Heights Platform How to Create a Social Media Content Calendar to Promote an Online Course

How to Create a Social Media Content Calendar to Promote an Online Course

5 minute read

Social media has become an essential marketing tool for businesses, entrepreneurs, and educators alike.

When it comes to creating and selling online courses, social media can help promote and sell your course to a wider audience.

The challenge with social media channels is that you need to be consistent and adhere to a frequent posting schedule.

To see actual results, you need to have a well-planned and organized social media marketing strategy.

This is where a social media content calendar comes in.

In this blog post, we will explain what is a content calendar, how to create a social media calendar and how this tool can help you promote an online business, such as your online course.

Learn more about social media marketing: How to Streamline Your Social Media Marketing Strategy and Content Creation

What is a Social Media Content Calendar?

A social media content calendar is a monthly plan of your future social media posts that helps you plan ahead what you will post on social media and build a content strategy.

Social media calendars are a critical component of any social media marketing strategy, as they help ensure that your content is published consistently and on time.

This is especially important when you are promoting an online course, as you heavily rely on content marketing and social media to spread the word about your course.

By planning and scheduling your social media posts in advance, you can maximize your reach and engagement and ultimately even increase your course's enrollment.

How to Create a Social Media Calendar

How do you actually create a social media content calendar? Which tools can you use to pre-schedule posts in advance? Keep reading below to find out!

Step #1: Define the Your Social Media Strategy Goals

Before creating a social media calendar, you need to define the goals for your content marketing campaign and understand who your audience is.

For example, your goal might be to enroll 100 students in your course within the next six months.

Your audience should be well-defined, and you should have a good understanding of their needs, interests, and pain points. This information will help you plan and create the right type of content to post on social media, that resonates with your target audience and drives engagement.

#Step 2: Choose the Right Social Media Platforms

Once you've defined your goals and audience, you need to choose the right social media platforms to promote your online course or online business.

Why is it important to choose your social media platform?

While there are many social media platforms out there, not all of them may be appropriate for promoting your course.

The key here is to understand where your audience hangs out and which social media platform they prefer. Do some market research to find out if your audience prefers to visit Instagram, TikTok, Facebook, Linkedin, Pinterest, Twitter etc...

Related articles:

Focusing on a few social media platforms (or even one to start) instead of posting on all of them will help you streamline your marketing operation and save time and effort.

Step #3: Choose a Tool for Social Media Planning

There are many tools and apps out there that let you create a social media content calendar, but you can also simply create one from a spreadsheet!

Certain apps are very useful as they let you pre-schedule posts in advance and will automatically publish them on multiple social media accounts at a later date, helping you stay consistent and save time.

Examples of tools for creating a social content calendar and pre-schedule posts are Buffer, Hootsuite, SocialBee, SproutSocial and more!

For Instagram and Facebook, you can also use their own scheduling tool (Facebook Content Planner) to pre-publish Facebook posts and Instagram posts, including Reels and carousels.

Step #4: Plan a Content Strategy

Once you've chosen your social media platforms and determined which tool to use to create your social media calendar and plan a consistent posting schedule, it's time to plan your content strategy.

When it comes to promoting an online course, your content should be a mix of educational, promotional, and interactive content that aligns with your course goals and audience interests.

For example, you might create carousel posts on Instagram, informational videos, or share a post that provides valuable information about your course topic.

You can also create posts that highlight the benefits of your course, testimonials from satisfied students, and special promotions or discounts.

To plan your content strategy, you also need to decide on the frequency, type, and format of posts for each platform. This will help you stay organized and consistent in your messaging.

Related articles:

Join the Creator Climb Community

Creator Climb

Creator Climb is a private community to connect with other course creators, training, courses, interviews and learning materials to help you build and grow your online knowledge business!

Inside you will find our online course, "T-30: Launch Your Course in 30 Days", that teaches a step-by-step process designed to help creators build and launch a successful online course in 30 days!

Step #5: Schedule and Automate Posts

Now that you have your content strategy and calendar in place, it's time to schedule and automate your posts.

Scheduling your posts in advance will save you time and ensure that your content is published on a consistent basis. You can use a social media management tool to schedule your posts ahead of time, so you don't have to manually publish each post - see our previous point!

When scheduling your posts, you should choose times that are most likely to reach and engage your target audience on each platform.

For example, if you're targeting working professionals, you may want to schedule your posts during lunch breaks or after work hours in the location of your choice.

You should also monitor and adjust your posting schedule as needed based on engagement metrics. (Don’t worry too much about posting at a certain time when you start out though! Early on, being consistent in your post frequency is much more important than posting at the perfect time.)

Step #6: Measure and Analyze Results

To evaluate the effectiveness of your social media content calendar, you can track and analyze key metrics, such as reach, engagement, and conversions.

You can use integrated social media analytics (Facebook and Instagram show a professional dashboard to business accounts) or tools such as Google Analytics to monitor your performance and identify areas for improvement.

For example, if you notice that your engagement rates are low on Instagram, you may want to adjust your content strategy or posting schedule for that platform.

Use these insights to refine your content strategy and optimize future campaigns. As you continue to promote your online business, you should regularly review and adjust your social media calendar to ensure that your messaging and content resonate with your target audience.


Creating a social media calendar is an essential step in promoting an online course through social media.

By defining your goals and audience, choosing the right social media platforms and scheduling tool, planning a content strategy, scheduling and automating posts, and measuring results, you can maximize your reach and engagement and ultimately increase traffic and brand awareness.

A social media content calendar can help you keep yourself accountable in your social media marketing strategy and keep your posting consistent to effectively promote your online course business.

With these tips in mind, you're now ready to create a social media calendar that drives success for your online course.

Remember that social media is just one of the ways you can promote an online course, check out this guide from our blog to learn more marketing ideas: A Complete Guide on How to Promote Your Online Course and Boost Sales

Create Your Online Course Today