How to Use AI to Promote an Online Course15 minute read
Artificial intelligence (AI) is changing the way we create and sell online courses.
AI has made online course creation more accessible and easier, opening up many doors for first-time and more experienced creators alike.
Now, there are AI tools that create online courses for you, write lesson copy, come up with a course outline and more. But what about using AI to promote an online course?
In today's article, we'll explore how AI technology can be your secret weapon for reaching a broader audience, personalizing marketing strategies, and optimizing your promotional efforts to drive enrollment.
By the end of this article, you'll have a clearer understanding of the tools and tactics available to help your online course thrive in the digital age.
More articles about AI for course creators:
- AI for Online Course Creators: How Creators Can Use AI To Grow a Business
- Get Your First Online Course Student With AI
- Will AI Replace Course Creators, Online Coaches and Consultants?
How to Use AI to Promote an Online Course
Using AI to promote an online course can be a powerful strategy to reach a wider audience and optimize your marketing efforts.
Remember that while AI can greatly enhance your marketing efforts, it's crucial to strike a balance between automation and a human touch.
AI can handle repetitive tasks and provide data-driven insights, but personal engagement and authenticity in your interactions with potential students are equally important.
That said, let's see how you can start using AI in marketing an online course.
#1: Generate a Marketing Plan With AI
A marketing plan is the foundation of all of your marketing efforts, so you should definitively have one in place.
A marketing strategy doesn't have to be overcomplicated - as long as you have a clear direction of what marketing actions you plan to take in the near future, you have a marketing plan.
However, especially if you are a new entrepreneur and you do not consider yourself a marketer - it can be overwhelming to pinpoint which marketing strategy will work and which is best to avoid.
If only someone (or something...) could tell you what to do to promote your online course!
Well, AI can work wonders in gathering ideas and offering inspiration for marketing strategies. There are many different ways you could use AI in marketing.
We think these are the best 3 tools you can use to get an AI marketing strategy:
- Use the Heights AI Coach
- Ask ChatGPT to come up with a marketing plan
- Ask Heights AI how to promote your course
Let's explore them one by one.
Get Business Coaching By AI With Heights AI Coach
A fantastic way to get a personalized marketing plan done for you by AI is to use a tool called Heights AI Coach.
As the name suggests, this AI is here to coach you and help you grow your online knowledge business.
The main difference between this AI tool and a real business coach (other than the fact that one is a machine), is that the Heights AI Coach is free - for Heights Platform users!
- Why You Need a Coach To Start an Online Business (For Course Creators and Solopreneurs)
- Is Business Coaching Expensive? How to Get Affordable Business Coaching
- How to Find the Right Business Coach [For Creators and Solopreneurs]
When it comes to growing your business all on your own, one of the biggest challenges is figuring out what steps to take. You might be wondering how to find the right customers, get new clients, and market your products effectively.
This is why a lot of new (and even experienced) business owners end up hiring a professional business coach. These coaches study your business and create a customized plan to help you succeed.
While having a business coach can be really helpful, it can also be pricey and time-consuming.
But now, thanks to AI, creators and solopreneurs can have their very own personal coach for free, and it can deliver the same great results!
The AI coach is like having your own personal mentor working around the clock. It's always analyzing your business and creating a plan just for you, based on your unique goals.
So, how does Heights AI coach work its magic?
When you sign up for Heights Platform - online course creation software -, you get your very own AI coach that lives inside your account. It watches over your progress, the content you create, and even the new customers you're attracting.
You can also have a chat with the coach where you share your business goals, challenges, and successes. This helps the AI coach understand your needs better.
With all this info, the AI coach comes up with a business growth strategy personalized just for you.
But how does it know what to do?
Well, apart from being powered by AI and having a ton of business knowledge, it was trained with the wisdom and experience of the Heights Platform team, gathered over the years. So, it's got a lot of know-how to help you succeed.
The AI Coach is pretty amazing. It knows much about growing online businesses, creating courses, and building communities. It gives you tasks that are just right for what you need.
The best part is that this fantastic feature is included with your Heights Platform subscription (Pro Plan & up) at no extra charge!
Unlike other AI tools, where you have to tell them what to do, the AI Coach from Heights Platform is proactive. It figures out what you need and creates new tasks for you every week, all on its own.
You can open up to the AI Coach about what's going on with your business – the ups and downs, your big dreams, and the milestones you've reached.
It takes all of this and sends you weekly tasks, tips, and suggestions to give your business a boost, all customized to your goals.
Try the Heights AI Coach for yourself by signing up for Heights Platform (you can create an account free for 30 days - no credit card required).Create Your Online Course Today
Ask ChatGPT to Come Up With a Marketing Plan for You
Another way to leverage AI to create a marketing plan is to ask the popular machine learning tool ChatGPT for assistance.
If you use the Heights AI Coach described above, the AI will know everything about your business already, so you don't have to give it any input or background.
However, if you decide to use ChatGPT for this purpose, you will need to give it some context to get the results you need.
As an example, you could ask ChatGPT to come up with a social media plan for your business.
We all know that posting daily on Instagram, Facebook, TikTok, Twitter, and the rest can be a real task, and sometimes you run out of ideas for your next post.
But don't worry, ChatGPT can give you a hand by sparking your creativity for new social media posts or even creating an entire content plan for your social media marketing strategy.
Here's how it works:
Let's take an example. We asked the AI this question:
"I need help with ideas for my upcoming social media posts. I run a coaching business where I teach business owners and executives how to be more productive in their day-to-day lives. Can you help me come up with a 1-week plan for my Instagram page? I want to post once a day. Starting from Monday, can you describe the type of posts, what they should be about, and suggest the graphics and style."
As you can see, ChatGPT generated a content plan for our social media pages, specifically our Instagram page.
You can ask ChatGPT to be more or less detailed in its answer, or to add other elements according to your needs.
Learn more about using ChatGPT to grow your business: Best Ways to Use ChatGPT in Your Solopreneur Business [+ ChatGPT Prompts]
While AI Tools like Heights AI Coach (which are powered by ChatGPT by the way) are easier to use because the AI already knows about your business - on ChatGPT, you need to write the correct prompt to get the right answer.
This is why we wrote a guide to help you craft the ideal prompts for your interactions with AI:
Free AI Prompts & Tools Guide
The ultimate cheatsheet of prompts that you can use in ChatGPT and Heights AI Chat
✨ Ready-Made Prompts
✨ AI Tool Recommendations
✨ AI Templates & Examples
Ask Heights AI how to promote your course
This AI tool works as a chat, similar to ChatGPT, where you can ask questions to the AI and it will give you answers.
The main difference is that Heights AI Chat focuses mainly on topics like online course creation, digital marketing and coaching. So you can get better answers for questions related to online course creation, but you shouldn't ask about dinner recipes or fun facts about the Roman Empire.
The Heights AI Chat is a special tool made to help creators grow and improve their online businesses.
What makes it stand out is that it received special training from the Heights Platform team. They are experts in creating online courses and marketing. So, it's not like other AI tools you find out there; it's got a unique edge.
Here are some examples and ideas of questions you can ask the Heights AI Chat:
- "How can I market my photography course effectively?"
- "What's the ideal business model for a fitness course?"
- "How can I test my idea and gather feedback from potential customers?"
- "What's the best way to create a community to boost my business?"
#2: Ask AI to Generate Marketing Materials
A big part of marketing an online course is content creation, and content creation has many different areas that can be done with the help of AI.
Writing blog posts, generating images, videos, podcasts, ads, social media posts and so on is all part of content creation.
If you run an online course business, you're aware that creating and sharing content is vital for attracting potential leads and gaining new students. However, crafting content is quite time-consuming. Writing blog posts, shooting and editing videos, participating in online communities, and sharing on social media can easily become a full-time job.
As an individual creator and solopreneur, you're also up against larger companies with entire marketing teams who continually produce fresh content.
But here's the good news: AI can be your helpful sidekick in managing both content creation and business operations, even if you're a one-person show.
Let's see how AI can simplify various content creation tasks and explore some AI marketing tools that can assist you in promoting your business through content marketing.
AI for Writing Marketing Copy
The primary aim of copywriting is to capture the attention of potential customers and guide them toward becoming actual customers and purchasing your online course.
Having strong copywriting skills is crucial for any business. Exceptional marketing copy can captivate attention, establish connections, influence new customers, improve brand perception, and boost brand visibility.
Yet, mastering great copywriting can be tough if you're not a skilled writer or if you lack the resources to hire a virtual assistant or a dedicated marketing agency.
The good news is that AI can come to your rescue in enhancing your copywriting abilities and making your text even more compelling.
You can leverage AI in various ways for this purpose.
Rather than relying on AI to compose entire texts for you, it's often better to utilize AI to refine your existing copy or to find inspiration for crafting exceptional marketing content.
For instance, let's say you're working on an advertising copy for an upcoming social media campaign. You've already put together your copy, but you believe it could be more persuasive and captivating for potential customers. This is where AI can step in and provide valuable assistance!
In the picture above, we asked ChatGPT to help us rewrite a piece of text that we wrote, but we didn't feel it was very compelling. Now we have an interesting starting point that sounds more enticing than the original copy.
You can do the same thing with various types of content, such as marketing emails, blog posts, calls to action, website copy, social media updates, and much more!
But here's an important tip: maintaining your content's originality is crucial. Many people are already using AI tools like ChatGPT to create content and essentially copy-pasting the AI-generated text.
While AI typically produces slightly different results each time, even for the same query, AI-generated copy can occasionally sound repetitive or even strange.
Therefore, it's best to utilize these tools for enhancing, refining, or analyzing your existing content, rather than relying on them to generate entirely new content from scratch.
More about using AI in the best way: AI Best Practices for Creating Content The Right Way
Do you remember Heights AI? It can also write for you.
One of the most awesome features of the Heights AI, other than coaching you and chatting with you, is that it can generate an online course for you in minutes!
You only need to give the AI a title, and it will create a course draft for you. This draft includes a lesson plan and a marketing-ready course description. Plus, it selects a cover image to make your course really eye-catching.
So, what does this have to do with promoting an online course?
One of the key elements that the Heights AI generates for you is a course marketing description.
Your course description plays a crucial role in marketing your course. It serves to help potential students grasp the essence of your course and determine if it's a good fit for them.
A good course description should provide answers to their most significant questions and alleviate any concerns, ultimately guiding them toward the next steps (purchasing your course).
It's vital to ensure that your course description is both interesting and informative, addressing the most common queries that prospective students might have.
With the right description, you can persuade more people to enroll in your course and help them reach their learning objectives.
Here is an example of a course description generated by Heights AI for a wedding planner course.
In this article, we talk more about how Heights AI can help you create an online course from scratch: How to Use AI to Create an Online Course [And Scale Your Business!]
AI to Create Marketing Graphics, Images and Videos
If you're a solopreneur running your own business, using AI to make pictures and videos for your brand is a smart move.
Instead of spending a lot of time and money on images for your website, social media, or newsletters, you can let AI do the heavy lifting.
Without AI, you'd have to buy pictures or hire a pro photographer and models, which can be pricey. But with AI, you can quickly get high-quality, free-to-use images for your marketing.
There are cool AI tools like Midjourney, Adobe Firefly, and DALL-E that can create amazing pictures in no time. You just tell them what you want, and they make it happen. This saves you a bunch of time compared to using old-school software like Photoshop.
Not only can AI create images from scratch, but it can also help you tweak existing photos or graphics.
For example, if you're selling products online, AI can help make your product photos look pro without needing a photoshoot. This makes your brand look better without the hassle!
Check out this article from our blog where we explore various AI tools, including image, videos and even sound generators: Best AI Tools For Online Course Creators, Designers and Entrepreneurs
#3: Use AI to Learn About New Marketing Strategies
Other than creating content, AI can be used as a learning tool as well.
We've talked about how the Heights AI Coach can create a customized plan for your business. But if you just want to explore fresh marketing ideas or gain knowledge, you can use other Heights Platform AI features.
The Heights AI also has a chat where you can inquire about anything related to making online courses, marketing your online business, or using Heights Platform.
This chat - as we have seen before - is a place where you can ask marketing questions and get quick answers, plus links to more detailed resources if you want to dive deeper into a particular topic.
In the example above, we asked the Heights AI Chat to tell us what are the best marketing strategies to promote an online course without spending money.
Its answer is very detailed and could not fit in the picture. But the most amazing thing is that this AI knows about the topic of my online course as it lives right inside my Heights Platform account.
As you can see from the picture, it knows that my course is about baking cookies. So in its answer, even though I didn't ask, it referred to strategies I can use to promote my cookies course (starting a baking blog for example).
#4: Build a Website With AI
A website is an important aspect of your online course business. It is where your students learn about your course and where they can enroll in your program. It helps you reach new potential customers and convert them into paying students.
Building a website is not easy and many creators end up hiring expensive web designers or agencies to get the job done.
By the way, did you know that Heights Platform includes a web design feature with an easy drag-and-drop builder - and you can create unlimited website pages for free?
Anyways, how can you leverage AI in web design?
- AI Web Design Tools: AI has democratized web design, making it accessible to beginners. With the advent of user-friendly AI website builders, individuals with no prior programming knowledge can effortlessly craft fully functional websites.
- Cost-Effective Design Services: AI tools often prove to be a cost-effective solution. For example, AI-driven image generators can produce high-quality visuals that closely resemble real photographs. This eliminates the need to hire expensive illustrators or purchase stock images, saving businesses and individuals a significant amount of money in the design process.
- Coding With AI: If you are a web developer, then AI can help you code as well. It can spot errors in your code, improve existing codes and even create them from scratch, saving developers hours and hours of research and manual work.
- Data-Driven Design Improvements: There are some AI tools out there that can scrutinize websites, identifying areas that require optimization based on user behavior, engagement, and other metrics. This data-driven approach is particularly beneficial for business websites and e-commerce platforms, as it can lead to increased conversion rates and a more successful online presence.
#5: SEO and Organic Marketing With AI
SEO, or Search Engine Optimization, plays a pivotal role in the success of any online business.
It encompasses a range of strategies and techniques aimed at boosting the visibility of your website and its web pages, ultimately leading to improved search engine rankings.
To put it simply, adhering to SEO best practices means that your website will climb the ranks in search engine results when users search for specific keywords. The ultimate objective of SEO is to ensure that your website appears prominently whenever your target audience enters a query into a search engine like Google.
SEO can take time and effort. However, AI SEO tools can help creators to better understand how to leverage SEO for their benefit, simplifying the process of ranking high on search engines.
Heights AI, for instance, not only offers this invaluable insight but also provides personalized recommendations to enhance on-page SEO endeavors.
The Heights AI SEO tool helps course creators and website owners improve their on-page SEO strategy by following these steps:
- Web Page Creation: To get started, you create a web page using the user-friendly Web Page Builder within Heights Platform. This tool doesn't require any coding skills; you can design and launch websites with ease using drag-and-drop features and pre-made templates.
- Artificial Intelligence Assessment: The Heights AI then goes to work, analyzing your web page for various SEO elements. It assesses things like text structure, heading organization, suggestions for keyword research, content optimization, internal linking, word counts, and more.
- Personalized Recommendations: Once the AI completes its analysis, it provides specific and detailed recommendations for enhancing your on-page SEO. These suggestions are customized to your particular web page and aim to optimize it for improved search engine rankings and visibility.
Above is an example of the recommendations offered by Heights AI after it checked our webpage for SEO improvements.
#6: Use AI as Your Sales Team
AI can play a crucial role in enhancing your customer service and expanding your reach to potential clients.
By utilizing AI-powered chatbots, you can provide your customers with continuous support, quickly addressing their inquiries and resolving any issues they may encounter.
This not only improves the overall customer experience but also significantly reduces your workload.
For instance, imagine you're a solopreneur managing an e-commerce store. With the assistance of a chatbot, you can delegate the handling of potential customer inquiries. The chatbot can respond to common questions such as shipping times and return policies instantly.
This allows you to free up more of your time, which you can then allocate to other essential tasks. It's a win-win situation, benefiting both you and your customers.
It's important to note, though, that chatbots don't actively promote your business in the same way as traditional advertisements or email marketing. However, they serve as a potent AI marketing tool.
For example, chatbots can guide customers through the sales funnel by asking targeted questions and introducing new prospects to your brand before you engage with them directly.
#7: AI for Customer Data Analsis & Predictive Analytics
AI is a powerful tool that can collect valuable information about potential customers and existing clients, and give you a helping hand in analyzing customer data and come up with predictions about user behavior.
For instance, AI email marketing tools can analyze previous customer behavior to determine the ideal timing and the right content to send in your marketing emails. They can even personalize the message using dynamic content.
You can also leverage AI predictive analytics to gain a deeper understanding of the customer experience on your website or within your marketing campaigns.
For example, based on the web pages they visit, the blog posts they read, and their interactions with emails, AI can intelligently select the content most likely to resonate with each customer in the future and automatically incorporate it into personalized emails or other marketing communications.
The choice of AI tools depends on the type of content personalization you seek to achieve. For instance:
- If you wish to personalize your emails and use predictive sending to target your audience, email marketing platforms like Activecampaign employ machine learning to determine the best time to send emails based on past interactions, and they allow you to create automated email marketing campaigns.
- If you want to identify the optimal times to post on social media, AI-powered tools such as Buffer can predict this, suggest fresh post ideas, and recycle existing content based on past user engagement with your posts.
- ChatGPT Advanced Data Analysis mode in GPT4 is a great tool to read and modify spreadsheets, create graphs for you, analyze large amounts of data and answer questions about the data.
Grow Your Online Course Business With Heights AI
Artificial intelligence has changed how marketing and online course creation work, making it easier and better for individual creators and solopreneurs.
With AI marketing tools, you can now promote your online business in a personalized way, learn about your best customers, and save time and effort in your online marketing.
Heights AI offers is the ultimate AI tool that supports course creators and community builders in their journey to success.
From the Heights AI Coach's personalized business guidance to AI-generated marketing materials and optimized content creation, Heights AI equips you with the tools to expand your reach, enhance your marketing strategies, and simplify various aspects of your online course business.
Try out the Heights AI and Heights AI Coach for yourself by signing up for Heights Platform, you can create a free account - no strings attached and no credit card required!Create Your Online Course Today