that 61% of users will choose never to return to a website that is not optimized to work on mobile devices.
If there's one crucial action you should take, it's ensuring that your website is optimized for mobile users.
Embracing mobile-friendliness is vital for maximizing your website's reach and attracting a larger audience.
Again, for creators using Heights Platform, this is not an issue.
If you use a pre-built template in the Web Page Builder, your design will be 100% responsive for mobile devices and tablets, meaning you don't have to change anything in your design to make it look good on mobiles.
When you are editing a page, you can easily preview how your design looks on mobile devices.
You can also apply changes to your design that will only appear when in tablet or mobile view, allowing you to create dynamic web page designs that work on every device!
Understand Where Your Traffic Comes From
Another very important "basic" step you should do before investing time and effort into building your website is to understand who your ideal customers are, and where your website traffic comes from.
Trying to attract everyone on the Internet is not an efficient approach, so you should narrow it down to a specific group of customers.
Try to identify where your target audience is "hanging out" online. To determine your top traffic sources, consider addressing the following questions:
- Who is your target audience, and what is their buyer persona?
- Which platform, website or social media app do they prefer using?
- What types of content do they actively engage with?
By focusing on your target audience, you can gain a clearer understanding of how to effectively increase website traffic.
You will understand what type of content you should create, which narrative you should focus on in your website copy, where to promote your site and so on.
How to Increase Website Traffic With SEO
Now that we covered the basics let's see how you can start driving more traffic to your website by leveraging SEO.
One of the most effective approaches is implementing Search Engine Optimization (SEO) techniques.
SEO employs various methods, such as optimizing meta descriptions and building backlinks to improve your website's visibility in search engine results.
SEO is so powerful because it lets your ideal customers come to you, instead of you chasing them around the internet.
This is why SEO is a more "passive" way to attract your target audience, compared to other marketing strategies such as paid advertising.
For example, when a customer searches for something on Google and finds your website, this is thanks to SEO.
If you sell online courses about health & wellness, your ideal customer might open Google and type in something like "how to become healthier." If they are attracted by your website, or blog post, they might click on it! Then it is up to you to create content that resonates with them and brings them closer to becoming your customer.
By implementing SEO strategies, you can increase the chances of your website being seen by a larger audience and enticing them to click through to your page.
We talk more about SEO in this article from our blog: All You Need to Know About SEO to Sell Online Courses
So let's see a few ways you can start improving your SEO:
Target the Right Keywords
To attract more visitors to your website, you should focus on incorporating SEO keywords.
These are specific words and phrases that your target audience is likely to search for.
It's worth focusing on long-tail SEO keywords, as they make up a significant portion of searches and generally have less competition compared to shorter keywords.
By including these keywords strategically, you can improve your website's chances of appearing in relevant search results and attracting more organic traffic.
Improve On-Page SEO
On-page SEO involves optimizing various elements on your website pages.
This includes optimizing your header, meta description, URL structure, image alt-text and adding the right keywords to your website copy.
By giving attention to your on-page SEO, you can enhance your website's visibility in search results and increase the likelihood of attracting more visitors.
There are so many factors that impact your on-page SEO, and it can be challenging to learn all of them if you are not an expert web developer!
Thankfully, if you are using the Web Page Builder in Heights Platform, you have AI by your side.
When you are building a web page, you can click a button and have artificial intelligence tell you how to improve your SEO!
This is part of the Heights AI, an artificial intelligence designed for course creators like you, and available inside Heights Platform.
By utilizing the AI SEO tool, you'll gain access to personalized recommendations that can enhance your website's on-page SEO strategy, leading to better performance.
Think of it as having a friendly guide by your side, assisting you in optimizing your web pages specifically for search engines. With this tool, you can make informed decisions and implement effective SEO techniques to improve your website's visibility and overall success.
Other than checking your on-page SEO, the Heights AI can do so much more! It can build an entire online course for you in minutes, offer recommendations on your course title, generate marketing descriptions, and - last but not least - you can chat with the Heights AI and ask anything about course creation, marketing, business growth and how to use Heights Platform!
Try out the Heights AI by creating your free account today!Create Your Online Course Today
Create Web Pages of Targeted Content
So as we mentioned before, one way that SEO works is by connecting your ideal customers to your content with the use of targeted keywords.
To do this, you need to tell search engines like Google what your content is about.
The more content you produce, the more information Google has to understand what your business is about and help you recommend your site to people who are searching for related queries.
You can do this by optimizing your on-page SEO and by creating multiple pages of targeted content, such as a blog!
On each website page or blog post, you can target different keywords and key phrases to make sure that Google matches you with your ideal customers.
It is important to conduct keyword research to understand what your target audience is searching for on search engines, and what vocabulary they use when searching for a solution that you can provide.
Add Internal Links to Your Website
Internal linking means adding links between pages on the same website.
For example, here we are linking you to another article from our blog: A Complete Guide on How to Promote Your Online Course and Boost Sales
This is an example of an internal link.
Internal links play a valuable role in SEO as they offer several benefits.
Firstly, they guide visitors to other pages on your website, effectively driving traffic to those specific pages. Secondly, they contribute to increasing the amount of time users spend on your site, which improves the likelihood of converting visitors into customers.
Adding internal links throughout your website is easy, and it can significantly enhance your website's credibility in the eyes of search engines as well as inform them which pages are related and important.
Look for Backlinks Opportunities
When it comes to SEO, backlinks are like valuable endorsements that can improve your website's ranking in search engines.
Backlinks are links that redirect to your website but are placed on other websites.
By having your website linked to relevant content on other websites, you can increase your site's authority.
High-quality backlinks (backlinks that are placed on websites with high authority) have the power to boost your search engine ranking and even drive traffic from referrals.
Building a strong backlink profile takes time and effort. To achieve this, it's essential to create high-quality content and be patient with the process.
While links to your site can be helpful, we believe that for most creators it is best to let this happen naturally and focus on creation of additional content rather than worrying about spending time asking sites to link to you.
How to Increase Website Traffic With a Blog
We have already seen how creating a blog is a great way to boost your SEO.
Each time you write a new article or update an existing blog post, you're not only creating fresh content for your website but also generating a new indexed page.
This means you're expanding your website's reach by incorporating new keywords that can drive traffic to your site.
We have a blog article that explains the numerous benefits of starting a blog to promote your business: Why You Should Start a Blog to Promote Your Online Course Business
In general, blogging is an excellent way to establish an SEO-friendly website.
When choosing the ideal platform to host your website and online course, ensure that they offer a blogging feature, this will enable you to leverage the power of blogging to enhance your website's visibility and attract more visitors.
Heights Platform has a blog feature!
With Heights Platform, you can publish unlimited blog articles alongside your private online course content and your website.
How to Increase Website Traffic With Social Media
Due to the incredible growth of social media and the ability to include website links in your social media platforms, it has become a significant source of traffic for many brands.
By implementing an effective social media strategy, you can significantly enhance engagement with your business and attract more visitors to your website.
There are various methods, both free and paid, that can help you amplify your social media profiles and drive increased traffic to your website.
Share Content on Social Media Platforms
The easiest - and least expensive - way to leverage social media marketing to increase traffic to your website is by sharing content.
Whether you prefer to create Instagram stories, Facebook posts, YouTube videos or Quora answers, make sure to always link to your website.
On Instagram, you can add a link in your Bio to redirect followers to your website, use the swipe-up feature or the "add link" in the stories. On Facebook, you can link to your website at the top of your page, and on YouTube, you can add different links in your video description.
- How to Use TikTok to Promote Your Online Course [+ TikTok Video Ideas]
- Instagram Reels Ideas for Online Course Creators to Promote a Business
- How to Create a Social Media Content Calendar to Promote an Online Course
Use Influencer Marketing
Influencer marketing involves collaboration between brands and influential individuals on social media platforms, including celebrities, bloggers, and public figures, who have a substantial following.
Through this partnership, brands leverage the influence of these individuals to promote their products or services.
Although influencer marketing typically involves paying the influencers, it doesn't necessarily have to be a costly endeavor.
By identifying suitable micro-influencers who align with your target audience, you can tap into their follower base and effectively increase traffic to your website without spending a fortune.
Learn more about influencer marketing: How to Use Influencer Marketing to Promote an Online Course
Run Paid Advertising on Social Media
If you're struggling to grow your social media pages organically, you may want to explore the option of investing in paid advertising to expand the reach of your posts to a larger audience.
Paid advertising has the potential to be a game-changer for many brands, leading to a significant boost in website traffic.
However, it's important to be aware that results can vary, and it can become pretty expensive very quickly.
If you're a solo entrepreneur or a small or medium-sized enterprise, it's crucial to approach paid social media advertising with a realistic understanding of your budget limitations. Remember that you are competing with major brands who have huge budgets are their disposal!
- Get Your First $100k Without Paid Ads: How to Grow Your Online Course Business Organically
- How to Sell an Online Course Without Facebook Ads
Promote Lead Magnets
The main purpose of lead magnets is to grow your email list, but they are also a great tool to get more traffic to your website.
A lead magnet is an enticing offer or incentive that a business provides to potential customers in exchange for their contact information, typically their email address.
It is a valuable resource or content piece, such as an ebook, whitepaper, checklist, template, webinar, or exclusive access to certain content, that is offered for free in exchange for contact information.
Learn more about lead magnets: How to Create a Great Lead Magnet That Converts to Promote Your Online Course
Once you collect this information through the lead magnet, you can then use it for further marketing efforts, such as email marketing campaigns, nurturing the relationship with the leads, and eventually converting them into paying customers.
By promoting lead magnets on social media and adding them to various pages of your site, you can increase the website traffic and bring visitors closer to becoming paying customers.
How to Increase Website Traffic With Partnerships and Collaborations
Another way to get more website traffic is through partnerships. This involves collaborating with other businesses or creators to boost each other pages and sites.
Here are a few ways you can leverage partnerships:
Write and Accept Guest Blog Posts
If you want more people to visit your website, writing guest posts on well-known websites can be a great way to attract new visitors.
Guest posts allow you to show your expertise on a specific subject and reach out to new groups of people.
To begin, find a collection of websites that have a similar audience to yours, and then contact them to see if they're interested in working together.
In addition to writing guest posts for other sites, you can also invite others to contribute guest blog posts to your own website.
Having a well-crafted guest post from an industry expert can enhance the credibility of your site, and it is an easy way to add more content to your site.
Plus, there is a good possibility that your guest blogger will share links to your site on their own website and social media, resulting in increased traffic for you.
Adding reviews to your website is always a good idea. It helps potential customers make an informed decision about your product and boosts your social proof!
Other than adding reviews to your own site, you can encourage your customers to leave a testimonial on a specialized review website, where more people can find your business and read its reviews.
For example, at Heights Platform, we collect our software reviews on Capterra.
Be a Guest on a Podcast
The same as with blogging, you can use podcasts to promote your brand and drive traffic to your website.
Look for podcasters operating within your niche, as this presents a valuable opportunity to raise awareness about your brand and attract new followers. Then, reach out to them asking to be a guest on their show.
Make the most of this opportunity to promote your brand and provide information on how people can learn more about you. It's a good idea to mention a specific lead magnet that can help not only increase website traffic but also generate new leads for your business.
Start a Joint Venture With Another Creator
A joint venture is a collaboration between creators or business owners where they promote each other's businesses.
Online joint ventures can involve webinars, sponsorships, content sharing, podcasts or a special offer.
The advantage is that you don't necessarily need an audience to start. Your partner will send you customers by promoting your website or offering to their followers or subscribers.
Joint ventures are typically free, but you may pay your partner a commission for each sale they generate.
There are so many ways you can structure this kind of partnership. For example, you could find a creator who is not your direct competitor but who offers products that are complementary to yours and bundle up your products for a special offer.
Build a Community for Your Customers
Creating an online community around your product or services is an awesome way to enhance your brand presence and attract more visitors to your website.
With Heights Platform, you have all the tools you need to effortlessly establish your very own private community. You can structure your community as you want, creating different channels of communication, both private and public, and so much more.
If your online community gets enough growth and engagement, it can benefit from referral traffic and act as a marketing machine for your business, therefore increasing your website traffic and sales!
Learn more about building an online community:
- All You Need to Know About How to Start an Online Community
- Why You Should Build an Online Community of Engaged Customers and How to Do It
- How to Choose the Right Online Community Platform For Your Knowledge Business
Analyze Your Website's Performance
Last but not least, a website is a work in progress, and it takes time and consistent effort to grow its traffic and reach.
This is why it is a good idea to periodically check your website's analytics and make informed decisions on how to improve it.
Tools like Google Search Console and Google Analytics can help you see the bigger picture and offer detailed insights about your traffic: its performance over time, demographics, your customers' queries, your best-performing pages, broken links, and so much more.
Check out this article from our blog to learn all about metrics and KPIs in your business: Which Web Metrics Should You Track? Online Business Analytics Explained
Increasing website traffic is crucial for online course creators and coaches.
To attract the right visitors, you need a website built with the right tools. Heights Platform offers the Web Page Builder, a no-code editor designed for course creators to effortlessly build stunning website pages.
With ready-made templates and a drag-and-drop editor, you can create impressive websites in minutes!
Plus, Heights Platform's AI SEO tool provides personalized recommendations to optimize your website's on-page SEO.
By leveraging SEO techniques, targeting the right keywords, creating targeted content, and building backlinks, you can increase your website's visibility and attract more organic traffic.
Heights Platform also offers a blog feature and helps you leverage social media to drive traffic. With the right tools and strategies, you can effectively increase website traffic and grow your online business.
Try Heights Platform today!Create Your Online Course Today